This document provides examples of effective app onboarding experiences from various companies and discusses best practices. It highlights Gilt, Shake Shack, Audible, Trello, Spotify, Airbnb, Spring, and Localytics as examples that focus on communicating core value, keeping the onboarding process clear and simple, using imagery that reinforces messaging, allowing users to delay account creation, and focusing on key actions. The document emphasizes that onboarding should clearly explain what the app does and how users will benefit to reduce confusion and abandonment.
Webinar: Getting the Most Out of True Impact 2.0Localytics
In this webinar, we discuss best practices for measuring the success of your mobile marketing campaigns and walk through True Impact 2.0, which is Localytics' completely redesigned campaign performance tool. You will learn how True Impact 2.0 can prove that your campaigns are delivering meaningful results. We'll also show you how True Impact 2.0 can help you optimize every message you send.
How To Overcome The Mobile Engagement Crisis Webinar Localytics
Localytics CMO Josh Todd talks about overcoming mobile engagement through powerful, personalized app messaging. Learn best practices around mobile marketing.
Localytics ENGAGE - The Future of EngagementLocalytics
Lou Orfanos, VP of Product at Localytics, highlights the future of mobile and digital engagement and how leading consumer companies can lead the transformation toward "smarter" engagement across channels, as well as the cutting-edge technology that will enable it.
8 Ways to Personalize Your App (in Under 30 Minutes)Localytics
Personalization is the future of mobile. If your app doesn't offer a personalized user experience, you're at high risk of user churn. Here we showcase actionable, real-life app examples on how you can make quick optimizations to improve your app's personalization, leading to stronger user engagement and retention.
Truepush, the world's most affordable push notification service for web and mobile, was launched in 2019 with a motto to provide a free customer engagement platform like push notifications. With a short span of 18 months, the brand is successfully serving over 30,000+ marketers/ developers and is growing big and strong in the SaaS marketplace.
App Value 101: How I Learned to Avoid Bombarding Users with Disruptive MessagesLocalytics
Delighting app users used to be as easy as a quick, one-off “we miss you come back” push message. But times were simpler back then. Now, delighting your app users means sending contextually relevant, engaging messages based on both behavioral and profile user data.
While this may sound a bit complex, with the right tools, you can master the tricks of the trade in no time.
During this webinar you’ll learn:
- The major differences between push and in-app messages, and the benefits of both
- Data-driven best practices for reaching your users in the most valuable ways
- The top 10 lessons for delighting your app users with app marketing
*Plus: Learn how predictive app marketing is changing the way you communicate with your app users!
The Do's & Don'ts of Stellar Push and In-App Marketing Campaigns - June 2015Localytics
Every second, 800 apps are downloaded from the App Store, but 20% of those apps will only be used once. Here, we review the two most powerful ways you can keep users engaged with your app: push and in-app messaging.
Webinar: Getting the Most Out of True Impact 2.0Localytics
In this webinar, we discuss best practices for measuring the success of your mobile marketing campaigns and walk through True Impact 2.0, which is Localytics' completely redesigned campaign performance tool. You will learn how True Impact 2.0 can prove that your campaigns are delivering meaningful results. We'll also show you how True Impact 2.0 can help you optimize every message you send.
How To Overcome The Mobile Engagement Crisis Webinar Localytics
Localytics CMO Josh Todd talks about overcoming mobile engagement through powerful, personalized app messaging. Learn best practices around mobile marketing.
Localytics ENGAGE - The Future of EngagementLocalytics
Lou Orfanos, VP of Product at Localytics, highlights the future of mobile and digital engagement and how leading consumer companies can lead the transformation toward "smarter" engagement across channels, as well as the cutting-edge technology that will enable it.
8 Ways to Personalize Your App (in Under 30 Minutes)Localytics
Personalization is the future of mobile. If your app doesn't offer a personalized user experience, you're at high risk of user churn. Here we showcase actionable, real-life app examples on how you can make quick optimizations to improve your app's personalization, leading to stronger user engagement and retention.
