The document reviews significant mobile marketing developments in 2016, highlighting successful onboarding and in-app features from various apps like Google Photos and Netflix. It discusses effective push notifications and geolocation uses, emphasizing user engagement and personalization. Additionally, it touches on edgy marketing strategies employed by Bumble and Barstool Sports.

1. (wesaw)
TheBestMobileMarketing^in2016

2. Mobilewaskindofabigdealin2016.
Pokemon GO
Rich push comes to iOS
iPhone 7 released
Mobile payments pick up steam
Geopush more widely adopted
iOS 10 is released
Google pixel released
Samsung Galaxy 7 fires

3. BASICALLY,ATONOFSH*THAPPENED.
(Wantavisualrecap?We’vegotyoucovered)

4. Butwhataboutmobilemarketing?Whodiditright?

5. BESTMOBILEONBOARDING

6. GooglePhotos Value prop clearly stated

7. GooglePhotos(Continued)
Permission
to push
explaining
the benefit
to the user.
Ability to
bypass
onboarding
at anytime.

8. BESTIN-APP:FEATUREALERT

9. Netflix
easy symbol to
remember
clear CTAs
clear indication this is
a new feature

10. Redfin
great way to boost
engagement and
attract new users to
the app

11. Audible
new feature that
provides additional
benefits to members
and reaffirms
Audible’s value prop

12. BESTIN-APP:TRANSACTIONAL

13. OpenTable
clear
confirmation
actionable CTAs
menu listed
will keep
users in-app longer

14. Starbucks
clear order
confirmation
all the order
information needed:
order
pick-up time
receipt/tip
location
information
& directions

15. GoogleMaps
perfect alert based
off of an in-app
action. it’s highly
relevant and
important information
for the end user to
receive.

16. BESTIN-APP:Permissions

17. UnderArmour
very punny
user benefits
of enabling push
clever way to keep
the door open to
push in the future

18. Waze
highlights key
feature of the new
version aimed at
boosting
engagement.

19. Target
all 3 of Target’s
permission
requests are
compelling and
clearly state the
value to the user

20. Wayfair
outlines the
exclusive
benefits the user
is privy to by
opting-in

21. Headspace
having a “soft” ask
matches the app’s
branding

22. BESTIN-APP:Rateme?

23. Buzzfeed,TuneIn,&Waze
All 3 rate
requests are
branded to the
look and feel of
the app, rather
than the
standard iOS
request

24. BestPushNotification:Reminder

25. OpenTable&Ulta
friendly
reservation
reminder so the
user doesn’t go
hungry.
puts Ulta back at
top-of-mind for all
those last minute
holiday shoppers

26. BestPushNotification:Transactional

27. Instacart
a nice “heads up”
so you know
exactly when
your groceries
will arrive
a perfect way to
nudge users to
check out, and
remind them that
feedback is key to a
more personalized
experience

28. BestPushNotification:ALERT

29. Hopper&Bandsintown
These alerts let users know
about new happenings.
Bonus points go to both apps
for personalizing the
messaging based off of
in-app actions.

30. BestGeoPush

31. Expedia,VIRGINAIRWAYS,&TRIPADVISOR
All 3 of these push
notifications were
sent based on the
user’s location
(hotel & airport)
and provide
pertinent
information that’s
beneficial to them.

32. BestPushNotification-Re-Engagement

33. TriviaCrack,Hopper,&Runkeeper
Trivia Crack
appeals to the user
with humor, which
works with the
light-hearted
nature of the
game.
Hopper taps into
location based
data to draw
users back.

34. BestEdgyMobileMarketing
(Warning-Thesecanbeviewedasoffensivetosomepeople)

35. Bumble&BarstoolSports
Both of these edgy
mobile marketing
examples work
because of the nature
of the apps and their
target demographics.

36. Andthat’sawrapon2016.

37. Wantthelatestandgreatestmobilemarketing
bestpractices,industrytrends,anddata?
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