Introduction to business model canvas How to use it on real life

1. Business Model Canvas

2. Company

3. an institutional unit
driven by a project strategy
Rules by policies and action plans
which aims to produce and supply
goods or services
to a set of customers or users.

4. the company is organized
calls, mobilizes and consumes resources
(material, human, financial, and informational immaterial)
the company operates within a specific context
a more or less competitive environment
by a state of the art, a specific socio-cultural and regulatory
framework
the company can create a goal to reach a certain level of
profitability, more or less.

5. A company :
Ressources
technologies, knowledge
Human
Stocks and brands
A strategy
Challenges
Competitors
Clients
Market
Finance = reality check

6. Business Model : Designing the company profile
A company = one or several business models
Business Plan : Execution

7. Customer Segments
Value Propositions
Channels
Customer Segments
Customer Relationships
Key Activities
Revenue Streams
Key Resources
Key Partnerships
Cost Structure