Distilled’s Phil Nottingham explains how you can effectively and cheaply integrate video into your content strategy - covering the creative and technical aspects of link building with video
Video is now commonplace, and expected on the web. There are multiple ways to utilize video for your business. Find out the benefits, and get some do's and don'ts.
Incorporating Video into your Link Building StrategyPhil Nottingham
Distilled's Phil Nottingham explains how you can do to effectively and cheaply integrate video into your content strategy - covering the creative and technical aspects of link building with video content.
Video is now commonplace, and expected on the web. There are multiple ways to utilize video for your business. Find out the benefits, and get some do's and don'ts.
Incorporating Video into your Link Building StrategyPhil Nottingham
Distilled's Phil Nottingham explains how you can do to effectively and cheaply integrate video into your content strategy - covering the creative and technical aspects of link building with video content.
Phil Nottingham at #WistiaFest - From Video Content to Video Strategy Distilled
Phil Nottingham's slides from WistiaFest 2014 (minus embedded videos). Phil sets out a framework for a goal driven approach to video marketing, where hyper targeted content rules the roost.
Phil Nottingham - Video for SEO, CRO, Social and Beyond!Marketing Festival
Video is becoming an increasingly important part of many companies' marketing funnel, but knowing what to create and how to optimise it is incredibly difficult. Phil will be running through 3 types of videos all brands, big and small, should be creating; and providing tactical tips to ensure every video provides ROI in a matter of weeks rather than months. He'll cover social video optimisation, CRO with video, what video SEO looks like in 2016 and how you can measure the effectiveness of video in a meaningful way.
The Making Video Work newsletter features recent productions Gordon O'Neill plus ten of the worst mistakes you can do on YouTube and some sage advice, Don't make a video.
Using Video to Transform Your Business and Improve ROIThe Story Lab
Learn how to use video content to help educate, engage and convert your audience into loyal customers.
Video marketing is fast becoming one of the most effective and engaging marketing channels and this presentation gives you the know-how to start a video marketing campaign today!
(The presentation has been modified with video examples removed from the original presentation.)
These are David Caron's slides from the 11/15 Atlanta HubSpot User's Group meetup. Learn how to leverage the combined power of HubSpot Wistia and use video to improve your inbound marketing.
Join Steven Lloyd-Barlow, Co-Founder, Director, Technology Influencer and Speaker, for a session on do-it-yourself video content for social media. With video content leading the charge in digital marketing globally, now is the time to get onboard, and take your content to the next level. Leave the session knowing exactly how to justify and pitch it to your business leaders, how to create it yourself quickly and easily, and know exactly what to do with it once you’re done. This is a session that will change how you produce your current marketing, and is not to be missed.
3 Takeaways
1) Knowing the facts and figures that justify video content as part of a well-formed marketing strategy
2) The tools and tricks to producing this video yourself
3) All the details you need to know to use your video content on the right channels, in the right way, to connect with the right people
Session Goals
This session aims to provide delegates the tools and knowledge to start a successful video strategy immediately. Regardless of the level that the delegates are starting at, whether a newbie to video or already using it regularly in their content marketing, this session will be one of the key value take homes of the day. The session is visual, engaging, and uses a Pseduo-brand example to really show delegates exactly what to do and how to create tv-quality advertising on a shoestring.
Inside eCommerce - MicksGarage -Content is king - Rob KingJohn Walsh
Creating an effective content strategy for Micksgarage.com, dealing with video, social media, email marketing. from Rob King - content manager Micksgage.com, presented at inside ecommerce 15th April 2014. www.insideecommerce.ie
SearchLove London 2019 - Will Critchlow - Misunderstood Concepts at the Heart...Distilled
The basics of SEO are technical accessibility, relevance, quality, and authority. Or: can it be crawled, does it meet a keyword need, and is it trustworthy? In each of these areas, we need to build on solid foundational understanding, and find the areas where advanced understanding will give us an edge. Will’s recent research has shown common gaps in understanding, and highlighted interesting advanced topics. In this wide-ranging session, he guarantees you’ll learn something, and you’ll come away with training guidelines for the basics.
