A short presentation for use by facilitators or small to medium businesses with trends, thought starters and suggestions to help create robust social media plans and digital strategy documents.

1. Customers
online

2. Researching,
enquiring,
anytime.

4. Any salary, they’re
more than likely to
be on Facebook

5. Expectations
increasing:
high quality images,
use of progressive tech

6. Staff &
resources:
focus on
relevant
channels.
Private groups
Quick updates
External forums where you
could engage with members
Brochures, event ‘activation’,
email mailouts,
Website blog/news,
white papers etc

7. Keep on track.
Engagement (post comments, likes, Twitter retweets, forum comments …)
Reach – group members, EDM opens
Member satisfaction / retention / New members

8. Employee expertise & trust.

9. Experimentation.

10. Communicating to members
Discussion:
What opportunities are there for your organisation?
What’s worked & what hasn’t?
What is important for us to do now?
What achievable KPI’s shall we set?