Carvi Video & Metadata, Next Tsunami

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oday in the new media environment (New Media) we are using words such as: ITcasting, online video platform (OVP), Media Asset Management (MAM), digital asset management (DAM), metadata, digital rights management (DRM), Delivery of Digital Media, Social Media, Digital Business, Brand Strategy, mobile content, video on demand (VoD), live Streaming, TV Over the Top, archiving, retrieval, interactive TV, Cloud Computing, ...

The conference will analyze the current status of the connected TV, providing some clues as to which companies must meet in order to successfully address its presence in so many platforms, both as multi-channel multi-device. No doubt the long tail moentización (Long Tail Monetization) is one of the most important, because the search for new revenue, today is one of the keys in any professional field and more so in the environment of the Media and Entertainment.

With this bet "New Media" is about delivering services company Atos any technological need, or content, involving issues related to multimedia. In short, continuing the pattern of IT Partner for the Olympic Games with all aspects of the multimedia environment, but with emphasis on our response in the form of comprehensive services that unify the content and environment technology. Atos is a technology partner of the IOC for the Olympic Games from 1992.

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Carvi Video & Metadata, Next Tsunami

  1. 1. ReinventionTransformingto New Mediadd-mm-yyyy“Video & Metadata, next Tsunami ” © Confidential 1
  2. 2. The Burning Question: “Now we are poor income, information rich and millionaires in expectations” (“Ahora somos pobres en ingresos, ricos en información y millonarios en expectativas”).   David Konzevik.  Economista y Doctor en Business Administration 2
  3. 3. 3
  4. 4. Day One 4
  5. 5. Broadcasting to ITcasting 5
  6. 6. From Broadcast…>  Expensive / professional content creation>  Pre-package content>  Live Broadcasting (Prime Time)>  Non- or basic interactivity>  Consumption is basically @ home (TV set)>  Share experience with the members of the family>  Non-personalization 6
  7. 7. …to New Media>  On Demand>  Full Interactivity>  Focus on content aggregation and distribution>  Consumption on computer or smart device>  Individual experience>  Mobility>  Pro-active behavior>  Personalization 7
  8. 8. From Broadcast to New MediaIT-casting 8
  9. 9. Rewriting media history business technology 9
  10. 10. Market Analysis 10
  11. 11. Top 10 Strategic Technologies for 20121.  Media Tables and Beyond (B2E, B2C, B2B)2.  Mobile-Centric Applications and Interfaces. (Mobile-centric interfaces emphasising touch, gesture, search, voice and video)3.  Contextual and Social User Experience4.  Internet of Things5.  App Stores and Marketplaces (by 2014, there will be more than 70B mobile application downloads from app stores, every year)6.  Next-Generation Analytics (from structured and simple data analysed by individuals to analysis of complex information of many types (text, video, etc…)7.  Big Data (Logical data warehouses bringing together information from multiple sources as needed will replace the single data warehouse model)8.  In-Memory Computing.9.  Extreme Low-Energy Servers10.  Cloud Computing Source: http://www.marketvisio.fi/fi/ajankohtaista/uutiset-gartner/910-gartner-identifies-the-top-10-strategic-technologies-for-2012 11
  12. 12. Why? + 200 M 294 B mails and messages / day 3,5 B / day + 250M (devices) (Google +2500 M /day) + 2,1 B users worldwide 35hrs/ 1´(3B videos viewed/day) + 700 M + 500K (Apps) / 18B downloads $597B transactions (2010) + 1,2 M (Technorati) 12
  13. 13. 2011 - The year Internet video escapes from the desktop 13
  14. 14. Video The “R/evolution” Consumer Internet Video Traffic (48% CAGR 2010-2015)2011 14
  15. 15. Video The “R/evolution” By 2014 Video volumes2011 will be 35 ExaBytes per month 1 Exabyte = 1 EB = 1,000,000,000,000,000,000 B = 1018 bytes = 1 billion gigabytesSource: http://ciscovni.com/vni_forecast, 2009 15
  16. 16. Video The “R/evolution” Video Rapid Growth in Mobile Internet Traffic 16
  17. 17. Video Compression Technology Lower Bandwith to transmit 720p video 17
  18. 18. Video - growing to 90% of data>  By 2014, over 90% of all data traffic will be video.>  The equivalent of 32 million people streaming Avatar in 3D continuously every month.Are you ready to capture that media value? 18
  19. 19. Internet The Opportunity Global Ad Opportunity over Internet: $50 B 19
  20. 20. Mobile The Opportunity »  1990: 11 MM mobiles »  2011: 5.280 MM mobiles (January) »  +600 MM are Smartphones (with internet access) »  By 2013: 1.800 MM Smartphones Source: http://www.morganstanley.com 20
  21. 21. Internet Traffic Five Traffic Milestones and Three Traffic Generator Milestones by 2015 Source: http://www.cisco.com 21
  22. 22. Devices X10 more Source: Morgan Stanley 22
  23. 23. TV & Devices 23
  24. 24. By 2015 >  Up to 500 billion hours of content will be available for digital distribution Souce: iSupply, YouTube, 2008 >  There will be 1 billion mobile video customers. Source: ABI Research, Mobile Video Services, 2010 >  15 billion devices will be able to receive content over the Internet. Source: IDC, ICT Outlook: Recovering Into a New World, #DR2010_GS2_JG, March, 2010 Source: http://mashable.com/2011/09/07/television-birth-infographic/ 24
