1. The document summarizes best practices for creating interactive print content using Layar including ensuring pages have flat surfaces, sufficient size and detail without borders or clutter. 2. It recommends using clear and specific calls-to-action that highlight the key message and content users can access through Layar. 3. Instructions should reserve a page to explain what interactive print is and how readers can scan pages and access digital content using the Layar app for Android and iOS.

1. Questions and Answers
Webinar, September 2015

2. Olga Beza
SDK Product Manager
Kasper Jelaiskis
Digital creative intern
John Theodosiou
Technical Support Intern

3. Today’s Setup
● 15 minute presentation
● 45 minutes Q&A
● Questions via “question box” and “raise” hand

4. Best Practices

5. Page Best Practices
● Flat surface (magazine page)
● Sufficient size & image detail
● No borders or clutter
● Avoid glossy paper
● 70% difference between pages
● Single spread

6. Page Best Practices
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The page should not contain

7. CTAs
● Visible & informative
● Specific about what type of content users can expect
● Highlights the Key message revealed by the digital content,
using verbs *
*e.g.: Watch the trailer with Layar,
Listen to XX with Layar, etc.

8. CTAs
● Include a note on where they can find the "How to use
Layar” instructions.
● Place calls-to-action on every single page that contains
digital content.
● Avoid unclear calls-to-action like “View with Layar”; that will
most likely not attract readers.

9. Instructions
● Reserve space for instructions, preferably one dedicated page.
● Explain what is special about this issue of the magazine. What is
Interactive Print?
● Make people curious about it & give them a reason to engage!

12. Instructions
● How should readers scan the page?
● What should they look for? (Call-to-action)
● Where on the page? (e.g.: upper corner)
Mention the app is available on Android and iOS - for free.
Instruct how to discover digital content:

13. Layar Creator
⋅ Create an attractive campaign concept
⋅ Complement printed content (colors, custom buttons, fonts, textures)
⋅ Provide engaging interactive content
⋅ Keep the quantity/quality balance
⋅ Test and promote
⋅ Measure success

14. Layar Help Center Has You Covered

16. THANKS!