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Video content marketing 2014 
In this file, we share with you all information that related to video 
content marketing 2014 such as video marketing tips, video marketing 
tools, video marketing sites. 
If you need top free materials below, please visit: 
videomarketingaz.com 
· Top 21 tips for video marketing 
· Top 31 sites to upload your videos 
· Top free 7 tools for video marketing 
I. Video marketing content for you! 
If it were five years in the future, would you be reading this article or 
would you be watching it? As online video continues its inimitable rise, 
it's an interesting question to ponder. 
By 2017, video will account for 69% of all consumer internet traffic, 
according to Cisco. Video-on-demand traffic alone will have almost 
trebled. Leafing through a swathe of statistics on the subject, I'm hard 
pressed to find any indicator that doesn't suggest rapid growth. 
With online video quickly becoming a key means for people to satisfy 
their information and entertainment needs, small businesses that fail to 
include it in their internet marketing strategies will do so at their peril. 
Video marketing. Free pdf download examples Page 1
Video is the future of content marketing. That is, if it's not the here and 
now. Various studies show more than half of companies are already 
making use of the medium – a figure that's predicted to rise as more and 
more realise the possibilities. Nielsen claims 64% of marketers expect 
video to dominate their strategies in the near future. It's not difficult to 
see why. 
When it comes to potential reach, video is peerless. YouTube receives 
more than one billion unique visitors every month – that's more than any 
other channel, apart from Facebook. One in three Britons view at least 
one online video a week – that's a weekly audience of more than 20 
million people in the UK alone. Video can give you access to all this. 
Video done well can give you a slice of it. What other form of content 
can do the same? 
The success stories of videos that have gone viral are legend. A recent 
campaign from Volkswagen, for example, saw a trio of its videos 
viewed a combined 155 million times. If such numbers seem out of 
reach for companies without 12-figure revenue streams, they at least 
demonstrate video's inherent shareability. Engage viewers and they will 
share the video with others. They will spend longer on your website and 
more time interacting with your brand. For any social media campaign, 
any SEO exercise, video is without doubt one of the best tools in the kit. 
It is naturally engaging and, in an age of information overload, it's vital 
for small businesses to offer content that is easy to digest; if not, 
consumers will simply move on. Video does this very well. If a picture 
paints 1,000 words then one minute of video is worth 1.8 million, so say 
Forrester's researchers. Little wonder then that Axonn Research found 
Video marketing. Free pdf download examples Page 2
seven in 10 people view brands in a more positive light after watching 
interesting video content from them. 
But is video really possible for small businesses? Absolutely. Production 
costs have fallen significantly in recent years and you no longer need to 
be a technical whiz to work out how to use it. Apps such as Twitter's 
Vine, with its six-second maximum clip length, have dramatically 
increased the opportunity for businesses on a limited budget to get stuck 
in. Nevertheless, if you're to realise a decent return on your investment, 
you will need to bear the following in mind. 
Always consider the audience you are trying to reach and ensure the 
video is relevant to them. If it's not the most appropriate means of 
getting your message across, you are probably wasting your time. 
Do not neglect social media and be sure to promote across multiple 
channels. If you want to fully realise video's potential, you must make it 
easy for users to find and share it. Don't neglect mobile either. Ooyala 
has claimed a tenth of all video plays happen on mobiles and tablets, and 
it's an increasingly important segment, with mobile phones holding 41% 
more share of video consumption at the end of June 2013 than at the 
start of that year. 
Finally, be creative, not only with the videos themselves but in the 
campaign strategy you build around them. As my head of marketing 
likes to say, creativity wins over the cost of production every time. Get 
that bit right and video won't just be the future of content marketing, it'll 
be the future of content marketing for you. 
Read more... 
Video marketing. Free pdf download examples Page 3
Bring the noise: the best marketing and PR for business growth 
Live Q&A: Getting online marketing right 
How to write a successful blog that also promotes your business 
Chris Trimble is director of content at content marketing agency Axonn 
Media 
- This piece was originally published in January 2014 
II. Video marketing tips 
#1: Take advantage of video’s 
branding opportunities 
For branding purposes, have your 
company logo displayed 
prominently somewhere on the 
screen. You can do this at all 
times, or during key times in your 
video. 
In the image below, notice how the company logo is displayed in the 
upper-left corner. You can display your logo throughout your video or 
only at key times. 
