In The Game is a mobile game developer based in Orlando that focuses on free, casual games for all audiences. Their game OK is based on the League of Legends character Rammus and involves him rolling through obstacles to reach objectives. OK has free and premium versions and targets males aged 16-30, especially college students. In The Game plans to self-distribute OK and work with aggregators, using strategies like social media, giveaways, and ads to build their fan base and increase revenue and sales.