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The Community Creating the New Medium
           Claire Boonstra, Co-founder
There is Layar content in every country of the World




                                                 © 2010, Layar B.V.
1000
Milestone: 1000 layers published
1000                                           Published layers
                                               Plan 2010
 750

 500

 250

   0    0        13     26    38        51


       June 09                     June 2010




                                                                  © 2010, Layar B.V.
3000
layers in progress




                           4000
                     active brands, agencies, developers
Layar Partner Network
Layar Partner Network (1): Europe




                                © 2010, Layar B.V.
LPN (2): Rest of World

You?




                                © 2010, Layar B.V.
© 2010, Layar B.V.
DnL Productions Inc.

In wireless mobile devices since 2001

Devt of embedded UI and Contents

8p Seoul; 6p Toronto

2D Design + 3D Animation + Devt
“KOREA      ” is a portal layer.

POIs + Events + 3D Landmarks

Opened beta for public since May 4, 2010

24,000+ users and 3,000 hits per day
Why Layar?


Most popular AR browser
Developer friendly environment
Flexible Technology
3D space and 3D object
Medium-specific content:
immersive AR experiences
3D webshops wherever your fans are




                                     Layer developed by HPSC.fr
                                                © 2010, Layar B.V.
Pianist enriching empty moments




                                  Layer developed by SNDRV
                                          & TABWorldmedia
Layer developed by
Winvolve & Hoppala
Virtual Public Art Project




                 Layer developedLayar B.V.
                        © 2010, by VPAP
© 2010, Layar B.V.
© 2010, Layar B.V.
© 2010, Layar B.V.
Washington Monument




                      © 2010, Layar B.V.
Do you want to take it home?
Click on the 3D model


                               © 2010, Layar B.V.
© 2010, Layar B.V.
Better understanding of context



                      More compelling experiences




  Yeeehaa

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