SearchLove London 2019 - Stacey MacNaught - Actioning Search Intent: What to ...Distilled
Search Intent analysis can give us a ton of really insightful data. But what do we do with it all? In this session, Stacey talks us through using data acquired through Search Intent to create revenue and traffic driving assets on your website. She'll share practical examples of using this data to win back previously lost rankings and generate more ££ through organic search.
Phil Nottingham at #WistiaFest - From Video Content to Video Strategy Distilled
Phil Nottingham's slides from WistiaFest 2014 (minus embedded videos). Phil sets out a framework for a goal driven approach to video marketing, where hyper targeted content rules the roost.
Phil Nottingham - Video for SEO, CRO, Social and Beyond!Marketing Festival
Video is becoming an increasingly important part of many companies' marketing funnel, but knowing what to create and how to optimise it is incredibly difficult. Phil will be running through 3 types of videos all brands, big and small, should be creating; and providing tactical tips to ensure every video provides ROI in a matter of weeks rather than months. He'll cover social video optimisation, CRO with video, what video SEO looks like in 2016 and how you can measure the effectiveness of video in a meaningful way.
The Making Video Work newsletter features recent productions Gordon O'Neill plus ten of the worst mistakes you can do on YouTube and some sage advice, Don't make a video.
Using Video to Transform Your Business and Improve ROIThe Story Lab
Learn how to use video content to help educate, engage and convert your audience into loyal customers.
Video marketing is fast becoming one of the most effective and engaging marketing channels and this presentation gives you the know-how to start a video marketing campaign today!
(The presentation has been modified with video examples removed from the original presentation.)
These are David Caron's slides from the 11/15 Atlanta HubSpot User's Group meetup. Learn how to leverage the combined power of HubSpot Wistia and use video to improve your inbound marketing.
Join Steven Lloyd-Barlow, Co-Founder, Director, Technology Influencer and Speaker, for a session on do-it-yourself video content for social media. With video content leading the charge in digital marketing globally, now is the time to get onboard, and take your content to the next level. Leave the session knowing exactly how to justify and pitch it to your business leaders, how to create it yourself quickly and easily, and know exactly what to do with it once you’re done. This is a session that will change how you produce your current marketing, and is not to be missed.
3 Takeaways
1) Knowing the facts and figures that justify video content as part of a well-formed marketing strategy
2) The tools and tricks to producing this video yourself
3) All the details you need to know to use your video content on the right channels, in the right way, to connect with the right people
Session Goals
This session aims to provide delegates the tools and knowledge to start a successful video strategy immediately. Regardless of the level that the delegates are starting at, whether a newbie to video or already using it regularly in their content marketing, this session will be one of the key value take homes of the day. The session is visual, engaging, and uses a Pseduo-brand example to really show delegates exactly what to do and how to create tv-quality advertising on a shoestring.
Inside eCommerce - MicksGarage -Content is king - Rob KingJohn Walsh
Creating an effective content strategy for Micksgarage.com, dealing with video, social media, email marketing. from Rob King - content manager Micksgage.com, presented at inside ecommerce 15th April 2014. www.insideecommerce.ie
SearchLove London 2019 - Will Critchlow - Misunderstood Concepts at the Heart...Distilled
The basics of SEO are technical accessibility, relevance, quality, and authority. Or: can it be crawled, does it meet a keyword need, and is it trustworthy? In each of these areas, we need to build on solid foundational understanding, and find the areas where advanced understanding will give us an edge. Will’s recent research has shown common gaps in understanding, and highlighted interesting advanced topics. In this wide-ranging session, he guarantees you’ll learn something, and you’ll come away with training guidelines for the basics.
SearchLove London 2019 - Stacey MacNaught - Actioning Search Intent: What to ...Distilled
Search Intent analysis can give us a ton of really insightful data. But what do we do with it all? In this session, Stacey talks us through using data acquired through Search Intent to create revenue and traffic driving assets on your website. She'll share practical examples of using this data to win back previously lost rankings and generate more ££ through organic search.
International SEO is difficult at the best of times. Maintaining and, hopefully, growing organic search traffic through phased re-architecture and migration of multinational and multilingual organizations is even more complex. Together we’ll look at specific challenges and opportunities from recent complex project examples.
