Ad Fraud & App Retention Combat Strategies for 2020MoEngage Inc.
MoEngage in association with Scalarr bring you this insight-packed webinar where our experts discussed:
Identifying and understanding types of mobile ad fraud viz. smart bots, device farms and more
Understanding and addressing Complex VTA Spoofing
Solving for attribution fraud on the organic user acquisition side
App adoption trends: Growth, Slowdown, or Relatively Unchanged
Structuring engagement approach & strategies
Vertical-wise app retention use cases
WEBINAR: Customer centric marketing in unprecedented timesMoEngage Inc.
The COVID-19 global pandemic has affected businesses verticals across SEA with:
Travel & Hospitality sector recording 28.65% dip in downloads & 9.55% decline in DAUs
Online shopping segment reporting 24.% decline in app downloads
BFSI records 25.% decrease in downloads and 20% reduction in DAUs
With active users dropping across verticals, engagement rates have taken a significant hit. While a few verticals are showing signs of a bounce-back, the majority is struggling to cope.
We have dug deep, pulled data from several verticals across South East Asia and analyzed it thoroughly. In association with Adjust, we bring you these insights into our virtual session: Customer-Centric Marketing in Unprecedented Times.
Speakers' Bio:
Michael Paxman, Global Product Communications Manager, Adjust
Michael heads Adjust’s product communications and brings accurate and cutting-edge mobile marketing insights to the table.
Kshitij Hastu, Senior Director - Growth (SEA and ANZ), MoEngage
Kshitij heads growth for South East Asia’s leading Omni-Channel Marketing Automation platform.
MAU Vegas 2016 — Mobile Moments: Shaping the First-Screen Experience to Engag...Grow.co
Mobile Apps Unlocked Vegas 2016
Thursday, May 5
Retention Breakout Session — 10:00am - 10:20am
In a first-screen world, brands must focus on the mobile customer experience. Marketers must allow themselves to connect, interact and have conversations with individuals. Mobile is different than other digital channels, because it's personal, in the moment, always with you. Brands need to understand how they need to fit into the consumer's lifestyle, interaction can’t be random and must fit into what your users are doing and when they care. This is the first-screen experience. It’s what’s fundamentally different about mobile and you need to get it right. If you don’t, you will annoy the consumer and you won’t get them back.
Martin Doettling, Chief Marketing Officer @ Swrve
How to Setup Growth and CRM Teams to Succeed in 2020 with Saket Toshniwal of ...MoEngage Inc.
Saket discusses in detail, the following points around growth and CRM teams.
Why breaking silos is important and how to break them?
What does a CRM team look like? How does it influence different business models?
What is the premise of a growth team?
Growth process and team setup?
How do you prioritize or choose between different growth strategies?
Hiring in 2020 with the role canvas.
User Engagement In Extraordinary Times - Marketing For Post-COVID-19 WorldMoEngage Inc.
The COVID-19 pandemic has had a dramatic and unprecedented effect on business verticals across the globe, in turn changing the user behavior and attitude. How should marketing teams approach user engagement in this post-COVID-19 world and what are the few brands doing engagement right during this crisis?
Check out this presentation to understand.
Acquisition vs. retention The importance of customer LTV with Olive Sen of OL...MoEngage Inc.
Calculating the LTV of your app user gives you a lot of information to formulate strategies for acquisition and retention. Watch this presentation by Olive Sen, Director - Strategy & Growth at OLX India who was interviewed by Ashwin SL, head of marketing at MoEngage about how retention strategies affect the cost per DAU.
They spoke about -
Why do acquisition and retention matter?
A brief outline of a typical customer acquisition strategy.
What a typical customer retention strategy looks like.
An example of how acquisition and retention pan out in a real-world scenario.
The one piece of advice to marketers and product owners trying to grow their app's retention rates.
Ad Fraud & App Retention Combat Strategies for 2020MoEngage Inc.
