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App Monetization
4 Secrets to
Success
David Yin
GLOBAL INNOVATION FOCUSED
A Global
Mobile Advertising
Network
31+ BN AD REQUESTS /
MONTH
10%
SOUTH
AMERICA
7% NORTH
AMERICA
11% EUROPE
33% INDIA
14% MIDDLE
EAST &
AFRICA
11% REST OF ASIA
14% SE
ASIA
GLOBAL AUDIENCE
World’s SIMPLEST
App Monetization
Platform for Developers
1 2 3
AppWrapped!Any App AppWrapperTM
APP
FILE
Works with
existing app file
One Click Tool
No Coding Needed!
App with
Monetization
$
ONE CLICK, Zero Coding!

More than 1500
campaigns live across
150 countries at any
given time
Smart Feature
Phones
Smart Feature
Phones
THE ONLY AD NETWORK WITH APP
AND WAP INVENTORY ACROSS
TabletsTablets
Smart PhonesSmart Phones
LAUNCH AD:
Featured before App starts
LAUNCH AD:
Featured before App starts
EXIT AD:
Featured on exiting the App
EXIT AD:
Featured on exiting the App
PREMIUM AD UNITS
Monetize with AppWrapperTM
20,000+ APPS
Developer Partners (Global)
Developer Partners (Vietnam)
Advertiser Partners
App Monetization
4 Secrets to
Success
CREATE
“HYBRID” MODEL
1
PAID:
In-App
Payment
FREE:
Ads based
revenue
PAID:
In-App
Payment
FREE:
Ads based
revenue
Combine
Free and Paid Models
Ads
MONETIZE USERS WITH BOTH
APPROACHES
MONETIZE USERS WITH BOTH
APPROACHES
App
User Choice
User downloads App
Pay
Advertising
Micro Transactions:
Try & Buy / Subscriptions /
Pay per Play
~10-20%
USE POWERFUL
AD FORMATS
2
COVER PAGE BACK PAGE
ANY
APP
RICH MEDIA FORMAT
+
RIGHT PLACEMENTLAUNCH AD EXIT AD
AD MEDIATION
CHOICE + CONTROL
3
HIGH FILL
BUT
LOW eCPM
REGULAR MEDIATION
TAKES AWAY MONEY
60% share 60% share
€ 100
€ 60 € 36
OWN AD SALES
Direct Ad Sales Team
1
CHOOSE NETWORKS
Setup & get paid directly by Ad
Networks of your choice
2
REST OF NETWORKS
Aggregation of long tail Ad Networks
3
HOUSE ADS
Leverage your user base to promote
your new apps
4
eCPM
HIGH FILL
+
HIGH eCPM
MAXIMIZE
DISTRIBUTION
4
OTHER APP STORES
OEM DEALS
Summary
CREATE “HYBRID” MODELS
USE POWERFUL AD FORMATS
1
2
3
4
AD MEDIATION : CHOICE + CONTROL
MAXIMIZE DISTRIBUTION
Awards & Recognition
We have been awarded:
•Media Company of the Year 2012- MMA
Smarties
•Red Herring Top 100 - Asia
•Fastrack Top 20 Startup – Techcircle
•Fastest Growing Company in the Portfolio –
IDG Ventures
Our CEO has been recognized:
•Mobile Professional of the Year - Mobbys
•#22 on India’s First Digital Power 100 – Impact
•WAT Award – Mobile Entrepreneur of the Year
David Yin
General Manager
david.y@vserv.mobi

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