SearchLove London 2019 - Dr. Pete Meyers - Scaling Keyword Research: More Isn...Distilled
Traditional keyword research has been a numbers game, but as SEO evolves, more is no longer better. SEO in 2020 will require deep keyword insight, including understanding brand influence, search intent, synonyms, and content. Findings from enterprise case studies suggest better ways to approach keyword research at scale.
SearchLoveLondon 2019 - Faisal Anderson - Spying on Google: Using Log File An...Distilled
Log File Analysis is rarely touched on by the average SEO... but you're missing out on data that is pure gold. Imagine not "guesstimating" how Googlebot and other crawlers behave on a website with traditional crawling tools and actually knowing how Google is crawling a client's site? Imagine not having to play by the 1000 row limit in search console (without delving into the coding or the API) and having limitless data? All of this and more can be done with Log File Analysis.
Learn how to actually get log files from clients (without making their brain hurt from excessive SEO jargon) and handle different Log File Types & how to diagnose any crawling issue by analysing crawling rates by sub-folder or by crawl depth, seeing behaviours on low value add URLs, reviewing how Googlebot behaves based on page speed and much, much more!
This talk is for any level of SEO, and starts from the absolute basics to more advanced checks that can be performed quickly to bring massive value to clients and reveal big wins for any website.
SearchLove London 2019 - Rory Truesdale - Using the SERPs to Know Your AudienceDistilled
It’s easy to get swept away by monthly search volume and to forget that behind every search there is a person with a specific motivation and set of needs to fulfil. This talk will look at how you can use Google’s algorithmic rewriting of the SERPs to help you identify those motivations so you can effectively optimise for intent and query context to improve the ranking performance of your landing pages. This talk will also help you understand how you can use this information to create more tailored online experiences for your prospective customers and how the same workflows can be applied for more general business intelligence insights.
SearchLove London 2019 - Rand Fishkin - The Search Landscape in 2019Distilled
In this broad look at search trends and searcher data, Rand will explore the key changes affecting search marketers and those seeking to earn influence through Google. From zero-click searches, to tough choices on structured data, to the new ways Google is using information consensus and weighting particular types of authority, this presentation will make every marketer a more strategic thinker about search.
SearchLove London 2019 - Jes Scholtz - Giving Robots an All Access PassDistilled
Optimising crawl budget and encouraging search engine indexation are concepts most SEOs are familiar with. But the devil is in the details. Especially as best practices have altered in recent years and will do so again with the introduction of indexing APIs by both Google and Bing. Should you control crawlers with robots directives? Or XML sitemaps? Or submit via the APIs? Or just let Google figure it out? In this session, Jes will delve into the optimal way to get your content into search engines fast.
SearchLove London 2019 - Heather Physioc - Building a Discoverability PowerhouseDistilled
Search is a channel that can’t live in a silo. In order to be its most effective, search teams have to collaborate successfully across paid, organic, content and more. Get tips for integrating and collaborating from the hard knocks and learnings of merging an organic, paid and performance content team into one Discoverability group. Find out how we went from three teams of individual experts to one integrated Discoverability powerhouse, and learn from our mistakes and wins as you apply the principles in your own company.
SearchLove London 2019 - Andi Jarvis - The Science of PersuasionDistilled
Scientists have been studying how the brain works to try and unlock its secrets for hundreds of years. Since the emergence of marketing in the 1950s, many people have focused on how the brain affects our buying behaviour. In this presentation, Andi will breakdown the research and give you some tips that can improve your conversion rates.
SearchLove London 2019 - Luke Carthy - Finding Powerful CRO and UX Opportunit...Distilled
An SEO crawler is a staple tool in any SEO pro's toolkit, but have you ever considered using such a tool to seek out powerful CRO opportunities? Luke is an out and out ecommerce expert who'll be sharing tips and takeaways on how to leverage custom extraction with an SEO crawler to improve ecommerce conversion rates and enhance UX.
SearchLove London 2019 - Greg Gifford - Doc Brown's Plutonium-powered Local S...Distilled
With the assistance of Doc Brown, Greg's back from the future with a detailed playbook for Local SEO in 2020. If you're working with a business with a physical location or that serves customers in a particular geographic area, this presentation will outline exactly what you need to do if you want more visibility in local searches in 2020. Learn how Local SEO is different, how to write and optimize content, how to build local links, how to make a better first impression with Google My Business, and how to rock your customer reviews. You'll learn everything you need to know to help your business stand out from competitors and attract more customers in 2020.