MoEngage in association with Scalarr bring you this insight-packed webinar where our experts discussed:
Identifying and understanding types of mobile ad fraud viz. smart bots, device farms and more
Understanding and addressing Complex VTA Spoofing
Solving for attribution fraud on the organic user acquisition side
App adoption trends: Growth, Slowdown, or Relatively Unchanged
Structuring engagement approach & strategies
Vertical-wise app retention use cases
WEBINAR: Customer centric marketing in unprecedented timesMoEngage Inc.
The COVID-19 global pandemic has affected businesses verticals across SEA with:
Travel & Hospitality sector recording 28.65% dip in downloads & 9.55% decline in DAUs
Online shopping segment reporting 24.% decline in app downloads
BFSI records 25.% decrease in downloads and 20% reduction in DAUs
With active users dropping across verticals, engagement rates have taken a significant hit. While a few verticals are showing signs of a bounce-back, the majority is struggling to cope.
We have dug deep, pulled data from several verticals across South East Asia and analyzed it thoroughly. In association with Adjust, we bring you these insights into our virtual session: Customer-Centric Marketing in Unprecedented Times.
Speakers' Bio:
Michael Paxman, Global Product Communications Manager, Adjust
Michael heads Adjust’s product communications and brings accurate and cutting-edge mobile marketing insights to the table.
Kshitij Hastu, Senior Director - Growth (SEA and ANZ), MoEngage
Kshitij heads growth for South East Asia’s leading Omni-Channel Marketing Automation platform.
MAU Vegas 2016 — Mobile Moments: Shaping the First-Screen Experience to Engag...Grow.co
Mobile Apps Unlocked Vegas 2016
Thursday, May 5
Retention Breakout Session — 10:00am - 10:20am
In a first-screen world, brands must focus on the mobile customer experience. Marketers must allow themselves to connect, interact and have conversations with individuals. Mobile is different than other digital channels, because it's personal, in the moment, always with you. Brands need to understand how they need to fit into the consumer's lifestyle, interaction can’t be random and must fit into what your users are doing and when they care. This is the first-screen experience. It’s what’s fundamentally different about mobile and you need to get it right. If you don’t, you will annoy the consumer and you won’t get them back.
Martin Doettling, Chief Marketing Officer @ Swrve
How to Setup Growth and CRM Teams to Succeed in 2020 with Saket Toshniwal of ...MoEngage Inc.
Saket discusses in detail, the following points around growth and CRM teams.
Why breaking silos is important and how to break them?
What does a CRM team look like? How does it influence different business models?
What is the premise of a growth team?
Growth process and team setup?
How do you prioritize or choose between different growth strategies?
Hiring in 2020 with the role canvas.
User Engagement In Extraordinary Times - Marketing For Post-COVID-19 WorldMoEngage Inc.
The COVID-19 pandemic has had a dramatic and unprecedented effect on business verticals across the globe, in turn changing the user behavior and attitude. How should marketing teams approach user engagement in this post-COVID-19 world and what are the few brands doing engagement right during this crisis?
Check out this presentation to understand.
Acquisition vs. retention The importance of customer LTV with Olive Sen of OL...MoEngage Inc.
Calculating the LTV of your app user gives you a lot of information to formulate strategies for acquisition and retention. Watch this presentation by Olive Sen, Director - Strategy & Growth at OLX India who was interviewed by Ashwin SL, head of marketing at MoEngage about how retention strategies affect the cost per DAU.
They spoke about -
Why do acquisition and retention matter?
A brief outline of a typical customer acquisition strategy.
What a typical customer retention strategy looks like.
An example of how acquisition and retention pan out in a real-world scenario.
The one piece of advice to marketers and product owners trying to grow their app's retention rates.
MAU Vegas 2016 — Retention is Every App's Game to LoseGrow.co
Mobile Apps Unlocked Vegas 2016
Thursday, May 5
Retention Breakout Session — 10:40am - 11:00am
75% of app users churn within their first 30 days. No matter the app size, category, or business model, retention is a big challenge. But, for an emerging breed of data-savvy marketers who are bridging new tech and proven statistics to level up their app retention strategy, it’s become an opportunity. Learn how mobile engagement can preemptively tackle churn and discover the key insights needed to drive users to true product adoption.
