This course was designed for Pittwater Council's staff to polish their Linkedin profiles and learn how Linkedin can be used to their advantage.
The Pittwater Linkedin eBook will be provided to extend learning after this Course.
2. I’m Sam.
I run a company called Runway
Digital that helps professionals
STANDOUT and FLY HIGH online.
We’ve taught 800+ people
internationally since 2006.
My background is in tech, strategy &
project management at Deloitte,
KPMG, Telstra, ANZ, and Levis.
Photo credit: Herald Sun
Sam Bell
4. Intentions
Who will be reading your Linkedin
profile & who do you wish to attract?
(for you and for Pittwater)
(2 mins… GO!)
5. Intentions
Why are you using Linkedin? (2 mins… GO!)
? to stand out in the community or industry as an expert
? attract relevant partners
? engage stakeholders / customers
? be found by people looking for
your expertise
6. What do you want people to feel when they see your
profile?
7. Progress from last week
Profile
Photo
Job title
Liked the Pittwater Page
https://www.linkedin.com/company/pittwater-council
Connected with colleagues
25. You’ve lifted off the Runway, High Flier! Well done!
Headline - catchy, searchable - relevant words for who you wish to attract
Experience
Education
Honors and Awards
Influencers & Companies
Endorsements
Summary
35. Receive only emails that are important
Refer Pittwater Linkedin
eBook
Highly recommended!
36. Attract relevant people
Engage with your connections - likes, comments
Search + connect with relevant people
Use clever tech - e.g.
• Rapportive (especially after events)
• Upload emails
Post interesting content
42. 1. Finish polishing your profile
using the Pittwater Guide
RunwayDigital.com/Pittwater
> > Link at end > > more tips
& link to sign up (keep up to date)