SearchLove London 2019 - Sarah Gurbach - Using Qualitative Data to Make Human...Distilled
Sarah will be presenting a variety of ways that search marketers can acquire and analyze qualitative data to compliment ever-present quantitative data. These methods include customer interviews, on-site recordings, tools and polls and surveys. She'll be showing you how to process all this data and will provide real-life examples of how this has been used with previous clients.
SearchLove London 2019 - Marie Haynes - Practical Tips for Improving E-A-TDistilled
By now you have likely heard of Expertise, Authoritativeness and Trust and its importance in Google's algorithms. But how do we improve a site's E-A-T? This talk will give real life examples of sites that made changes to their E-A-T and saw traffic increases shortly afterwards. The goal is to send you away with a list of things you can accomplish to help improve in this area.
SearchLove Boston 2019 - Rand Fishkin - Building Influence in 2019Distilled
As web marketing undergoes its biggest shift in a decade, how we impact audiences needs to evolve. In this presentation, Rand shows how web marketers in content, search, social, and advertising (+ influencer marketing) can shift their strategic and tactical investments to align with what the big platforms offer, and how consumer behavior has changed, too.
SearchLove Boston 2019 - Courtney Cox Wakefield - Voice Search and Instant An...Distilled
The introduction of voice answers and featured snippets requires significant time investment for SEO teams that are already struggling to keep up with expanding scope. This session will help digital marketers scale their instant answer research and optimization to get quick results without stretching contributors too thin.The introduction of voice answers and featured snippets requires significant time investment for SEO teams that are already struggling to keep up with expanding scope. This session will help digital marketers scale their instant answer research and optimization to get quick results without stretching contributors too thin.
SearchLove Boston 2019 - Tom Anthony - Search in 2020: Technologies That Will...Distilled
Signed exchanges? ITP? SEO is a constantly updating discipline, and to succeed we have to understand the technologies the web is running on. The current pace of change is high and there are a wealth of changes that are going to impact how we do effective SEO. Signed Exchanges mean Google can serve pages from your domain from their servers. Intelligent Tracking Prevention means that your analytics are about to be transformed. Googlebot updates may increase the pressure to adopt new web technologies to compete. In this session Tom is going to outline some of the important changes, help you understand what they mean for your SEO efforts, and show you how you can prepare.
SearchLove Boston 2019 - Derek Gleason - Benchmarking Success for Client Site...Distilled
There's only one KPI that every client has: more. More traffic, more leads—more of whatever metric you're reporting. Ten percent growth? Why wasn't it fifteen? Six hundred shares? Why wasn't it 1,000?
If we can't set relative, valid benchmarks, we can't set expectations. Reporting becomes a Sisyphean task.
This leads to friction with our direct contact and—critically—weakens the ability of our data to translate throughout an organization.
SearchLove Boston 2019 - Kameron Jenkins - The Modern Search Writer’s ToolkitDistilled
A few minutes in your favorite keyword research tool, a few minutes reading top results in Google, and a few hours drafting... that post will perform, right? Not so fast. The landscape is more saturated and algorithms are more mature than ever before. We need to think bigger. In this talk, Kameron will share what tools are in her “full-stack writer” toolkit along with clear examples of what this looks like put into practice.
SearchLove Boston 2019 - Joy Hawkins - 10 Ways to Get Results with Local SEODistilled
In this session, Joy will be going through various case studies of real clients and highlighting what exactly she did to improve their Local SEO results and what the impact was.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
2. PHIL NOTTINGHAM
Phil Nottingham
SEO Analyst– Distilled
phil.nottingham@distilled.net
@philnottingham
Central School of Speech and Drama
Freelance Film & Theatre Practitioner
NDS
Distilled
3. PHIL NOTTINGHAM
We’d love to do video. The
problem is budget. We don’t have
the time, money or skills to do it
properly. It’s just not something
we’re able to do at the moment.
A Number of Clients.
9. PHIL NOTTINGHAM
How and when do people link to
video?
