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The Business Case
Hiring a qualified person with a disability brings greater benefits beyond just filling an open job.
There’s a solid business case, too.




return on investment
Businesses that employ people with disabilities turn social issues into business opportunities. These opportunities translate
into lower costs, higher revenues and increased profits.

 INCREASE REVENUES                                 REDUCE COSTS                                  ENHANCE SHAREHOLDER VALUE
     •	 Access new markets.                            •	 Reduce hiring and training costs.          •	 Capitalize on opportunities to
     •	 Improve productivity through                   •	 Increase retention.                           meet business goals
        innovative and effective ways of               •	 Reduce costs associated with
        doing business.                                   conflict and litigation.




marketing
Customers with disabilities and their families, friends and associates represent a trillion dollar market segment. They, like other
market segments, purchase products and services from companies that best meet their needs. A large number of Americans
also say they prefer to patronize businesses that hire people with disabilities. Increase your opportunity to gain a lasting
customer base.

 CAPITALIZE ON NEW MARKET OPPORTUNITIES                                    DEVELOP NEW PRODUCTS AND SERVICES
     •	 Mirror the market to attract a wider customer base.                  •	 Respond to marketplace needs.
     •	 Increase your market share.                                          •	 Lead your market.
                                                                             •	 Increase profitability.




innovation
Innovation is key to your business’ success. Employees with disabilities bring unique experiences and understanding that
transform a workplace and enhance products and services. As part of your team, employees with disabilities help build your
business and can lead your company into the future.

 WORKPLACE INNOVATION                              PRODUCT & SERVICE INNOVATION                  DEFINE THE FUTURE
     •	 Create more efficient and                      •	 Stimulate new product and                  •	 Foster the development of
        effective business processes.                     service development through                   next-generation products and
     •	 Develop and implement                             disability-inclusive diverse teams.           services.
        management strategies to                       •	 Customize products and
        attract and retain qualified talent.              services to increase profitability.
     •	 Use technology in new ways to
        increase productivity.

Source: U.S. Department of Labor, Office of Disability Employment Policy

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The Business Case for Hiring People with Disabilities

  • 1. The Business Case Hiring a qualified person with a disability brings greater benefits beyond just filling an open job. There’s a solid business case, too. return on investment Businesses that employ people with disabilities turn social issues into business opportunities. These opportunities translate into lower costs, higher revenues and increased profits. INCREASE REVENUES REDUCE COSTS ENHANCE SHAREHOLDER VALUE • Access new markets. • Reduce hiring and training costs. • Capitalize on opportunities to • Improve productivity through • Increase retention. meet business goals innovative and effective ways of • Reduce costs associated with doing business. conflict and litigation. marketing Customers with disabilities and their families, friends and associates represent a trillion dollar market segment. They, like other market segments, purchase products and services from companies that best meet their needs. A large number of Americans also say they prefer to patronize businesses that hire people with disabilities. Increase your opportunity to gain a lasting customer base. CAPITALIZE ON NEW MARKET OPPORTUNITIES DEVELOP NEW PRODUCTS AND SERVICES • Mirror the market to attract a wider customer base. • Respond to marketplace needs. • Increase your market share. • Lead your market. • Increase profitability. innovation Innovation is key to your business’ success. Employees with disabilities bring unique experiences and understanding that transform a workplace and enhance products and services. As part of your team, employees with disabilities help build your business and can lead your company into the future. WORKPLACE INNOVATION PRODUCT & SERVICE INNOVATION DEFINE THE FUTURE • Create more efficient and • Stimulate new product and • Foster the development of effective business processes. service development through next-generation products and • Develop and implement disability-inclusive diverse teams. services. management strategies to • Customize products and attract and retain qualified talent. services to increase profitability. • Use technology in new ways to increase productivity. Source: U.S. Department of Labor, Office of Disability Employment Policy