Truepush, the world's most affordable push notification service for web and mobile, was launched in 2019 with a motto to provide a free customer engagement platform like push notifications. With a short span of 18 months, the brand is successfully serving over 30,000+ marketers/ developers and is growing big and strong in the SaaS marketplace.
App Value 101: How I Learned to Avoid Bombarding Users with Disruptive MessagesLocalytics
Delighting app users used to be as easy as a quick, one-off “we miss you come back” push message. But times were simpler back then. Now, delighting your app users means sending contextually relevant, engaging messages based on both behavioral and profile user data.
While this may sound a bit complex, with the right tools, you can master the tricks of the trade in no time.
During this webinar you’ll learn:
- The major differences between push and in-app messages, and the benefits of both
- Data-driven best practices for reaching your users in the most valuable ways
- The top 10 lessons for delighting your app users with app marketing
*Plus: Learn how predictive app marketing is changing the way you communicate with your app users!
The Do's & Don'ts of Stellar Push and In-App Marketing Campaigns - June 2015Localytics
Every second, 800 apps are downloaded from the App Store, but 20% of those apps will only be used once. Here, we review the two most powerful ways you can keep users engaged with your app: push and in-app messaging.
Unlocking App Success: How to Turn Your App into a Mobile Growth Engine - Dec...Localytics
Creating a mobile app is easy. The hard part is making sure it turns into a viable business, not a one-hit wonder.
That’s why Localytics is going to give you a sweeping, 360-degree view of what it takes to build a booming mobile business. In this deck, we’ll reveal the four big stages of app growth, and teach you how to succeed during each one.
In this webinar hosts Kristina Lisacki, Aaron Sawitsky and Marc Tollin walk you through all the ways that you can benefit from accessing the raw data collected by Localytics.
In this webinar you'll learn:
What is raw data and how it differs from the data seen in the Localytics Dashboard.
How raw data can help you obtain a true omni-channel view of your customers.
The various ways that you can access your raw data, along with the benefits and drawbacks to each approach.
How Localytics Direct Access provides a new option for accessing your raw data (including a demo of the product).
This report is a collection of data points and commentary about how real mobile apps typically perform in the wild, answering questions such as "What is an industry standard retention rate for Android apps?", "When are people usually most responsive to push notifications?" and other similar topics that might help you understand how your app's performance compares to others.
If you’re working on an Android or iOS app (or you’re advising/investing in mobile app teams), this report will help you quickly understand how your app’s performance compares to the competition. While it is primarily intended for an Africa-based audience, the data is universally useful.
Localytics Feed Your App Breakfast- SeattleLocalytics
How to prevent the engagement channels that apps provide, including push and in- app messaging, from sharing the same fate as email. Push and in-app messages provide a chance to build a relationship with a customer, and every message should be considered not as an individual campaign but as one of many interactions with your customer.
Mobile Engagement: Opportunity or Crisis?Localytics
Mobile has transformed the world for both consumers and businesses. Consumers now demand relevant, trustworthy and immediate brand experiences. While brands are trying to meet these fast-changing demands, many signs suggest they are headed down a path of failure.
This session will explore why the industry is a mobile engagement crisis and the steps marketers can take to shift toward a path of success and build deeper, more immersive relationships with their mobile users.
Josh Todd's presentation from Apps World North America in May 2016.
The 6 Most Common Objections to Investing in App Marketing (And How to Trump ...Localytics
Thinking it's time to start analyzing and marketing your app with a mobile-first platform? Facing push back from peers? Here's how to assuage their concerns!
05: The 5 App Metrics That Are Crucial To Your App's SuccessLogan Merrick
In this episode of The Buzinga Podcast, Logan discusses the 5 most important metrics for measuring your app's performance, as well as HOW to improve each of them.
Localytics ENGAGE - No-Fail Strategies for Activating & Onboarding your UsersLocalytics
Matt Restivo, Director of Product Management for MLBAM & Thomas Hillman, Mobile & Social Marketing Manager for Zipcar, talk about their winning strategies for ensuring the app onboarding process leads to loyal customers in the future.