Zac Aghion, Director of Product @ Localytics
Rainer Leeb, Senior Director of Growth @ SoundHound
Mobilizing a group of supporters requires more than communication. To effectively unite people around a common cause for social action, marketers face the task of creating a massive, engaged, online and offline community. Without numbers, the community’s voice lacks punch. Without engagement - both on the ground and the web - the community only thinks and talks about, rather than activating, change.
To build, engage and support this community, marketers need to capture supporters anywhere and everywhere. Communication need to be immediate in order to take advantage of any political or societal developments. Location data remains vital in order to pinpoint concentrated groups of followers. Above all, social-action organizations need to transform supporters into advocates and activists empowered by each other.
This webinar discusses how mobile addresses all of the above and enables development of an effective community with engaged constituents. Part of the Waterfall Industry Insights series.
MAU Vegas 2016 — The State of Customer JourneysGrow.co
Mobile Apps Unlocked Vegas 2016
Wednesday, May 5
Main Stage — 10:50am - 11:10am
Customer journeys are a hot topic among marketers. Organizations are prioritizing initiatives to map and orchestrate each customer's journey in order to deliver personalized value to them, and in return capture more value from customers. But how well are marketers making progress in building and optimizing these journeys? And do consumers feel they’re getting a clear, compelling journey from the brands they follow? New research examines these questions, and the difference between the marketer's and consumer's perception.
Julie Ginches, Chief Marketing Officer @ Kahuna
Mihir Nanavati, Senior Vice President of Product @ Kahuna
Care about learning 'Mobile App Marketing 101' You will find this deck presented by Binay Tiwari, Mobile Internet Evangelist during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Mobile marketing strategy guide for marketers to succeed in 2017.
Check out our ultimate survival kit for mobile marketers in 2017- http://www.slideshare.net/inmobi/the-ultimate-survival-kit-for-mobile-marketers-in-2017
Two-thirds of Australians own smartphones and are accessing the web, watching video, engaging mobile apps, using location marking services, and accepting advertising in return for content.
App Retention Strategies for 2020 by Evgeny Kruglov & Mike BarclayMoEngage Inc.
You probably know that driving new users to install your app is not enough! You need to ensure they stay back and derive value from your app.
As you begin 2020, we wanted to help you plug the critical leaks and grow your marketing LTV. Here's the presentation from a webcast with AppFollow, It discusses the reasons why users do not return to your app and how you can plug those leaks using a simple engagement strategy.
What is Mobile App Retargeting and Why Should You Care?Jim Nichols
Lots of people have been asking questions about the ins and outs of mobile app retargeting, remarketing and re-engagement. This short explanation is designed to help clarify some of the basic questions people have about this important and fast-growing marketing tactic.
Amplify Your Push Notification DeliveryMoEngage Inc.
Are you able to gauge Push Delivery Campaign success correctly? What are the factors affecting your Push campaigns? Is there a way to achieve higher delivery rate with all mobile devices?
Get all the answers for Push Notification Campaigns in this insightful presentation including industrywide research statistics.
To Amplify Push delivery for your brand click here https://bit.ly/2BDNWjZ
This deck is from a webinar that we presented on August 21, 2013 titled The 5 Mobile Advertising Mistakes to Avoid. We discussed some of the leading mobile advertising pitfalls preventing user acquisition growth and higher LTV.
A great app idea simply can not catapult your mobile app to the pinnacle of the success. To mark an elevator pitch for your mobile app, you need to develop mobile app marketing strategies. To know more read this blog with Techugo - a top mobile app development company.
#MBC2016 Кирилл Софронов, Remerge: Ретаргетинг в мобильных приложениях: опыт ...Clickky
28-29 мая 2016 в Одессе состоялась Mobile Beach Conference, самая большая конференция по мобильному маркетингу в Восточной Европе http://mobilebeach.rocks , https://www.facebook.com/MobileBeachConference/
More useful info on our:
- website: https://clickky.biz
- blog: https://clickky.biz/blog
Sign up!