• Embed Content
• Rarely
• Only when it’s directly relevant and valuable
• Link to video files
• Specific and targeted content
• Creatively interesting
• General site links
• When there is a wealth of good content
Make no mistake, getting links to videos is tough. In and of itself – not a tactic.
10. PHIL NOTTINGHAM
People link to content with videos
http://www.seomoz.org/blog/what-makes-a-link-worthy-post-part-1
11. PHIL NOTTINGHAM
Having a video compared to just text will
almost triple the average number of
linking domains
Casey Henry, SEOmoz
15. PHIL NOTTINGHAM
Distilled Linkbait guide
3rd most linked to page on
Distilled.net (after the
homepage and blog )
826 linking root domains
http://www.distilled.net/linkbait-guide/
16. PHIL NOTTINGHAM
Dentsu London – Making Future
Magic
892 Links from
253 Root domains
Wired
Huffington post
Gizmodo
File on Vimeo.com
2108 from 704
domains
http://www.dentsulondon.com/blog/2010/09/14/light-painting/
17. PHIL NOTTINGHAM
The same is true across the board
http://www.homestarrunner.com/ 87,531 from 4275
http://www.zefrank.com/theshow/ 77,060 from 2445
http://www.collegehumor.com/ 758,000 from 9728
http://www.starwarsuncut.com/ 3,323 from 789
http://jibjab.com/ 53,732 from 2961
Video aggregation sites do particularly well
19. PHIL NOTTINGHAM
We should be doing video. Our
competitors are doing really
well with video and it’s something
that we need in order to compete.
Lets create some viral videos.
CEO of client X
21. PHIL NOTTINGHAM
Common Practice (this sucks)
Form Gap Analysis – “we need to do video”
Form Idea Development – “what can we do a video
about?”
Content Creation – “make video”
22. PHIL NOTTINGHAM
Good Practice
Content Gap Analysis – “we need more tutorial
content”
Form Idea Development – “what’s the best format for
that?”
Content Creation – “make tutorial video”
24. PHIL NOTTINGHAM
When is Video the Appropriate form?
Would this content lose something if
it were just text and image?
Use video, but know what to use it for.
25. PHIL NOTTINGHAM
Good – Will it Blend?
8364 Links
2230
Domains £1000
Filming & Studio
costs
Production £300
iPad £400
Blender £100
All In £1800
Can you imagine this content working as just text and images?
26. PHIL NOTTINGHAM
Shit – GAIQ videos (Sorry Google)
This content feels cumbersome and difficult to digest as a video
28. Text Video
1 second Perception Perception
5 seconds Appraisal of Meaning Emotional Response
Buy in Point
Evaluation of
10 seconds Appraisal of Meaning
Meaning
15 seconds Evaluation of
Emotional Response
Meaning
29. PHIL NOTTINGHAM
Why do I need to know this?
Good Content Shit Content
Integration of form elements Form elements are
towards specific goal mismatched or disintegrated
Audience Become Active Audience Remain Passive
You must actively engage an audience on both a perceptual and a conceptual
level
33. PHIL NOTTINGHAM
Content that won’t get links.
• Promotional Trailers
• Company Testimonials
• Salesy Content
Don’t try to sell your product and get links with the same content.
34. PHIL NOTTINGHAM
Types of Video Content
• Promotional Trailer
• Screencast tutorial
• Product Demonstration
• Informational Tip
• Aesthetic Imagery
• Interviews
• Creative viral focussed content
• Live event Recording
• Infographic
• Advert
37. PHIL NOTTINGHAM
Filming
• Always film in 1080p25 or 1080p30 PAL
• Film in a well lit environment
• High quality audio is more important than high
quality video
38. PHIL NOTTINGHAM
Editing
Doesn’t actually need to be flashy – keep it simple, but high quality
Best Editing Apps:
• Final Cut Pro – with Motion and Compressor (Mac only)
• Avid Media Studio (PC and Mac)
• Adobe Premier (PC and Mac)
• Adobe Aftereffects (PC and Mac)
39. PHIL NOTTINGHAM
Export settings for YouTube
Setting Value
Codec h.264
Frame Size 1920x1080
Key Frames Automatic
Pixel Aspect Square
Bit Rate Unrestricted
Audio ACC/MP3 at 256kbps
You can lower the bitrate if you want for YouTube, but it’s normally not necessary
40. PHIL NOTTINGHAM
Export Settings for Vimeo
Setting Value
Codec h.264
Frame Size 1280x 720
Key Frames Automatic
Pixel Aspect Square
Bit Rate 5000kbps
Audio ACC/MP3 at 320kbps
Always upload in HD for Vimeo, even if you have a free account
41. PHIL NOTTINGHAM
Export settings for self hosted
Setting Value
Codec h.264
Frame Size 1280x 720
Key Frames Automatic
Pixel Aspect Square
Bit Rate 2014kbps
Audio ACC/MP3 at 320kbps
If you’re self hosting, be wary of file size!
