SlideShare a Scribd company logo
Digital Business
1. Macro statistics
2. Trends, risks and
opportunities & the “Internet
of Things”
3. Privacy and ethics
4. Digital integration in
organisations
5. YOU online!
Declaring my
intention.
To increase your
digital business
awareness &
encourage research
& use.
(Great images help)
Relax! This presentation is online
There’s now over 7 Billion of us.
That’s a lot of coffee.
3 Billion
internet
users
4.2 Billion are yet to have internet access
Digital Business Introduction & Learning Thought Starters
36% of the world’s population is online in India and China
Largest users ~ 25-34yo.
Closely followed by 18-24yo, 35-54yo
65yo+ on the increase
On any
salary,
they’re
likely to
be on
Facebook
Each day ~
4 - 5 hours
desktop
3 hours mobile
increased quality expected ~
high quality images, use of progressive tech
Digital Business Introduction & Learning Thought Starters
Customer service through new
channels is expected
(doesn’t have to be 24x7 if communicated well)
Workforce changes
Global market, cheap tech means greater ease for new market entrants
Micro sourcing creates pressure for individuals to become more strategic.
“3D Modelling is rapidly growing in the Philippines with an ever increasing
number of highly talented 3D artists”
“War for Talent” to
Remote Workers
TED Talk http://bit.ly/1arPTtj
Imagine the massive potential
of 3D Printing and printing
what we need/want
Digital Business Introduction & Learning Thought Starters
We’ve only just started
75 billion connected
devices by 2020
25+ Billion
embedded &
intelligence
systems by
2020
50 Trillion GBs
of Data by
2020
Digital Business Introduction & Learning Thought Starters
Digital Business Introduction & Learning Thought Starters
Digital Business Introduction & Learning Thought Starters
Digital Business Introduction & Learning Thought Starters
Digital Business Introduction & Learning Thought Starters
With ease of tech comes ethical questions
We’re all learning how to integrate the internet in life.
Digital Business Introduction & Learning Thought Starters
Digital Business Introduction & Learning Thought Starters
Convenience / Privacy
CEOs are recognising the value of digital business transformation
Digital business returns
Reduced costs
Improved quality
Increased
revenue
Improved service
Avoid PR issuesFaster ideas, more of them
People retention Talent attraction
Collaborative cultures meet faster needs.
“Hey Crowd, what are your ideas for our organisation?”
Digital Business Introduction & Learning Thought Starters
Employee expertise & trust.
Employees profiled (& trusted).
Digitally aware
& trusted staff
can pioneer
world ideas
lead their
organisation
to understand.
Organisation charts change
Ref: @armano again 
It’s about you.
“…within 15 years CEOs will
need to know the
ins and outs of
new media,
social network technologies
and social communities
before they get the job.”
“CEOs should write their own
blogs …C-level executives …
blog four to eight times per
year”
Forrester Research Chief Executive Officer,
April, 2010
Aquent ~
Hong Kong Office role: 9
meaningful candidates
Efficiency: 1 tweet =
minutes vs hours of
searching
Cost saving: $20k on
potential advertisement
Training & Development:
1 year
Observe Start to
share
So Much
Value
“Take it seriously. Invest the time.
It can be used trivially (and then
so can a telephone)
It can be incredibly powerful,
incredibly influential.
Traditional media will become
less of a focus. Online Word of
Mouth increasingly important
The tip for CEO's is get to
understand it yourself.
Use it yourself.”
Visit the Savage Truth at:
http://gregsavage.com.au/
Tips: LinkedIn Profile
Start ~
Professional photo
Catchy headline
Add your relevant experience
Connect with your network
Notifications settings - receive emails
for important messages
Next steps ~
Regular interesting content
Engage with your connections -
recommendations, comments,
Follow interesting groups
Search + connect with relevant people
Tips: Social MediaIf you don’t yet know about online
media, get involved.
Theory is very different to taking time
to blog / tweet / use Facebook /
YouTube. Personal use is different to
business too.
Learn what works, what’s appropriate.
Ask for tips from others. Share what
you learn.
Involve people in your area who
have used online media a lot.
Encourage others to use.
Keep on track.
Clear intentions.
Clever metrics.
Experiment & tweak.
Allow the things that matter to reach you.
Turn off the rest.
RunwayDigital.com

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