Brasil 2014: La tierra del fútbol, ritmo y la tecnología móvilNeomobile Español
La tierra de grandes potenciales económicos y digitales, mercado de telefonía móvil y la penetración de Smartphone en aumento y por supuesto el evento deportivo más importante del año, la Copa Mundial de fútbol FIFA: más que suficientes razones para tener todos los ojos en Brasil. Para leer más, visita http://www.neomobile-blog.com/es/?p=2443
El nuevo posicionamiento de la música digital en la nube abre nuevos retos y posibilidades para Neomobile. El 2012 fue el año en que revivió la industria de la música. Este resurgimiento se debe principalmente al crecimiento gradual pero constante de la música digital: En el 2008, esta industria alcanzó un valor de US$4.3 mil millones. Hoy vale US$5.6 mil millones*. Para leer más sobre esta tema, visita: http://www.neomobile-blog.com/es/nueva-era-musica-digital-streaming-soundtracker/#sthash.K79D8rUJ.dpuf
MAU Vegas 2016 — Retention is Every App's Game to LoseGrow.co
Mobile Apps Unlocked Vegas 2016
Thursday, May 5
Retention Breakout Session — 10:40am - 11:00am
75% of app users churn within their first 30 days. No matter the app size, category, or business model, retention is a big challenge. But, for an emerging breed of data-savvy marketers who are bridging new tech and proven statistics to level up their app retention strategy, it’s become an opportunity. Learn how mobile engagement can preemptively tackle churn and discover the key insights needed to drive users to true product adoption.
Zac Aghion, Director of Product @ Localytics
Rainer Leeb, Senior Director of Growth @ SoundHound
Mobilizing a group of supporters requires more than communication. To effectively unite people around a common cause for social action, marketers face the task of creating a massive, engaged, online and offline community. Without numbers, the community’s voice lacks punch. Without engagement - both on the ground and the web - the community only thinks and talks about, rather than activating, change.
To build, engage and support this community, marketers need to capture supporters anywhere and everywhere. Communication need to be immediate in order to take advantage of any political or societal developments. Location data remains vital in order to pinpoint concentrated groups of followers. Above all, social-action organizations need to transform supporters into advocates and activists empowered by each other.
This webinar discusses how mobile addresses all of the above and enables development of an effective community with engaged constituents. Part of the Waterfall Industry Insights series.
MAU Vegas 2016 — The State of Customer JourneysGrow.co
Mobile Apps Unlocked Vegas 2016
Wednesday, May 5
Main Stage — 10:50am - 11:10am
Customer journeys are a hot topic among marketers. Organizations are prioritizing initiatives to map and orchestrate each customer's journey in order to deliver personalized value to them, and in return capture more value from customers. But how well are marketers making progress in building and optimizing these journeys? And do consumers feel they’re getting a clear, compelling journey from the brands they follow? New research examines these questions, and the difference between the marketer's and consumer's perception.
Julie Ginches, Chief Marketing Officer @ Kahuna
Mihir Nanavati, Senior Vice President of Product @ Kahuna
Care about learning 'Mobile App Marketing 101' You will find this deck presented by Binay Tiwari, Mobile Internet Evangelist during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Mobile marketing strategy guide for marketers to succeed in 2017.
Check out our ultimate survival kit for mobile marketers in 2017- http://www.slideshare.net/inmobi/the-ultimate-survival-kit-for-mobile-marketers-in-2017
Two-thirds of Australians own smartphones and are accessing the web, watching video, engaging mobile apps, using location marking services, and accepting advertising in return for content.
App Retention Strategies for 2020 by Evgeny Kruglov & Mike BarclayMoEngage Inc.
You probably know that driving new users to install your app is not enough! You need to ensure they stay back and derive value from your app.
As you begin 2020, we wanted to help you plug the critical leaks and grow your marketing LTV. Here's the presentation from a webcast with AppFollow, It discusses the reasons why users do not return to your app and how you can plug those leaks using a simple engagement strategy.
What is Mobile App Retargeting and Why Should You Care?Jim Nichols
Lots of people have been asking questions about the ins and outs of mobile app retargeting, remarketing and re-engagement. This short explanation is designed to help clarify some of the basic questions people have about this important and fast-growing marketing tactic.
Amplify Your Push Notification DeliveryMoEngage Inc.