43. PHIL NOTTINGHAM
Hosting – For Blended Results &
Links
Third Party Self Hosted
To build links effectively, the content needs to be exclusive to your site.
44. PHIL NOTTINGHAM
Hosting – For Social Shares
Never seed promotional or non-creative content on these sites
45. PHIL NOTTINGHAM
Hosting – For Links & Social Shares
Month 1:
Month 2:
(Enable Community Pass)
Once the links dry up, put the content everywhere. Keep the version on your
site secure and you should still rank 1st for your own video.
46. PHIL NOTTINGHAM
Embedding on Your Domain
• HTML5 video player with flash fallback
• Don’t use iFrames – Google probably wont crawl them
• Include social buttons
• Set playback to auto HD
• Don’t set to Autoplay – It annoys everybody
• YouTube embed parameters
• Indexable transcripts! – *cough*keyword
stuffed*cough*
http://code.google.com/apis/youtube/player_parameters.html
47. PHIL NOTTINGHAM
Embed codes for link building
• Don’t use standard embed codes within third party players
– no links
• Place custom codes underneath video embed codes
• Use iFrames
• Partial Anchor Text
<iframe src="http://player.vimeo.com/video/VIDEOID?title=0&byline=0&portrait=0"
frameborder="0" width="640" height="360"></iframe><br><span style="font-size:
12px;">Linkbuilding protips from <a href="http://www.yourdomain.net/">Brand and
partial anchor text</a>
Ensure your embed code will build links back to your site, not the video hosting
company
50. PHIL NOTTINGHAM
Video Schema Markup – get ahead of the
game
• Help get the stuff indexed
• provide rich metadata to the
engines
• Rel=“Actor”? – Who knows.
• Appropriate attribution
http://schema.org/Movie
51. PHIL NOTTINGHAM
Many high authority news sites are creating
video only sections, and are crying out for
content.
Lexi Mills, PR Consultant, Distilled
52. PHIL NOTTINGHAM
Video News Releases
• Big media sites love accompanying video content
• It’s easier for an editor to watch a short video than read through a load of
text
• There is less direct competition
• Doesn’t need to be “BBC quality”
• Ensure you send an MP4 – Not WMV or Quicktime.
• Don’t put any branding, effects or lower thirds on the file
”Communicate your key messages in such a way that it's
newsworthy, the points are made quickly, and there is a
slight punch to it”
http://www.media-attention.co.uk/VNR.htm
53. PHIL NOTTINGHAM
Video as Infographic
9494 links
From 248 Domains
Content on Vimeo.com
4,879 links from 515
domains
http://hungrybeast.abc.net.au/stories/stuxnet-anatomy-computer-virus
54. PHIL NOTTINGHAM
“Phil...I think I’ve also made that mistake.
I've done loads of videos on YouTube &
people have embedded them, but I have
no links as they all link back to
YouTube….”