Beginner's guide to user acquisition for mobile apps and gamesRohit Nair
With over a million apps on iOS and Android, the biggest problem that developers face is User Acquisition. A quick guide to help indi developers on user acquisition and the most cost-effective ways to do it
MAU Vegas 2016 — How to Build a UA Infrastructure to Maximize Your Time and E...Grow.co
Mobile Apps Unlocked Vegas 2016
Thursday, May 5
Acquisition Breakout Session — 2:30pm - 2:50pm
Mobile marketers today have the unique challenge of dealing with not only a myriad of ad channels, but the technical limitations and reporting inefficiencies that come with it. In this session, you will learn valuable tips on how to architect a state-of-the-art user acquisition infrastructure to report and optimize around the metrics that matter most to you. You'll learn best practices on how to apply for the right type of workflow automation to enable the right foundation for user acquisition at scale, and to free up precious time to focus on time-sensitive decisions.
James Peng, Head of Mobile App Acquisition @ Match
Susan Kuo, COO / Co-Founder @ Singular
TapSense - Best practices for iOS app marketingAdRoll
Your app strategy has been effective and all growth so far has been organic. Now that the product team has worked out all the kinks, you’re ready to start marketing the app. But where should you start? Should jump right into paid? Are there free channels you can explore first?
In this guide we will provide expert advice on how to approach your app marketing. First exploring how to maximize free channels and then expanding to paid channels.
Mobile Product & Marketing Best Practices After A/B Testing +200 Features By ...Gilad Bechar
The presentation that was given by Gilad Bechar, Moburst CEO at Microsoft Think Next Academy
On-boarding experience that converts more than 85% of the users with Facebook connect.
Increase your virality K factor.
Mobile gamification rules.
In app purchase best practices.
The ASO factor.
About the speaker:
Gilad Bechar- Mobile Product & Marketing Mentor
Gilad is MOBurst Founder & CEO. (A Mobile Success Agency with branches in NYC and Ra'anana)
Gilad is also a mobile marketing mentor at Microsoft Accelerator and Academic director for New-Media & Mobile Marketing courses at Tel-Aviv University.
As MOBurst CEO - Gilad is helping more than 60 companies to grow on a daily basis.
Mobile App UX Principles: Improving User Experience and Optimising ConversionMatthieu Tran-Van
The Mobile App UX Principles report is a conversion optimisation framework tailored to "Smartphone" mobile apps. It defines the key considerations when assessing apps, in order to identify how to improve the user experience (UX), optimise conversion and measure performance. It covers the whole customer journey, conversion points at each stage, and usability hygiene. Below is an executive summary of the report.
Unlocking App Success: How to Turn Your App into a Mobile Growth Engine - Dec...Localytics
Creating a mobile app is easy. The hard part is making sure it turns into a viable business, not a one-hit wonder.
That’s why Localytics is going to give you a sweeping, 360-degree view of what it takes to build a booming mobile business. In this deck, we’ll reveal the four big stages of app growth, and teach you how to succeed during each one.
In this webinar hosts Kristina Lisacki, Aaron Sawitsky and Marc Tollin walk you through all the ways that you can benefit from accessing the raw data collected by Localytics.
In this webinar you'll learn:
What is raw data and how it differs from the data seen in the Localytics Dashboard.
How raw data can help you obtain a true omni-channel view of your customers.
The various ways that you can access your raw data, along with the benefits and drawbacks to each approach.
How Localytics Direct Access provides a new option for accessing your raw data (including a demo of the product).
This report is a collection of data points and commentary about how real mobile apps typically perform in the wild, answering questions such as "What is an industry standard retention rate for Android apps?", "When are people usually most responsive to push notifications?" and other similar topics that might help you understand how your app's performance compares to others.
If you’re working on an Android or iOS app (or you’re advising/investing in mobile app teams), this report will help you quickly understand how your app’s performance compares to the competition. While it is primarily intended for an Africa-based audience, the data is universally useful.
Localytics Feed Your App Breakfast- SeattleLocalytics
How to prevent the engagement channels that apps provide, including push and in- app messaging, from sharing the same fate as email. Push and in-app messages provide a chance to build a relationship with a customer, and every message should be considered not as an individual campaign but as one of many interactions with your customer.
