Let’s talk product
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Raimo van der Klein, CEO of Layar, discusses product updates including an increase in active users to over 1.6 million, plans to introduce global payments and open the platform to allow users to place their own objects, and announces new features like image recognition and video capabilities.
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Let’s talk product
- 1. Let’s talk Product Raimo van der Klein, CEO
- 2. Layar Active users (last 30 days) 700.000 625.000 550.000 1.600.000 people 475.000 since January. 400.000 10 0 0 0 10 0 /1 /1 /1 /1 9/ 6/ 16 23 30 13 5/ 6/ 5/ 5/ 5/ 6/ © 2010, Layar B.V.
- 3. 716.000 Active users © 2010, Layar B.V.
- 4. Average amount of Layers opened by users 50% How many layers do 38% people experience? Version 3.0 & 3.1 Version 3.5.1 (Stream) 25% 13% 0% 1 layer 2 layers 3 layers 4 layers 5 layers more © 2010, Layar B.V.
- 5. Three product dimensions 1. Business models for publishers 2. Medium specific discovery mechanism 3. ... © 2010, Layar B.V.
- 6. Payments Next Steps? Global Payments. Soon!! © 2010, Layar B.V.
- 7. Two levels of discovery Stream Catalog Situation Awareness Layers © 2010, Layar B.V.
- 8. Medium specific discovery Television Magazines Internet © 2010, Layar B.V.
- 9. Stream intentions Less Drama Context Dynamic Part of daily life © 2010, Layar B.V.
- 10. 2.000.000 lists served © 2010, Layar B.V.
- 11. Nice move! © 2010, Layar B.V.
- 12. No choices But content © 2010, Layar B.V.
- 13. Five Tips for Layar Stream: 1. Set a category for your layer 2. Give short, meaningful titles to POIs. 3. Give your POIs a unique ID. 4. Give your POIs the correct Time To Live 5. A high-value POI with actions or 3D is more likely to rank high. © 2010, Layar B.V.
- 14. Discovering content ? © 2010, Layar B.V.
- 15. Discovering content Mobile Coupons ? © 2010, Layar B.V.
- 16. Discovering content Dating ? © 2010, Layar B.V.
- 17. Discovering content Checkins ? © 2010, Layar B.V.
- 18. Discovering content Event tickets ? © 2010, Layar B.V.
- 19. Discovering content Departure times ? © 2010, Layar B.V.
- 20. Discovering content Future buildings ? © 2010, Layar B.V.
- 21. Discovering content Games ? © 2010, Layar B.V.
- 22. Discovering content Nature trails ? © 2010, Layar B.V.
- 23. Discovering content Restaurant reviews ? © 2010, Layar B.V.
- 24. Discovering content ...a new category ? © 2010, Layar B.V.
- 25. What is missing? © 2010, Layar B.V.
- 26. Three new dimensions 1. Business models for publishers 2. Medium specific discovery mechanism 3. Open the platform for users © 2010, Layar B.V.
- 27. Discovering content User placed objects © 2010, Layar B.V.
- 28. Leave & share messages © 2010, Layar B.V.
- 29. Introducing FLOATICONS™ Rhymo: Working on my presentation for Layar NEXT © 2010, Layar B.V.
- 30. Animation © 2010, Layar B.V.
- 31. Feed a cookie! © 2010, Layar B.V.
- 32. © 2010, Layar B.V.
- 33. © 2010, Layar B.V.
- 34. © 2010, Layar B.V.
- 35. Phased Launch: Today: Demo with Layar Team Next Week: BETA 3.9 client for developers July: Release 4.0 release © 2010, Layar B.V.
- 36. Layers Discovery Objects Foundation is laid!
- 38. Image Recognition © 2010, Layar B.V.
- 39. © 2010, Layar B.V.
- 40. Video!!!!