55. PHIL NOTTINGHAM
If you have done this…
Find people who linked to you on
Vimeo/YouTube and get them to add a
link to the relevant page on your site
Same works for anyone who has embedded the video
57. PHIL NOTTINGHAM
Video XML sitemaps
• Allow Google to read your video metadata
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=80472
58. PHIL NOTTINGHAM
Video Sitemap Template - Vimeo
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9” xmlns:video="http://www.google.com/schemas/sitemap-
video/1.1">
<url>
<loc>http://www.yourdomain.com/page-containing-video</loc>
<video:video>
<video:thumbnail_loc>http://www.yourdomain.com/thumbnail-
image</video:thumbnail_loc>
<video:title>Video Title</video:title>
<video:description>Video Meta Description</video:description>
<video:player_loc allow_embed="yes"
autoplay="ap=1">http://player.vimeo.com/video/videoidnumber</video:player_loc>
<video:duration>Length of video in seconds</video:duration>
<video:publication_date>2012-02-29T18:30:15+00:00</video:publication_date>
<video:family_friendly>yes</video:family_friendly>
<video:tag>Target Keyword 1</video:tag>
<video:uploader info="https://plus.google.com/userid">Name</video:uploader>
<video:live>no</video:live>
</video:video>
</url>
</urlset>
59. PHIL NOTTINGHAM
Video Sitemap Template - YouTube
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9” xmlns:video="http://www.google.com/schemas/sitemap-
video/1.1">
<url>
<loc>http://www.yourdomain.com/page-containing-video</loc>
<video:video>
<video:thumbnail_loc>http://www.yourdomain.com/thumbnail-
image</video:thumbnail_loc>
<video:title>Video Title</video:title>
<video:description>Video Meta Description</video:description>
<video:content_loc>http://www.youtube.com/v/VIDEOID</video:content_loc>
<video:duration>Length of video in seconds</video:duration>
<video:publication_date>2012-02-29T18:30:15+00:00</video:publication_date>
<video:family_friendly>yes</video:family_friendly>
<video:tag>Target Keyword 1</video:tag>
<video:uploader info="https://plus.google.com/userid">Name</video:uploader>
<video:live>no</video:live>
</video:video>
</url>
</urlset>
60. PHIL NOTTINGHAM
Video Sitemap Template – Self
Hosted
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9” xmlns:video="http://www.google.com/schemas/sitemap-
video/1.1">
<url>
<loc>http://www.yourdomain.com/page-containing-video</loc>
<video:video>
<video:thumbnail_loc>http://www.yourdomain.com/thumbnail-
image</video:thumbnail_loc>
<video:title>Video Title</video:title>
<video:description>Video Meta Description</video:description>
<video:content_loc>http://yourdomainc.com/videofile.mp4</video:content_loc>
<video:duration>Length of video in seconds</video:duration>
<video:publication_date>2012-02-29T18:30:15+00:00</video:publication_date>
<video:family_friendly>yes</video:family_friendly>
<video:tag>Target Keyword 1</video:tag>
<video:uploader info="https://plus.google.com/userid">Name</video:uploader>
<video:live>no</video:live>
</video:video>
</url>
</urlset>
62. PHIL NOTTINGHAM
Video directories & Resource Sites
• They are out there.
• followed links, but you need
good, creative content
http://blip.tv/
http://www.videojug.com/
http://www.wonderhowto.com/
http://www.imbroadcast.com/
http://bizuns.com/videos
http://www.dailymotion.com/en
Simple screencast tutorials can get tons of links if solving a problem
63. PHIL NOTTINGHAM
Viral Videos – influence the
influencers
Videos go viral when
key influencers
provide a context for
engagement
Friday,
Friday…A
AARRRR
GGHHHH
H
http://www.ted.com/talks/kevin_allocca_why_videos_go_viral.html
http://www.slideshare.net/katemorris/brainstorming-and-designing-viral-content
66. PHIL NOTTINGHAM
Hijack videos without “as seen on”
attribution
• Find highly viewed videos without “as seen on”
• Embed on your HQ Blog – with surrounding text content
• Get tons of referring links through a 303 redirect
http://www.youtube.com/social/blog/distilled
67. PHIL NOTTINGHAM
Embedding custom YouTube
Playlists
• Curate the playlist on your site, rather than on
YouTube
• Have accompanying text and resource content
<iframe width="560" height="315"
src=http://www.youtube.com/embed/VIDEO1ID?playlist=VIDEO2ID,
VIDEO3ID, VIDEO4ID, VIDEO5ID" frameborder="0"
allowfullscreen></iframe>
http://code.google.com/apis/youtube/player_parameters.html
68. PHIL NOTTINGHAM
YouTube 3d
The content
isn’t even that
good.