Are you able to gauge Push Delivery Campaign success correctly? What are the factors affecting your Push campaigns? Is there a way to achieve higher delivery rate with all mobile devices?
Get all the answers for Push Notification Campaigns in this insightful presentation including industrywide research statistics.
To Amplify Push delivery for your brand click here https://bit.ly/2BDNWjZ
This deck is from a webinar that we presented on August 21, 2013 titled The 5 Mobile Advertising Mistakes to Avoid. We discussed some of the leading mobile advertising pitfalls preventing user acquisition growth and higher LTV.
A great app idea simply can not catapult your mobile app to the pinnacle of the success. To mark an elevator pitch for your mobile app, you need to develop mobile app marketing strategies. To know more read this blog with Techugo - a top mobile app development company.
#MBC2016 Кирилл Софронов, Remerge: Ретаргетинг в мобильных приложениях: опыт ...Clickky
28-29 мая 2016 в Одессе состоялась Mobile Beach Conference, самая большая конференция по мобильному маркетингу в Восточной Европе http://mobilebeach.rocks , https://www.facebook.com/MobileBeachConference/
More useful info on our:
- website: https://clickky.biz
- blog: https://clickky.biz/blog
Sign up!
Brasil 2014: La tierra del fútbol, ritmo y la tecnología móvilNeomobile Español
La tierra de grandes potenciales económicos y digitales, mercado de telefonía móvil y la penetración de Smartphone en aumento y por supuesto el evento deportivo más importante del año, la Copa Mundial de fútbol FIFA: más que suficientes razones para tener todos los ojos en Brasil. Para leer más, visita http://www.neomobile-blog.com/es/?p=2443
El nuevo posicionamiento de la música digital en la nube abre nuevos retos y posibilidades para Neomobile. El 2012 fue el año en que revivió la industria de la música. Este resurgimiento se debe principalmente al crecimiento gradual pero constante de la música digital: En el 2008, esta industria alcanzó un valor de US$4.3 mil millones. Hoy vale US$5.6 mil millones*. Para leer más sobre esta tema, visita: http://www.neomobile-blog.com/es/nueva-era-musica-digital-streaming-soundtracker/#sthash.K79D8rUJ.dpuf
La visión de Neomobile de Latinoamérica – ¿Cómo la región en crecimiento lleva adelante la innovación móvil y digital?
El contexto actual en el desarrollo económico de Latinoamérica muestra que sin duda los mercados emergentes parecen ser inmunes a la crisis mundial: la grande variedad de oportunidades y retos que ofrecen estos mercados, inspiraron las reformas macroeconómicas a largo plazo que ya están mostrando resultados positivos. Una de la principales recomendaciones para los gobiernos de Latinoamérica, declarada en el reporte del OCDE* “Latin American Economic Outlook 2012” (“Perspectivas Económicas de América Latina 2012″), es el apoyo a la innovación y desarrollo tecnológico.[1] Por lo tanto una parte importante está dedicada al sector telecomunicaciones, especialmente la tecnología móvil y el acceso a internet de banda ancha. Al mismo tiempo que los estados están promoviendo mecanismos para incentivar inversiones (tanto públicas como privadas) en infraestructuras sociales para alcanzar y servir a toda la comunidad. Para más información visita http://www.neomobile-blog.com/es/latinoamerica-la-tierra-de-las-oportunidades-movil/#sthash.SLgX96y5.dpuf
Loyalty in Mobile: How to increase LTV and boost loyaltyFollowAnalytics
Slides from our meetup on September 20, 2016
Make your app so addictive, they'll need rehab to quit! Join our panel of experts who will be sharing their experiences using mobile to boost long term value and increase customer loyalty.
Panelists
• Roxanne Ong has headed up mobile strategy for the likes of General Assembly, Hailo, Ogilvy & Mather and Estée Lauder.
• Adam Hadi is a performance marketing specialist and user acquisition and retention expert that has advanced Draft.com and Topps digital's acquisition, retention and influencer marketing programs.
• Ray Beharry is Head of Marketing at Pollfish, an author, consultant and adjunct faculty member at New York University.