Mobile Engagement: Opportunity or Crisis?Localytics
Mobile has transformed the world for both consumers and businesses. Consumers now demand relevant, trustworthy and immediate brand experiences. While brands are trying to meet these fast-changing demands, many signs suggest they are headed down a path of failure.
This session will explore why the industry is a mobile engagement crisis and the steps marketers can take to shift toward a path of success and build deeper, more immersive relationships with their mobile users.
Josh Todd's presentation from Apps World North America in May 2016.
The 6 Most Common Objections to Investing in App Marketing (And How to Trump ...Localytics
Thinking it's time to start analyzing and marketing your app with a mobile-first platform? Facing push back from peers? Here's how to assuage their concerns!
05: The 5 App Metrics That Are Crucial To Your App's SuccessLogan Merrick
In this episode of The Buzinga Podcast, Logan discusses the 5 most important metrics for measuring your app's performance, as well as HOW to improve each of them.
Localytics ENGAGE - No-Fail Strategies for Activating & Onboarding your UsersLocalytics
Matt Restivo, Director of Product Management for MLBAM & Thomas Hillman, Mobile & Social Marketing Manager for Zipcar, talk about their winning strategies for ensuring the app onboarding process leads to loyal customers in the future.
Beginner's guide to user acquisition for mobile apps and gamesRohit Nair
With over a million apps on iOS and Android, the biggest problem that developers face is User Acquisition. A quick guide to help indi developers on user acquisition and the most cost-effective ways to do it
MAU Vegas 2016 — How to Build a UA Infrastructure to Maximize Your Time and E...Grow.co
Mobile Apps Unlocked Vegas 2016
Thursday, May 5
Acquisition Breakout Session — 2:30pm - 2:50pm
Mobile marketers today have the unique challenge of dealing with not only a myriad of ad channels, but the technical limitations and reporting inefficiencies that come with it. In this session, you will learn valuable tips on how to architect a state-of-the-art user acquisition infrastructure to report and optimize around the metrics that matter most to you. You'll learn best practices on how to apply for the right type of workflow automation to enable the right foundation for user acquisition at scale, and to free up precious time to focus on time-sensitive decisions.
James Peng, Head of Mobile App Acquisition @ Match
Susan Kuo, COO / Co-Founder @ Singular
TapSense - Best practices for iOS app marketingAdRoll
Your app strategy has been effective and all growth so far has been organic. Now that the product team has worked out all the kinks, you’re ready to start marketing the app. But where should you start? Should jump right into paid? Are there free channels you can explore first?
In this guide we will provide expert advice on how to approach your app marketing. First exploring how to maximize free channels and then expanding to paid channels.
Mobile Product & Marketing Best Practices After A/B Testing +200 Features By ...Gilad Bechar
The presentation that was given by Gilad Bechar, Moburst CEO at Microsoft Think Next Academy
On-boarding experience that converts more than 85% of the users with Facebook connect.
Increase your virality K factor.
Mobile gamification rules.
In app purchase best practices.
The ASO factor.
About the speaker:
Gilad Bechar- Mobile Product & Marketing Mentor
Gilad is MOBurst Founder & CEO. (A Mobile Success Agency with branches in NYC and Ra'anana)
Gilad is also a mobile marketing mentor at Microsoft Accelerator and Academic director for New-Media & Mobile Marketing courses at Tel-Aviv University.
As MOBurst CEO - Gilad is helping more than 60 companies to grow on a daily basis.
Mobile App UX Principles: Improving User Experience and Optimising ConversionMatthieu Tran-Van
The Mobile App UX Principles report is a conversion optimisation framework tailored to "Smartphone" mobile apps. It defines the key considerations when assessing apps, in order to identify how to improve the user experience (UX), optimise conversion and measure performance. It covers the whole customer journey, conversion points at each stage, and usability hygiene. Below is an executive summary of the report.
From the point of view of customers, mobile has undoubtedly made their lives easy. With advent of apps, everything; right from buying grocery to apparels has fallen right to the finger tip of your target users. All this has entitled that digital marketers ride this boom and advertise their apps exactly where people are present – On mobile phones. So to reach users finger tips, the right method to utilize is ASO (App Store Optimization).
