This document is a guide by Sam Bell from Runway Digital, aimed at helping professionals enhance their LinkedIn profiles to stand out and attract relevant connections. It includes tips on setting intentions, polishing profiles, adding key information like job titles and endorsements, and engaging with connections. The guide emphasizes the importance of presenting oneself effectively to be found as an expert in the community.

1. Get ready to
earn your
wings!
You’re about to
fly high on
Linkedin

2. I’m Sam.
I run a company called Runway
Digital that helps professionals
STANDOUT and FLY HIGH online.
We’ve taught 800+ people
internationally since 2006.
My background is in tech, strategy &
project management at Deloitte,
KPMG, Telstra, ANZ, and Levis.
Photo credit: Herald Sun
Sam Bell

3. Today
Set your intentions for your Linkedin
Polish your profile
Great examples
Todo list

4. Intentions
Who will be reading your Linkedin
profile & who do you wish to attract?
(for you and for Pittwater)
(2 mins… GO!)

5. Intentions
Why are you using Linkedin? (2 mins… GO!)
? to stand out in the community or industry as an expert
? attract relevant partners
? engage stakeholders / customers
? be found by people looking for
your expertise

6. What do you want people to feel when they see your
profile?

7. Progress from last week
Profile
Photo
Job title
Liked the Pittwater Page
https://www.linkedin.com/company/pittwater-council
Connected with colleagues

11. Add your tagline

12. Add your last 2-4 roles - the
title, organisation and dates

13. Add your Education & Honors & Awards

14. Who do you
enjoy learning
from?
Add
influencers to
complement
your
experience

16. Add
companies to
follow that
expand your
profile &
showcase your
interests

18. Your
endorsements
appear like this
to your
connections

19. Check they
represent you -
if not, update

21. Your Summary: work focus, current role & experience

23. Add a
catchy
Summary:
your work
focus,
current role
&
experience
If you’re
unsure, add
2 sentences
about your
role

24. Add search words at the end of your summary

25. You’ve lifted off the Runway, High Flier! Well done!
Headline - catchy, searchable - relevant words for who you wish to attract
Experience
Education
Honors and Awards
Influencers & Companies
Endorsements
Summary

26. Questions?

27. Further tweaks…
Give someone a recommendation
Follow interesting groups
Connect with a few more colleagues
Bonus extras…

30. https://www.linkedin.com/recs/received

32. Add 2-5 groups

33. Connect with people in your colleagues, industry
peers, community stakeholders, suppliers, partners,...

34. Standout

35. Receive only emails that are important
Refer Pittwater Linkedin
eBook
Highly recommended!

36. Attract relevant people
Engage with your connections - likes, comments
Search + connect with relevant people
Use clever tech - e.g.
• Rapportive (especially after events)
• Upload emails
Post interesting content

37. SPELL CHECK
Please!

38. Questions?

39. Cull &
prioritise
your action
list!

40. Remember!
1. Keep liking and sharing
Pittwater posts!!
https://www.linkedin.com/
company/pittwater-council

41. Congratulations
on earning
your Online
wings!
Standout on
Linkedin!

42. 1. Finish polishing your profile
using the Pittwater Guide
RunwayDigital.com/Pittwater
> > Link at end > > more tips
& link to sign up (keep up to date)

43. RunwayDigital.com/Pittwater