1. Social media is an important part of how businesses are now projecting their knowledge and gaining positioning in their industry online by discovering ways to use it to their advantage in different areas like interacting directly with customers. 2. When utilizing social media, businesses should think strategically about how to best position themselves to reach their audience and meet business objectives while focusing on benefits rather than feeling exposed. 3. The document provides three steps for businesses to utilize social media: gain industry insights, reduce risks, and establish online goals.

1. Why bother with Social Media? Samantha Bell www.samanthabell.com.au

2. Your guide today Samantha Bell Business Consultant Deloitte + KPMG Strategy & Planning Engineer Project Manager Change Management How to utilise internet and world trends to advance businesses & people

4. The Internet is the new “real estate”

5. Social Media is one piece in the evolution of media and communication. Edward Harran

6. The Average Twitter User is 39.1 Years Old (and Probably A Woman) LinkedIn: 44 years old Facebook: 38 years old http://www.briansolis.com/2010/03/the-age-of-social-networks/

7. Businesses are projecting their knowledge & gaining positioning in their industry online

8. Businesses are discovering how to use it to their advantage

9. in different areas of business

10. & interacting directly with their customers

11. How do you best utilise the internet ?

12. Firstly: Think Strategically. Position yourself well to reach your audience, enhance your brand & deliver business objectives.

13. And focus on benefit rather than feeling exposed .

14. 3 steps: 1. Gain industry insight 2. Reduce your risk 3. Establish your online goals

15. 1. Gain industry thought leadership & market insights a) Search Google to see who in your industry is using Twitter or LinkedIn or Facebook b) Set up Twitter to give you global & local insights c) Set up Google alerts

16. 2. Reduce Risks Set up alerts so you immediately know you are talked about online Business / department / name of specialist area Individuals’ names

17. 3. Establish how you wish to position yourself online so you can have a 24x7 reach to customers, potential employees and industry Review how you look now when searched via Google - including LinkedIn Assess your audience’s online use & where they tend (customers, potential customers, employees, potential employees, wider industry/public) Strategy / Plan / Training Review resourcing & metrics & current content Do, review metrics + iterate

18. It’s about using the information that is there. Reducing your risk. And should you want to expand online: have clarity about who you want to reach, how, with what information and when. Be realistic about how much time and effort you wish to invest. Learn what works and reach your goals.

20. Why bother with Social Media? Samantha Bell www.samanthabell.com.au

21. Further insights

22. Company Scan Search results showing how an organisation looks online. Example: Bunnings

23. Here’s what Twitter looks like…

24. First! Easy Twitter terminology: People’s names start with @ (e.g. @BarackObama ) RT is ‘retweet’ (like forwarding an email) http:// is a website

25. "Millions use twitter for relevant /important professional news and discussion" Lorre Smith

26. "[Twitter] connects me with people, ...businesses, events outside of my physical world." http://www.mpdailyfix.com/why-do-people-use-twitter/

27. Politics

28. Customer conversations

29. Why bother with Social Media? Samantha Bell www.samanthabell.com.au