This document contains information from a webinar presented by Layar B.V. in January 2016. It discusses creating and using 3D objects in Layar, including converting 3D files to the L3D format, adding materials and textures, triggering actions with animations or multimedia, balancing file size and complexity, requirements for creators, and examples of using 3D objects for tours, product demos, and enhanced shopping experiences.

1. © 2015, Layar B.V. STRICTLY Confidential and Proprietary
Questions & Answers
Webinar, January 2016

2. © 2015, Layar B.V. STRICTLY Confidential and Proprietary
Nice to meet you!
Kasper Jelaiskis
Digital creative
consultant
John Theodosiou
Technical Support

3. © 2015, Layar B.V. STRICTLY Confidential and Proprietary
Today’s setup
• 15 minute presentation
• 45 minutes Q&A
• Questions via “Question box” and “Raise hand”

4. © 2015, Layar B.V. STRICTLY Confidential and Proprietary
3D objects

5. 3D Model Creation
Use your preferred 3D
modelling software:
Blender, Photoshop, Sketchup
etc.
Export as wavefront (obj/mtl)
file
Layar 3D model converter .L3D file format

6. What we support
● Materials and Textures
● Mesh based objects only
● For textures only diffuse color of the material
● Color blending (alpha)
● Transparency
● Textured animation
● Video textures
See API for more details

7. 3D actions
Autoplay or tap on the object to trigger an action:
● Animation
● Play an audio track
● Call a phone number
● Send an email
● Open a web page
● ...and more

8. Balance complexity and efficiency!
The screen is small, detail will often not be seen and only make the object slower to load.
● Textures do not need to be 1024x1024 on a screen that supports 320x480
● Faces that the viewer can’t see don’t need to be there
● File size: max 1MB

9. Creator and 3D Objects
● Need a Premium account
● Add a Hotspot button
● Not possible to preview on the browser
➔ Useful step by step tutorial on Help center

10. Pompeii 3D tour
- see the ancient town around you
- listen to audio guide
- tap for more information

11. Interactive product demo
- complement printed material with
interactive experience
- see the model from all angles
- zoom in for more details

12. Enhanced shopping experience

13. Video examples

14. Coming soon: smooth payments
● Pay in your local currency
● No more external websites
● And now you can use your credit card as well!
➔ Stay tuned for more information

15. Layar Help Center Has You Covered

17. THANKS!