#2: Include your URL in your video 
When you edit your video, take advantage of the different editing 
features. One easy feature is to add a text box to your video. This is 
Video marketing. Free pdf download examples Page 4
where you can display your website address and it’s a great way to get 
exposure. 
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she 
used a text box in her video to display key information, including her 
website URL at the end of her video. Smart move! 
#3: Make your title count 
Just like a headline to a blog post, video titles can pull powerful traffic. 
There are two main reasons why the title is so important. One, a great 
title can instantly grab a viewer’s attention. 
Two, when you use the appropriate keywords in your title, you are more 
likely to show up on search engines when people are searching for your 
topic. And remember Google owns YouTube, so there’s a story 
connection between video and searching. 
#4: Provide excellent content 
Take some time to think about your ideal viewer. What do you know 
that they’ll find valuable? What can you teach them? “How-to” videos 
are extremely successful because not only do they offer great value to 
your viewer, but also you’re able to showcase your knowledge and skill, 
thus positioning yourself as an expert. This is key as you continue to 
grow your brand 
#5: Always provide an HTML link 
When you post on YouTube, you have the option to write a short 
description of your video. Always start with the link you want to drive 
your viewers to so you don’t miss this key opportunity. 
Video marketing. Free pdf download examples Page 5
Here’s a snapshot of the description boxes from one of my YouTube 
videos. Notice the placement of my website URL (it’s the first thing 
you want to put in the box!) and the keywords I used in my title as well 
as the description. 
#6: Go beyond YouTube 
Most people post their videos on YouTube. In addition to this, make 
sure to always embed your video on your own website. This will 
increase the amount of time people spend on your website and help grow 
a captive audience. 
Also, Google’s algorithms consider how many times a video is viewed, 
and embedded video views you receive get added to the ‘views’ tally on 
YouTube. This is important for showing up in Google search results! 
Video marketing. Free pdf download examples Page 6
Here’s a snapshot of the description boxes from one of my YouTube 
videos. Notice the placement of my website URL (it’s the first thing 
you want to put in the box!) and the keywords I used in my title as well 
as the description. 
#6: Go beyond YouTube 
Most people post their videos on YouTube. In addition to this, make 
sure to always embed your video on your own website. This will 
increase the amount of time people spend on your website and help grow 
a captive audience. 
Also, Google’s algorithms consider how many times a video is viewed, 
and embedded video views you receive get added to the ‘views’ tally on 
YouTube. This is important for showing up in Google search results! 
Video marketing. Free pdf download examples Page 6

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Video content marketing 2014

  • 1. Video content marketing 2014 In this file, we share with you all information that related to video content marketing 2014 such as video marketing tips, video marketing tools, video marketing sites. If you need top free materials below, please visit: videomarketingaz.com · Top 21 tips for video marketing · Top 31 sites to upload your videos · Top free 7 tools for video marketing I. Video marketing content for you! If it were five years in the future, would you be reading this article or would you be watching it? As online video continues its inimitable rise, it's an interesting question to ponder. By 2017, video will account for 69% of all consumer internet traffic, according to Cisco. Video-on-demand traffic alone will have almost trebled. Leafing through a swathe of statistics on the subject, I'm hard pressed to find any indicator that doesn't suggest rapid growth. With online video quickly becoming a key means for people to satisfy their information and entertainment needs, small businesses that fail to include it in their internet marketing strategies will do so at their peril. Video marketing. Free pdf download examples Page 1
  • 2. Video is the future of content marketing. That is, if it's not the here and now. Various studies show more than half of companies are already making use of the medium – a figure that's predicted to rise as more and more realise the possibilities. Nielsen claims 64% of marketers expect video to dominate their strategies in the near future. It's not difficult to see why. When it comes to potential reach, video is peerless. YouTube receives more than one billion unique visitors every month – that's more than any other channel, apart from Facebook. One in three Britons view at least one online video a week – that's a weekly audience of more than 20 million people in the UK alone. Video can give you access to all this. Video done well can give you a slice of it. What other form of content can do the same? The success stories of videos that have gone viral are legend. A recent campaign from Volkswagen, for example, saw a trio of its videos viewed a combined 155 million times. If such numbers seem out of reach for companies without 12-figure revenue streams, they at least demonstrate video's inherent shareability. Engage viewers and they will share the video with others. They will spend longer on your website and more time interacting with your brand. For any social media campaign, any SEO exercise, video is without doubt one of the best tools in the kit. It is naturally engaging and, in an age of information overload, it's vital for small businesses to offer content that is easy to digest; if not, consumers will simply move on. Video does this very well. If a picture paints 1,000 words then one minute of video is worth 1.8 million, so say Forrester's researchers. Little wonder then that Axonn Research found Video marketing. Free pdf download examples Page 2
