Voddler and Copyright in the eu digital single market
Voddler and Copyright in the EU Digital Single Market 14 November 2012, Brussels Anders Sjöman, email@example.com
The best films and TV-shows where and when youwant them, legally, on all Internet-connected devices.
Voddler at a snapshot• Launched in Sweden 2010• 1,3 million users in Scandinavia + Spain• 30 content deals, including Hollywood majors and local partners• +5 000 movies; primarily TVOD and EST, but also AVOD and SVOD• 18 million movies served since 2011• One login, mulitiple platforms: PC/Mac, iPad, iPhone, Android, Sy mbian, Meego, Windows Phone• Patented streaming platform for better quality, lower costs and easy roll-out.• Unparalleled viewing experience, with HD and offline mode.
BUSINESS MODEL A V O D )THE INDUSTRY THE TECHNOLOGY
SHOWME THEMONEY![TOM CRUISE| JERRY MCGUIRE| 1996]
SHOULD BE THESAME RULES FORALL KIDS[ROB SCHNEIDER| BIG DADDY | 1999]
Allow copyrighted video to spread - Actions towards atruly single digital market1. Easier border-crossing: More movies that go abroad! • Simplified Rights Identification (standards, databases...) • Promote Multi-Territory Licensing • Simplified and Transparent Collective Rights Management • All Rights Cleared By Rights Owner • Rights Owners Clear Collective Rights, Not Last-Window Out • Aggregator Markets with One-Stop Shop Clearance • Localization Support2. Support new film: Promote window-neutrality • Technology and Window-Neutral Public Film Systems • Digital Distribution Support • Window-neutral VAT: One film, one tax-level3. Free old film: Spread our cultural heritage • Digitilization • Public Service Focus on Being an Enabler, Not a Market Distorter • Public Sector Information
I FEEL A GREATDISTURBANCEIN THE FORCE[OBI-WAN KENOBI | STAR WARS | 1977]