1) Nokia has achieved wide distribution of its mobile mapping client, with tens of millions of clients in use across over 25 GPS-enabled devices. Usage of maps on Nokia devices has grown 5x in the last two years and is now an essential service. 2) Nokia has built a unique asset of best-in-class map data for over 170 countries, with car and pedestrian navigation available in more than 70 countries. 3) Nokia is looking to connect people to locations and experiences through its Ovi platform and services, allowing people to share their social experiences and locations through integrations with Facebook and other partners.

1. Ovi and Social Location - bringing
people closer to who and what
matter to them
Michael Halbherr
VP Social Location, Nokia
21.10.2009

2. Creating a strong foundation
What have we achieved in the last two years?
Widest distribution Increased usage Built unique asset
• Most widely distributed • Maps now essential • Best in class map data,
Mobile Mapping service,
• for over 170 countries
client in the world with
10’s of mio clients in use, • Usage grown by 5x, • with car- and pedestrian
• Widest portfolio of devices navigation in more than
• 90% activation of
with GPS Sensors – maps across entire device
70 countries.
started with N95 and now portfolio.
more than 25 GPS devices.
© 2009 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials

3. “… GPS Could do to the Real World What Google did
for the Virtual World … “
Newsweek
Newsweek March 2009
Business Week March 2009

4. Connecting People is changing.
1990s 2010s
Communication endpoints changed from fixed locations Communication endpoints are changing from a single phone
to mobile numbers system to a heterogenic, ill-connected set of internet
communication networks

5. • Massive growth in social networking
• Now the fourth most popular
online activity
• Global phenomenon.

6. • Mobile consumers demand the same
functionality as desktop users

7. Lifecasting with Ovi and Facebook
With Ovi, you can lifecast what you are up to and where.
Straight from the homescreen.

8. Large global differences: No single leader
Fragmented market space
NAM Europe
APAC
LTA MEA
Source: Comscore, Sept 2007-2008
Size = m unique consumers

9. Nokia is changing
Ovi by Nokia
be close
to who and
what matters
9 © 2008 Nokia

10. Open ecosystem
powered by People & Places platform
Ovi: where real world meets the web
1% 99 %
Operators
Interfaces
Ovi Platform Elements
Consumer Data, Identity Management, Infrastructure & Tools

11. City explorer package
Out-of-the-
Out-of-the-box on
10s of million of Nokia Devices
1000+ Lonely Planet city guides
Global Michelin travel guide
Global events and movie guide
from multiple partners
Global weather service from Custom
Weather
Global pedestrian navigation from Nokia

12. Facebook: Complete experience
Lifecasting Distribution
Social Messaging Homescreen

13. Ovi and Operators today (Sept. 2009 status)
In execution or contractual negotiations with more than 25 leading operators
11 of 12 top operators: Cooperation to jointly drive sell-out agreed or in execution
Direct billing integrations in progress/completed in 14 cases
20 operators now offer Comes With Music
Drives data usage and increased data plan adoption
Comes With Music renewal – well aligned with operator business models
Publicly announced partnership (AT&T)
Multiple additional cases in progress. 27 operators with mobile billing
Messaging service now available in >40 countries. Agreements with close
to 20 operators. More than 50 deployments for b-2-b email (i.e. MfE)

14. Consumers want it all.
Key perceived benefits of Social Location services

15. Enabling the largest ecosystem
Ovi API Ovi apps Ovi SDK
Nokia opens access to Nokia evolves web apps. Nokia previews new
industry’s leading Powerful services and a web based tools for easy
context platform. beautiful UI. app creation.
Distributed in Ovi Store.
15 © 2009 Nokia

16. Ovi API
New! New!
Updated
Ovi Navigation Player API Ovi Maps Player API Ovi Maps Player API
for mobile for web
Nokia’s industry leading Nokia’s maps in your Nokia’s maps in mashed up
drive and walk navigation, application, with vector with your web service, with
simple to integrate to your graphics, 3D and more. a single line of code.
app.

17. Ovi apps
Web Ovi services Gorgeous Ovi UI
technologies integrated library
Ovi apps are built using Embedding Ovi services into Ovi SDK provides the evolving
standard web technologies – Ovi apps is simple – adding Ovi UI library, making creation
HTML, CSS and JS – easy, fast navigation, location or maps is of beautiful apps effortless.
and utilizing existing staff. just a single line of code.

18. Ovi apps - New Class of Apps
For you For users
From development Bridging virtual and real
to publishing world

19. New class of development
Ease of Uncompromised Low cost, wide
development Quality distribution
Develop with familiar & Integrate powerful Ovi Develop once and fast for
standard web services with great UI. multiple platforms and wide
technologies. distribution

20. Changing the Economics of Development
Ovi app Developer
Stand-alone App Development
Ovi Store
Distribution
Distribution Cost Distribution Cost
Content Development Cost Content Development Cost
Software Development Cost Publishing Cost
Views
Platform Investments
Players

21. Consistency in diversity
Creation of beautiful apps is easy with great Ovi UI library

22. In ALL Nokia Smartphones – touch & scroll

23. UI Libraries – Ovi APIs – amazing Standard
native like UX functionality Web Technologies
HTML
CSS
JAVA SCRIPT

24. Partnering with Nokia in a sustainable mass market
business opportunity.
Superior data Powerful Broadest Massive distribution
asset developer tools device portfolio channel to consumers
and network
Nokia has an unparalleled Unified tools to build Reach a broad consumer Access to unparalleled
data assets in Maps and better cross- platform
cross- base with embedded distribution capabilities
Places apps for mobile & web - service experiences straight leads to more eye-balls via
eye-balls,
Enabling local innovation out of the box – Reducing all channels (mobile & web)
and differentiation.
differentiation TTM and lowering cost of
deployment
24
©
20

25. Thank you.