We are a widely known mobile app development company that creates highly robust and interactive mobile applications with elegant UI, amazing features and efficient code.
How much value does each user bring to your business? Do you want to increase it? This blog is a must-read then! https://webguru-infosystems.blogspot.com/2021/12/app-user-lifetime-value.html
With increasing competition in the market, it’s not enough to build a mobile app. You need to ensure an unparallel user experience. Check out the blog to avoid some critical UX design mistakes in mobile app development. https://royalmagazine.net/ux-design-mistakes-to-avoid-mobile-app-development-guide/
Optimizing Mobile App UX for better engagement & conversions.pptxVWO
Mobile apps dominate daily routines, so delivering an exceptional user experience (UX) is not just a luxury—it's a necessity. With countless options at their fingertips, users demand apps that are functional, engaging, and intuitive. This is where VWO Insights steps in, offering a revolutionary approach to understanding and improving mobile app UX.
In this webinar, you'll witness firsthand how session recordings and heatmaps provide invaluable context beyond mere numbers, allowing you to see your app through your users' eyes.
Join Piyush Sharma, Sr. Manager - Product Marketing at VWO, as he leads you through the intricacies of enhancing mobile app UX using VWO Insights' session recordings and heatmaps.
Optimizing Mobile App UX for better engagement & conversions.pdfVWO
Mobile apps dominate daily routines, so delivering an exceptional user experience (UX) is not just a luxury—it’s a necessity. With countless options at their fingertips, users demand apps that are functional, engaging, and intuitive. This is where VWO Insights steps in, offering a revolutionary approach to understanding and improving mobile app UX.
In this webinar, you’ll witness firsthand how session recordings and heatmaps provide invaluable context beyond mere numbers, allowing you to see your app through your users’ eyes.
Join Piyush Sharma, Sr. Manager – Product Marketing at VWO, as he leads you through the intricacies of enhancing mobile app UX using VWO Insights’ session recordings and heatmaps.
Understand user struggles. Optimize mobile app UX.VWO
Curious about what separates exceptional mobile apps? It's not just trials and errors, but a substantial dose of data! Join our exploration into behavior analytics and understand how data can reshape the game for your business.
Top 11 Mobile App Design Best Practices.pdfMarie Weaver
Businesses are increasingly using mobile apps to reach customers, whether through using their own app or providing support and information through other third-party apps.
how to build engaging apps- ebook.docxBottomFunnel
The modern business world is highly competitive, and creating a popular app can be a fantastic way to stand out from the crowd and generate revenue. However, creating an app that is engaging and able to keep users coming back is easier said than done. This comprehensive guide offers five useful suggestions to help you develop profitable apps that will capture consumers' attention. The guide covers a range of topics including artificial intelligence, app marketing, database technologies, and other essential considerations. By the end of this guide, you will have a solid understanding of what it takes to create an app that resonates with consumers and delivers real value. Whether you're a seasoned app developer or just starting, this guide offers practical advice and valuable insights to help you succeed in the competitive world of app development.
As part of every new contract, I aim to first start off with and Expert Peer Review of the product I'm working on. Here is an objective review of the ABSA banking app.
13 Things To Keep In Mind For Enhanced Mobile App UI/UX Design BugRaptors
85% of adults think that a mobile site should be better than the desktop version, while Marketing Charts found that 46.7% of consumers will tell others about a bad experience.
Even though most mobile app development companies, developers, and even mobile app testing services know the aforementioned points of UI significance, they often end up missing very minute details that can affect product performance in the market.
Development must be followed by testing ( mobile as well as usability); learn more about tools and technologies to implement to deliver seamless mobile application functionality here https://www.bugraptors.com/usability-testing-services.php
Tips To Create An App Like Splitwise_ Cost And Features You Need To Know.pdfLucas Lagone
This Blog consists of information about how to create an app like Splitwise. Explore its features, tech stack, and cost details.
