Layar Augmented Reality Browser - presentation at MIPTV 2010
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Layar Augmented Reality browser's Claire Boonstra presented at MIPTV 2010 in Cannes.
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Layar Augmented Reality Browser - presentation at MIPTV 2010
- 1. Claire Boonstra Co-founder @claireboo on twitter April 15th 2010 © 2010, Layar B.V.
- 2. Layar Reality Browser © 2010, Layar B.V.
- 3. Layar Reality Browser © 2010, Layar B.V.
- 4. Layar is an open platform Brands & Content Developers Users © 2010, Layar B.V.
- 5. Layar - the company Founded in June 2009 Based in Amsterdam 3 founders 32 people Funded: 2,5 million Euro © 2010, Layar B.V.
- 6. Layar - the platform 500 layers published 2000 layers in development 3000 content creators worldwide nearly 1,5 million downloads Available on Android and iPhone, Symbian to follow Pre-installation deals, incl Global (Samsung) © 2010, Layar B.V.
- 7. Examples and best practises: General © 2010, Layar B.V.
- 8. Hiroshima Peace Park © 2010, Layar B.V.
- 9. detailed info & play videos © 2010, Layar B.V.
- 10. Buildings you can’t see (yet) Layer developed by NAi/ IN10 © 2010, Layar B.V.
- 11. Beatles Magical AR tour © 2010, Layar Layer developed by AugmentReality B.V.
- 12. Virtual Public Art Project Layer developed by Superimpose/ VPAP © 2010, Layar B.V.
- 13. Avatar in your own Reality Layer developed by ElipseAD © 2010, Layar B.V.
- 14. Run around and collect them all Layer developed by John Sietsma © 2010, Layar B.V.
- 15. Ubisoft’s Splintercell © 2010, Layar B.V.
- 16. Examples and best practises for TV content © 2010, Layar B.V.
- 17. TV format Reality © 2010, Layar B.V.
- 18. Car TV Show how would the Lotus Cosworth look in your backyard? Layer developed by AugmentReality © 2010, Layar B.V.
- 19. Harry Potter in your backyard Play Quittich Layer example © 2010, Layar B.V.
- 20. Discover Platform 93/4 ... ... at the nearest train station © 2010, Layar B.V.
- 21. CSI in real life Layer example © 2010, Layar B.V.
- 22. SATC tour and learn where Carrie bought her Manolo’s © 2010, Layar B.V.
- 23. Outdoor x Augmented Reality © 2010, Layar B.V.
- 24. Connecting to advertising Outdoor poster © 2010, Layar B.V.
- 25. Connecting to advertising Outdoor poster Layar © 2010, Layar B.V.
- 26. © 2010, Layar B.V.
- 27. Impact of AR on Outdoor • User rating: 7.7 • 90%: use Layar more often when via outdoor campaign • 3D AR experiences add value & create a unique brand experience. Source: Synovate, April 2010 © 2010, Layar B.V.
- 28. TV formats © 2010, Layar B.V.
- 29. More than a functional tool Situation Awareness Focused Experiences (360 degree, ambient) Context (Third Party layers) © 2010, Layar B.V.
- 30. Augmented Reality is an Experience Medium © 2010, Layar B.V.
- 31. It is to become a new Mass Medium © 2010, Layar B.V.
- 32. Samsung: Global pre-installation agreement Tens of millions of phones equipped with Layar, already in the shop © 2010, Layar B.V.
- 33. Samsung France TV ad © 2010, Layar B.V.
- 34. In summary Your own AR experience Healthy ecosystem Unique engagement brands - users Connect TV with Reality Tens of millions of users in 2010 © 2010, Layar B.V.
- 35. Your AR experience on Layar? © 2010, Layar B.V.
- 36. Save the date: June 18th, 2010 Amsterdam Layar NEXT event © 2010, Layar B.V.
- 37. Thank You claire@layar.com @claireboo Background image: http://www.flickr.com/photos/duskblackwolf/4253592649/ © 2010, Layar B.V.
Editor's Notes
- There are many players in the mobile ar arena today. Let me show you how mobile ar looks like on your handset using Layar. Layar is an augmented reality browser available for iPhone and Android phones - and it‘s free!
- AR is a large field We at Layar have our own approach to foster the usage of mobile ar. We created the Layar open platform. No matter if you think about brand awareness, if you are a content provider, a developer or a user. Everybody can create its own Augmented Reality Experiences on top of Layar.
- story-telling / guided tours 42 POI 2D and 3D images Streaming Video Auto-Triggers Educational Historical Fun!
- TAB Worldmedia is working on a businesscase for Walt Disney in the Netherlands. We can't go into details right now but it involves a long term publicity concept with Disney and Pathe cinemas. It also involves Disneys new loyalty system 'Movie Minutes' and cross selling for DvD and Games via onlinestores like Amazon.
- Consumer rating: 7.7 average, a relatively high score compared to regular (tv) advertising. - 90% would use Layar augmented reality more often when offered with outdoor advertising campaigns. - Experience layers can add value for outdoor advertising and create a unique brand experience.
- TAB Worldmedia is working with EMMY award winning TV production agency Parklane (The Phone) on how to integrate Layar Augmented Reality in TV program formats.