  • 3. seven in 10 people view brands in a more positive light after watching interesting video content from them. But is video really possible for small businesses? Absolutely. Production costs have fallen significantly in recent years and you no longer need to be a technical whiz to work out how to use it. Apps such as Twitter's Vine, with its six-second maximum clip length, have dramatically increased the opportunity for businesses on a limited budget to get stuck in. Nevertheless, if you're to realise a decent return on your investment, you will need to bear the following in mind. Always consider the audience you are trying to reach and ensure the video is relevant to them. If it's not the most appropriate means of getting your message across, you are probably wasting your time. Do not neglect social media and be sure to promote across multiple channels. If you want to fully realise video's potential, you must make it easy for users to find and share it. Don't neglect mobile either. Ooyala has claimed a tenth of all video plays happen on mobiles and tablets, and it's an increasingly important segment, with mobile phones holding 41% more share of video consumption at the end of June 2013 than at the start of that year. Finally, be creative, not only with the videos themselves but in the campaign strategy you build around them. As my head of marketing likes to say, creativity wins over the cost of production every time. Get that bit right and video won't just be the future of content marketing, it'll be the future of content marketing for you. Read more... Video marketing. Free pdf download examples Page 3
  • 4. Bring the noise: the best marketing and PR for business growth Live Q&A: Getting online marketing right How to write a successful blog that also promotes your business Chris Trimble is director of content at content marketing agency Axonn Media - This piece was originally published in January 2014 II. Video marketing tips #1: Take advantage of video’s branding opportunities For branding purposes, have your company logo displayed prominently somewhere on the screen. You can do this at all times, or during key times in your video. In the image below, notice how the company logo is displayed in the upper-left corner. You can display your logo throughout your video or only at key times. #2: Include your URL in your video When you edit your video, take advantage of the different editing features. One easy feature is to add a text box to your video. This is Video marketing. Free pdf download examples Page 4
  • 5. where you can display your website address and it’s a great way to get exposure. Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she used a text box in her video to display key information, including her website URL at the end of her video. Smart move! #3: Make your title count Just like a headline to a blog post, video titles can pull powerful traffic. There are two main reasons why the title is so important. One, a great title can instantly grab a viewer’s attention. Two, when you use the appropriate keywords in your title, you are more likely to show up on search engines when people are searching for your topic. And remember Google owns YouTube, so there’s a story connection between video and searching. #4: Provide excellent content Take some time to think about your ideal viewer. What do you know that they’ll find valuable? What can you teach them? “How-to” videos are extremely successful because not only do they offer great value to your viewer, but also you’re able to showcase your knowledge and skill, thus positioning yourself as an expert. This is key as you continue to grow your brand #5: Always provide an HTML link When you post on YouTube, you have the option to write a short description of your video. Always start with the link you want to drive your viewers to so you don’t miss this key opportunity. Video marketing. Free pdf download examples Page 5
  • 6. Here’s a snapshot of the description boxes from one of my YouTube videos. Notice the placement of my website URL (it’s the first thing you want to put in the box!) and the keywords I used in my title as well as the description. #6: Go beyond YouTube Most people post their videos on YouTube. In addition to this, make sure to always embed your video on your own website. This will increase the amount of time people spend on your website and help grow a captive audience. Also, Google’s algorithms consider how many times a video is viewed, and embedded video views you receive get added to the ‘views’ tally on YouTube. This is important for showing up in Google search results! Video marketing. Free pdf download examples Page 6
  • 7. Here’s a snapshot of the description boxes from one of my YouTube videos. Notice the placement of my website URL (it’s the first thing you want to put in the box!) and the keywords I used in my title as well as the description. #6: Go beyond YouTube Most people post their videos on YouTube. In addition to this, make sure to always embed your video on your own website. This will increase the amount of time people spend on your website and help grow a captive audience. Also, Google’s algorithms consider how many times a video is viewed, and embedded video views you receive get added to the ‘views’ tally on YouTube. This is important for showing up in Google search results! Video marketing. Free pdf download examples Page 6