This document analyzes and compares the value chains of the fast food industries of McDonald's, KFC, and fried chicken operations. It outlines the primary and support activities for each, including inbound logistics of raw materials from specific suppliers, food preparation operations, outbound logistics, marketing strategies, technology use, procurement processes, infrastructure, and human resource management. Key differences between the companies are noted, such as KFC offering spicier products more tailored to Indian tastes, providing free delivery, and employing local staff.

1. VALUE CHAIN ANALYSIS
OF FAST FOOD INDUSTRY
PRESENTED BY
ROHAN.R.BHOSALE- 11
PULKIT SINGH- 06

2. Primary activities
Inbound
logistic-
1.Sesame
seeds
(Ghaziabad
Uttar Pradesh)
2.Veg patty
(kiran foods
taloja
Maharashtra)
3.Cheddar
cheese
(Maharashtra
4.Fresh iceberg
lettuce
(talegaon
Maharashtra)
5.Buns
(KHOPOLI
MAHARASTRA)
_FOOD LAND
operation
1.Morning
Working
station-20%
Cold storage
-80%
2.Evening
Working
station-70%
Cold storege-
30%
3.
franchisees
must take
supply
from
mcde
Outbound
logistics-
Distributor
agreements
1. Quality
control
2. Freight
truck
inspections
3. random
audits
Just in time
order and
delivery
4. Ensuring
freshness
5 on time
delivery
Service
1.Macdelivery
11am-1am
2.Birthday
parties-prior
information
3.Free wifi
4.Fast food
service
.
Marketing
and sales
1.Happy meal
for kids-16
kids books
(panda)free
2.Birthday
party
3.Free
recharge and
macaloo tikki-shop
300
online
Support activities
Technology
development
1. Just in time
delivery
2. Wireless headsets
Procurement
1.Franchisee
purchase
Agreement
2 corp.
guideline for
farmers
Firm
infrastructure
1.Intellectual
Properties
HRM
1.flexible
schedule
2double
payment on
public holidays,
night allowance,
provident fund,
medical fund,
free meal on
your break, 22
days Annual
Leave and 13th
salary.
MARGIN
(Value Created and Captured – Cost of Creating that Value)

3. Operation-fried
work
1.station -
material
like( wings
,fiery
grilled,
popcorn
chicken)
prepared
and stored
in oven .
2.Morning
10- 15 %
3.Evening
50-60%
Outbound
logistics
1. Quality
control
2. Freight
truck
inspections
3.On time
delivery
(dist)
KFC
Service
1.Free wifi
2.Free
home
delivery
3.Free tour
to kfc
kitchen
Marketing
and sales
1.Kfc wed-
6pc hot
crispy free
with 6pc
order
2.branded
prepaid
coupons-
350 shop
free inox
ticket
Technology
development
1. Just in time
delivery
2. .
Support activities
Procurement
Chicken-weekly
purchase
Vegetables-after
every
three days
Firm infrastructure
1.All prime location
store own by kfc
itself
2.Outside metro are
own by franchisees
3.Malaysian ,jordan
,devyani
HRM
Live video at
official site of
people having
work
experience
2. Education
grant
programme-
2000$
scholarship
Primary activities
Inbound
logistics-
Chicken –
(godrej
(taloja)
Frozen
chicken from
(venkies-
Pune)
Vegetables
from- ESSAR
(Agnotec
pune)
spices -
Vallbhai
spices
Dist –food
land
MARGIN
(Value Created and Captured – Cost of Creating that Value)

4. KFC McDonalds
Spicy Product less spicy
Indian people like spicy products instead of Burger and French Friesboiled food
Arabian Rice and Zinger Burger Big Mac
Free Delivery Charges for home delivery
Chicken is eaten by every community
Local Staff and Highly Qualified because Its Staff consist of simple Graduates local staff can
better deal with the and give them training
customers.
DIFFRENCE