Original Source: https://www.nevinainfotech.com/blog/create-an-app-like-splitwise/
This step-by-step "Mobile Apps" Training System will take you by the hand and show you how to quickly skyrocket your business success in the shortest time ever by creating mobile apps
What GDPR Means for App Analytics and Mobile EngagementLocalytics
You’ll learn the key changes that are part of GDPR, how Localytics is supporting the new privacy requirements, and what you need to know to start auditing your data collection processes.
Rich pushes are an incredibly powerful form of push notifications. In fact, our customers are seeing their message open rates increase by an average of 30% when they send a push notification with rich content! In this webinar we discuss:
- What are rich pushes?
- Best practices for using rich push
- A demonstration of sending rich pushes using Localytics
Localytics Customer Webinars - Remarketing and Uninstall Tracking .pptxLocalytics
Hear Account Manager Kristina Lisacki walk through tips and best practices surrounding Localytics Remarketing and Uninstall Tracking. Learn how you can pair these two products together to increase app user engagement and retention, especially during and after the busy holiday season.
Webinar: Poq & Localytics Present How To Transform Your Retail Brand From Dig...Localytics
Localytics and Poq explore why apps are the new loyalty card, and the steps needed to take to make sure your retail brand is ready for a mobile takeover.
Do's & Don'ts of Stellar Push & In-App Marketing CampaignsLocalytics
The corresponding deck to Localytics' webinar on The Do's & Don'ts of Stellar Push & In-App Marketing Campaigns. Consider it a mobile marketers' guide to best practices for push notifications and in-app messaging in 2016. Includes real-life examples from apps doing it right.
Driving App Growth: How to Leverage First-Party Data to Drive a 360 Degree Ap...Localytics
This webinar between Localytics and AppLift looks at how you can drive valuable insights from your mobile first-party data and then apply that knowledge to creating a winning mobile app marketing and advertising strategy.
Hosts:
- Tom McMahon (Localytics)
- Alexandre Pham (AppLift)
No matter the app size, category, or business model, retaining app users is a big problem -- and an opportunity. An emerging breed of data-savvy marketers are bridging new technology and proven statistics to level up their app retention strategy. Erik Kubik from Delivery Hero joined us to discuss how they leveraged predictive analytics to identify and rescue their customers at risk of churn.
Localytics ENGAGE Opening Keynote with Raj AggarwalLocalytics
Localytics' co-founder and CEO, Raj Aggarwal, talked about the explosion of apps and what is driving this growth, as well as how it's changing the way organizations are making technology decisions. Additionally, Raj shared some original research from a survey of 1,000 mobile device users conducted by Localytics.
App Value 101: How I Learned to Avoid Bombarding Users with Disruptive Messag...Localytics
Are users being disrupted by your messages? Are you driving users to your app, or driving them away? In this presentation we take a look at some mobile app marketing best practices while examining good and not-so-good examples of app messaging.
Learn how to make your messages move your users!
Unlocking App Success: How to Turn Your App Into a Mobile Growth EngineLocalytics
Creating a mobile app is easy. The hard part is making sure it turns into a viable business, not a one-hit wonder. That’s why Localytics and Branch Metrics are teaming up to give you a sweeping, 360-degree view of what it takes to build a booming mobile business. In this presentation, we’ll reveal the four big stages of app growth, and teach you how to succeed during each one.
Mobile Metrics 101: Everything web marketers need to know about app analyticsLocalytics
Today, people spend more time using mobile apps than they do sitting on a computer surfing the web. In fact, overall time spent in apps has increased by 21% over the last year! In this presentation, we'll show you how to apply your online marketing skills to the app-driven future.
Access the webinar recording here: http://info.localytics.com/free-webinar-mobile-metrics-101-everything-web-marketers-need-to-know-about-app-analytics
The Do's & Don'ts of Push and In-App Messaging Campaigns: December 2014 WebinarLocalytics
Every second, 800 apps are downloaded from the App Store, but 20% of those apps will only be used once. In this webinar, we discussed the two most powerful ways you can keep users engaged with your app: push and in-app messaging.
The Do's & Don'ts of Push and In-App Messaging Campaigns: December 2014 Webinar
What Does Good Mobile App Onboarding Look Like?
1. What Does Good App
Onboarding Look Like?
