Voddler and Copyright in the eu digital single market

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Presentation by Anders Sjöman, VP Communication at video-on-demand service Voddler, at workshop on copyright in EU Digital Single Market, held by CEPS on 14 Nov 2012 in Brussels.

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Voddler and Copyright in the eu digital single market

  1. 1. Voddler and Copyright in the EU Digital Single Market 14 November 2012, Brussels Anders Sjöman, anders.sjoman@voddler.com
  2. 2. The best films and TV-shows where and when youwant them, legally, on all Internet-connected devices.
  3. 3. Voddler at a snapshot• Launched in Sweden 2010• 1,3 million users in Scandinavia + Spain• 30 content deals, including Hollywood majors and local partners• +5 000 movies; primarily TVOD and EST, but also AVOD and SVOD• 18 million movies served since 2011• One login, mulitiple platforms: PC/Mac, iPad, iPhone, Android, Sy mbian, Meego, Windows Phone• Patented streaming platform for better quality, lower costs and easy roll-out.• Unparalleled viewing experience, with HD and offline mode.
  4. 4. BUSINESS MODEL A V O D )THE INDUSTRY THE TECHNOLOGY
  5. 5. SHOWME THEMONEY![TOM CRUISE| JERRY MCGUIRE| 1996]
  6. 6. Rental (TVOD Current) Subscription Ad-funded (AVOD) Purchase (EST) (SVOD) Rental (TVOD Library) 3 - 4 yearsCinema DVD (rent/buy) Pay-TV “Free-to-air” TV
  7. 7. Rental (TVOD Current) Subscription Ad-funded (AVOD) Purchase (EST) (SVOD) Rental (TVOD Library) 3 - 4 years Cinema DVD (rent/buy) Pay-TV “Free-to-air” TVMarket situation in Sweden , November 2012
  8. 8. Rental (TVOD Current) Subscription Ad-funded (AVOD) Purchase (EST) (SVOD) Rental (TVOD Library) 3 - 4 yearsCinema DVD (rent/buy) Pay-TV “Free-to-air” TV “Your online “Your cable-TV, now “Catch-up TV.” video store.” online.”
  9. 9. IT’S GETTINGCROWDEDIN HERE[AUSTIN POWERS| GOLDMEMBER| 2002]
  10. 10. A Scandi VOD Explosion!
  11. 11. SHOULD BE THESAME RULES FORALL KIDS[ROB SCHNEIDER| BIG DADDY | 1999]
  12. 12. Allow copyrighted video to spread - Actions towards atruly single digital market1. Easier border-crossing: More movies that go abroad! • Simplified Rights Identification (standards, databases...) • Promote Multi-Territory Licensing • Simplified and Transparent Collective Rights Management • All Rights Cleared By Rights Owner • Rights Owners Clear Collective Rights, Not Last-Window Out • Aggregator Markets with One-Stop Shop Clearance • Localization Support2. Support new film: Promote window-neutrality • Technology and Window-Neutral Public Film Systems • Digital Distribution Support • Window-neutral VAT: One film, one tax-level3. Free old film: Spread our cultural heritage • Digitilization • Public Service Focus on Being an Enabler, Not a Market Distorter • Public Sector Information
  13. 13. I FEEL A GREATDISTURBANCEIN THE FORCE[OBI-WAN KENOBI | STAR WARS | 1977]
  14. 14. Anders Sjöman +46 70 717 60 78 anders.sjoman@voddler.com Twitter: @anderssjoman

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