Lloyds TSB evening
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The document provides an action plan and recommendations for marketing a dental practice. It discusses identifying target demographics and strategies to attract new patients through the practice's website, social media presence, welcome packages, referral systems, and networking and alliance opportunities. Interruption marketing tactics like directories and direct mail are also mentioned. Recommended reading and resources on marketing are included to help develop an effective marketing plan.
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The document provides a comprehensive marketing action plan for a dental practice, outlining key demographics, opportunities, branding strategies, and tactics. It recommends focusing marketing efforts on the "Notable Nine" demographic groups and using the opportunity matrix to guide offerings. A variety of relationship marketing, networking, interruption marketing, and financial considerations are discussed to bring the brand to life, attract new clients, and support referral growth. Recommended resources on marketing strategy and an action plan template are also included.
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