Get inspired by onboarding from apps
across industries.
2. Why is onboarding so important for apps?
“A poor onboarding experience makes every part of a product company work harder:
marketing teams have to acquire more and more visitors to keep filling a leaky funnel, and
sales & support teams have to spend their days hand-holding confused signups instead of
scaling things out for the whole user base.
That pulls resources away from the product itself, resulting in slower growth, missed
opportunities, and competitors passing you by.”
Samuel Hulick, UX Designer & App Onboarding Expert
3. Gilt | Retail eCommerce
Onboarding doesn’t have to be a deep dive--for a new user, just the highlights are often a better call. In just 3 screens, Gilt covers the
essentials (along with suggested actions) to engage this first time. Out of these 3 screen, one is dedicated to the push notification
request--and since push can increase engagement up to 88%, that’s a good call. Gilt dedicates space to clarifying why push is good for
the user, so they’re more likely to allow them.
4. Shake Shack | Restaurants
So we know we just said to try to minimize the number of screens used in your experience. But here, the design and copy are so simple
and direct that it never becomes overwhelming, and it’s clear that you can exit the experience whenever you want. Each illustration
clearly depicts the point made, too--no generic stock photography here.
5. Audible | Media/Entertainment
Audible proves that onboarding doesn’t have to take over the full screen. The next two are smaller messages that directly point out the
two core actions that Audible users take: Selecting a book and adding channels to their Following tab for easy access later. Everything
else users can discover on their own--they’re on as key to maintain user engagement.
6. Trello | B2B
Trello’s onboarding is efficient, and clear on what kind of value you’re getting. Even though you’ll need an account to use the Trello app,
the onboarding experience addresses form abandonment by communicating the value of the app to the user first. You can sign in or
create the account at any time, but in 4 screens you know what Trello can do, with the same branding that reassures you that you’re in
good hands.
7. Spotify | Media + Entertainment
Spotify’s onboarding works for 2 key reasons:
1. They highlight their number one value prop right on the first screen: you can listen to music, free. From there, they highlight all the
features that enhance this key value.
2. It aligns perfectly with their brand, highlighting rich color photography (that ties perfectly with the copy) and creating a modern,
youthful vibe.
8. Airbnb | Travel
In this onboarding experience, Airbnb demonstrates how well they understand their audience: people looking for something different
(and a bit more aspirational) than a traditional hotel or rental experience--but still want creating that experience to be seamless. Is that
beautiful imagery a distraction? No way. Even if the user skims the text, the images and headlines serve as inspiration for the next trip.
9. Spring | Retail/eCommerce (pt. 1)
Spring offers a huge selection of styles and brands for men and women. They recently re-launched their app to offer users a more
directed experience, and make the experience of finding items less daunting. Spring’s onboarding takes you through a simple, 3 step
survey that helps ensure that in your first encounter with the app, you discover products you like. (Continued on the next slide.)
10. Spring | Retail/Commerce (pt. 2)
Spring wraps up their onboarding with what may be the most important part of the experience: the request to send push notifications.
When users allow them, our data team found that apps see up to 88% better engagement! The official iOS notification by itself is jarring,
and doesn’t let brands clarify the value of push to the user. Spring’s screen prior resolves that issue, and makes it more likely that users
will allow push.
11. So, what should you focus on?
● What do you do? Why do your users care? A surprising number of users aren’t clear as to what an app does, and
how it benefits them. Reiterate that right at the start of your onboarding, and save confusion (and a higher likelihood of
abandonment) later.
● Make the path clear. Every app here indicates where you are in the onboarding process. Clarity around the number of
steps means users are less likely to abandon your onboarding experience before completion.
● If you use images, make sure they clearly align with your message. Images represent an opportunity to
communicate just as much as the copy in your experience.
● Don’t force users to create an account or log in right away. Reinforce your value first.
● Keep it simple. (That doesn’t necessarily mean short.) Your app might be jam-packed with functionality, but your
onboarding should focus on:
○ The actions users tend to care about most.
○ Or what they should do first in order to feel successful.
Create app marketing your users can’t resist.
Get more resources at Localytics.com/blog