Layar is an augmented reality (AR) service that is pre-loaded on many smartphones, driving sales of AR-capable phones. Layar was installed on 1 in 10 early AR phones, and by partnering with top manufacturers, they expect to be on 1 in 3 new smartphones shipped worldwide by 2011. This will grow the AR smartphone market significantly, opening up big opportunities for Layar's AR platform.

1. The Attraction of the Experience
Matt Miesnieks, Distribution

2. Why is AR Attractive?
Partners learning that AR Smartphone Market Size (millions)
AR sells smartphones! 1200
900
Layar is the AR service 600
of choice 300
0
We will enable the 2009 2010 2011 2012 2013
worlds largest AR
community
© 2010, Layar B.V.

3. Late 2009
First AR Capable
Smartphones
8m Sold in 2009
© 2010, Layar B.V.

4. Late 2009
App Store
Distribution
800k Installs
© 2010, Layar B.V.

5. Late 2009
Layar installed on 1 in 10 AR Smartphones
© 2010, Layar B.V.

6. Early 2010
Worlds #2 Manufacturer
Global Pre-Load
© 2010, Layar B.V.

7. © 2010, Layar B.V.

8. Now
Galaxy S first
Layar Pre-load
100 Countries
1m per month
© 2010, Layar B.V.

9. Layar launches
on Bada
10m shipments
in next 12 months
© 2010, Layar B.V.

10. © 2010, Layar B.V.

11. EVO 4G
Marketing
© 2010, Layar B.V.

12. Global Pre-Load Tier 1
Chinese Manufacturer
Global Pre-Load
Alcatel Mobile
© 2010, Layar B.V.

13. Global Pre-Load
World #3 Manufacturer
© 2010, Layar B.V.

14. Layar installed on 1 in 3 new
smartphones shipped worldwide!
© 2010, Layar B.V.

15. Coming Soon
Another Major
Manufacturer More OS
Global Partnership Platforms
Global Carrier
Partnerships 10’s of millions
of users
© 2010, Layar B.V.

16. Expected by 2011
Manufacturer or Carrier supported distribution on
3 in 4 new smartphones shipped worldwide!
© 2010, Layar B.V.

17. Then what?
It’s a big,
exciting AR Smartphone Market Size (millions)
future 1200
ahead... 900
600
300
Layar’s expected growth
0
2009 2010 2011 2012 2013
© 2010, Layar B.V.