Over a million views
http://support.google.com/youtube/bin/answer.py?hl=en&answer=157640
69. PHIL NOTTINGHAM
Checklist – Content Creation
1. Content should define form
2. Integration of Audio, Visual and Concept – do they all complement each
other?
3. Unique Ideas – scale the production elements
4. Do the videos grab attention in the first few seconds?
5. Correct export settings (see appendices)
6. Submit Video XML sitemap
7. Use Schema.org movie mark-up
Questions? Send them to @philnottingham
70. PHIL NOTTINGHAM
Checklist – Getting Links
1. Choose third party hosting solution
2. Ensure it’s embedded in HTML5 player with flash fallback
3. Add social buttons to your player
4. Custom Embed Code for link building with partial anchor
text
5. Ensure the content has supporting text and images
6. Video Press release
7. Outreach to key influencers
8. Seed on YouTube and Vimeo after the links dry up
9. Resource Directories
10. YouTube “as seen on” attribution
Questions? Send them to @philnottingham
I joined Distillled 10 months and specialise in video
Work out what you can scale.Old spice personal videos – low production values – went viral.
General site links as this site is a resource of good contentDon’t embed video files – as it provides a distraction from their site contentTypically, if trying to buidllinnks, have the accesibility of all the videos on a single page?
Casey from SEOmoz looks at the form/media types. – what got linskDefine media types
Links from the BBC, Telegraph, Guardian. Some big names – Not necessarily linking to the videos, but the videos show care, attentiuon and value.3379,648 links from 337 domainsNot hard to scale that stuff – they already have the content. They just need to scale the photography and the production. Produictionaspects can be scaled
Becoming a hub for the storage of the contentProviding additional content and information EXPAND – linkbait guide, Companies making crap that people unbox. Techrader – do unboxing videos. ASOS & netaporter. Tarting about in clothes – can see it being worn totally fucking makes it better to bytir
Video is a format, not a type of contentLink-worthy video is to video what infographic is to imageMedium for content deliverySo many people saying “I have video content” That is meaningless. The same as saying I have text content or image content Its‘s not enough to simply build video content – must have a purpose and focus. Integratioin
We should do videoLets do a screencast video on this topicIt needs to explain the following points and ideasMake video
We should do something on this topicIt needs to explain the following points and ideasThat would work well as a videoMake videoEXAMPLE – DONE THIS WELL. Blendtech?
Video isn’t for everyone. It’s not always gonna be the best bet. If you
Some performative elements here too – If you aren’t a good public speaker, don’t turn great blog posts into videos for the sake of it. Play to your strengthsWhen the concept/aesthetic underpinning the content willbenefit from an integrated form factor
Site becomes a central resource for the content, with supporting information
Too text heavy – Way too much.Anything people need to refer back to constantly, auto to be text content
Must aesthetically marry the desires of the visiting user – within the first few seconds.
Blended Results – (Click through Rate)Good Algorithmic SignalsBrand TrustImproved User EngagementOn-page conversionsSocial EngagementBrand AwarenessReputation
will make sure anyone who embeds your video doesn’t get attribution.
VNR, videos News Releases hold a new focus in todays news world where publications are trying to do everything they can to make their news dance more online. The realms of static text predefined my the nature of print publication no longer exist in an online world. In bygone times the most exciting thing an editor could do to jazz up a story was place a cracking image with it. Equally PR's looking to get their clients placed in the public eye would often go to great lengths to secure a good image to go with their story, knowing that a good image would give there story a competitive edge, providing video clips to the media to use online can provide similar leverage.News publications are fighting to make themselves profitable, resources and tighter than ever before, if you can provide good video content to go with your story and sell it in with your story (via VNR) you are better helping them do their jobs.
But – they actually didn’t restrict the content to their site.Links from Forbes – all sorts
Provide alternative embed codesExplain that there is more supporting information on your site?Make sure your version is the HD one – the one that will be better for your users.
Whilst video is new – still new opportunities
Upload/update the sitemap as soon as you launch the videoEnsure you include the date and time correctlyLink “uploader” information to profile with rel=“author” or G+
http://followerwonk.com/lkjhlkjhFind those who can influence the influencersBe willing to pay
Youtube used to give followed links – this is the alternative