Giordano is a Hong Kong-based retail company founded in 1981 that sells apparel. It has over 11,000 employees and annual revenue of $4.95 billion. While maintaining its competitive edge, Giordano aims to provide customers with good value, service, and shopping experiences. Going forward, Giordano plans to expand its target markets, innovate new products, and maintain its low-cost positioning through effective strategies to address competition threats and changing customer demands.