  25. 25. How TV has changedSource: http://mashable.com/2011/09/07/television-birth-infographic/ Source: www.VoucherCodes.co.uk 25
  26. 26. How TV has changed >  CRT: 1922-2007 >  27” (Average in 2004) >  37” (Average in 2011) >  60” (Average in 2015) >  Pricing decreasing >  Renewal Cycle: 5-7 years 26
  27. 27. Media Cloud Network Centric >  The inherent flexibility of the media cloud allows targeted ad insertion on a national, regional, local, or even personalized basis. Source: WP_Moving to the Media Cloud (HP and Intel) 27
  28. 28. MediaCloud CompetitionClick to edit Master subtitle styledd-mm-yyyy © Confidential 28
  29. 29. TV sets connected to Internet (2016) >  2010: 124 millions >  2016: 551 millions •  20% of Global TV Report based on 40 countries study 29
  30. 30. Pay TV Global revenue $353B (by 2015) >  TV Online will increasing >  Global Pay TV market (video service), BY 2015 •  IPTV (15%) •  CABLE (41%) •  SATELLITE (49%) 30
  31. 31. Video & Metadata 31
  32. 32. Video-viewing experience Consumers are in CONTROL Source: http://www.digitalsmiths.com/parks_whitepaper 32
  33. 33. Video is here the Metadata are arriving 33
  34. 34. the Metadata are arriving Source: GARTNER34
  35. 35. the Metadata are arriving Source: GARTNER35
  36. 36. the Metadata are arriving Source: GARTNER36
  37. 37. Personalized video browsing and watching experience Source: http://youtube-global.blogspot.com/2010/12/home-sweet-homepage.html 37
  38. 38. You Tube Source: http://visual.ly/youtube-killed-tv 38
  39. 39. Smart TV Source: http://sammyhub.com/2011/11/07/samsung-tv-sales-surpass-1m-units-in-one-month-in-north-america/? utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+samsunghub+%28Sammy+Hub%29 39
  40. 40. Google TV Second Chance! Source: http://informitv.com/news/2011/10/31/googletvbrings/ 40
  41. 41. Google TV Third Chance! Source: http://www.broadbandtvnews.com/2011/11/07/google-might-trial-classic-cable-tv/ 41
  42. 42. Apple 21st-Century Broadcasting network >  “Apple increasingly views its mainstream computers, from iPod Touch to iPhone to iPad to MacBook Air, as media players, with “media” spanning not just audio and video but also apps,” >  “From that perspective, the North Carolina data center can be seen as essentially a broadcasting system that will enable Apple to make the shift from a downloading model of media distribution to a streaming model. It’s a proprietary broadcasting system (not altogether unlike traditional broadcasting systems), which means it’s a very different model of the cloud from the open model promoted by Google.” Source: http://www.cultofmac.com/67232/apples-data-center-is-21st-century-broadcasting- network-says-cloud-expert-exclusive/ 42
  43. 43. Magic Apple >  Possible Revenue 2011: $108B >  Revenue Q3 (2011): $28,2B •  iPhone: $13,2B •  iPad: 6B •  Mac: 5,1B >  67,8% Apple´s (july 2011) revenue are from product didn´t exist in July 2007 Source: http://www.apple.com/pr/library/2011/10/18Apple-Reports-Fourth-Quarter- Results.html 43
  44. 44. Personalized video browsing and watching experience Source: http://www.apple.com 44
  45. 45. Source: http://www.apple.com45
  46. 46. Zeebox Source: http://zeebox.com/tv/#!guide Anthony Rose ex You View 46
  47. 47. EPG vs 2nd Screen >  Woosha showcased the watchmi iPad app, which blends a personal TV guide with the benefits of live TV streaming to your iPad and remote recording in the network (network PVR). >  The personal TV guide is powered by high quality program data from Axel Springer Digital TV Guide GmbH combined with personal recommendations from the best in breed APRICO recommendation engine. >  The user can easily find and play movies and shows that match his taste and mood, or if the program of choice is not on yet, he can schedule a recording and once it’s been recorded he can play it back at any time he likes. KEY ELEMENTS: Internet VoD Connected DevicesSource: www.rtve.es Source: www.wooshatv.com 47
  48. 48. US Facebook users vs US TV viewers (working hours) 48
  49. 49. SMART Player 49
  50. 50. SMART Player or 2nd Screen 50
  51. 51. Innovative Solutions for Fans Blue: Live duration of sport events (hours) Yellow: TV and Online broadcast 51
  52. 52. Future TV orConversations 52
  53. 53. NETFLIX What was wrong?Source: http://visual.ly/downfall-netflix 53
  54. 54. Future Source: http://www.youtube.com/watch?v=g7_mOdi3O5E 54
  55. 55. Future technology watch Source: http://www.youtube.com/watch?v=bBjvqnKQsTI&feature=related 55
  56. 56. #mmcuende www.linkedin.com/in/morcuende Your Conversations!56
  57. 57. Reinvent your broadcast brand with New Media performance. dialogue: Miguel-Ángel Morcuende Global Biz Dev Director New Media M+ 34 639160344 miguel.morcuende@atos.net atos.netAtos, the Atos logo, Atos Consulting, Atos Worldline, Atos Sphere, Atos Cloud and Atos WorldGridare registered trademarks of Atos SA. June 2011© 2011 Atos. Confidential information owned by Atos, to be used by the recipient only. This document, or any part of it,may not be reproduced, copied, circulated and/or distributed nor quoted without prior written approval from Atos. | dd-mm-yyy | Author © ConfidentialRegion | Sector | Division | Department

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