Agenda
6:00pm - 6:30pm - Pizza, beer and wine
6:30pm - 7:30pm - Panelist presentations and discussion
7:30pm - 8:00pm - Networking
Unify Your Email and Push Strategies to Build Amazing, Seamless Customer Expe...FollowAnalytics
It has never been more vital to reach your customers in personal and relevant ways, speaking in one voice. Why? The interactions often come on mobile devices and the wireless user has high and increasing expectations from businesses like yours.
But make no mistake — email and push notifications are not interchangeable. Each has a distinct role in the marketing mix. Successful campaigns must often employ Mobile Marketing Automation to ensure that the channel efforts are complementary and on point.
In this one-hour webinar, we showed you:
* When to use email and when to send push notifications
* Why email and push are not interchangeable and how you can avoid common mistakes
* The role of Mobile Marketing Automation in omnichannel marketing efforts
* How to build campaigns that use both email and push to create great customer experiences
Check out some digital marketing key statistics, industry benchmarks and some “named” technical jargons that will get you motivated to maximize the best that multi channel marketing has to offer..
Read more: http://www.callboxinc.com/b2b-marketing/multi-channel-marketing-statistics/
Mapping the Omnichannel Customer Journey: How to Engage People in a Mobile Fi...FollowAnalytics
Customers don’t think about channels, they think about their needs. Customers simply want to engage with your brand in the way that is the easiest for them, whether that’s email, in-app, social or in person. As a marketer it’s your job to connect the dots to understand your customers’ needs and serve them the experiences they expect.
This requires making sure intelligence from multiple sources are centralized so you can determine things like: What message is best to send? What platform is it best to send it on? What channel should you use?
In this webinar, guest speaker Julie Ask from Forrester, an expert in mobile marketing and channel strategy, will share valuable industry insights and best practices to help you put together an impactful omnichannel strategy that delivers ROI.
You will learn:
How to go beyond viewing users as data points and approach them on a personal level to increase the impact of your marketing campaigns.
How successful omnichannel strategies balance multiple platforms and communication channels with their customers.
How to break the mobile silo and fold mobile into your broader marketing strategy to leverage its full potential for engaging your customers in contextual and personal ways.
Speakers
Julie Ask VP, Principal Analyst at Forrester, serving Ebusiness & Channel Strategy Professionals
Gail Ennis CMO, FollowAnalytics
Are you a CMO looking to make an impact with your retail brand wherever your consumers are? Mobile is the solution for brand building, growth, and revenue. Learn how to unify brand awareness, engagement, and retention activities with a mobile campaign.
The Transformation To Mobile - Mobile StrategyMobtimizers
To really embrace mobile as an organization, we have to understand the paradigm shift that it represents. And how we should rethink the customer experience and our organizations ability to deliver. That is the framework and process of this presentation.
You will learn:
– what is omnichannel marketing
– how to segment your app users and how to use that segmentation for communication in other channels
– how to acquire leads from the app
– what can you learn from geolocation data
– how to address multi-screening
– how to keep in touch with anonymous website visitors
An Insider's Guide to Mobile AdvertisingOrigami Logic
- Learn about the latest mobile advertising opportunities and how to activate them alongside a strong measurement foundation.
- Understand the role of mobile in cross-channel campaigns and the unique opportunities available only in mobile.
- Implement a well-defined measurement system that enables valuable insights from your mobile initiatives.
As specialist advisers to the marketing communications and technologies industry, we are uniquely positioned to ensure that we are continually on top of key trends in this rapidly evolving landscape.
Mobile: Shaping the First-screen Customer ExperienceSwrve_Inc
It’s been said many times: mobile is eating the world. As a result the digital customer journey as we know it is not only outdated, perhaps it has become irrelevant. In an era where consumers check their smartphones 150 times a day, and where 87% of millennials admit that they have their smartphone at their side all the time, perhaps it’s time for marketers to rethink the customer journey and invest in a customer engagement model that is centered around the customers’ first screen, the mobile phone.
After The Download: Keeping Them Engaged Using 1:1 Marketing
1.
2. How Mobile Trends Will Affect Marketers
A Key Challenge Mobile Marketers Face Today
Best Practices For Moving Mobile Marketing Forward
Q & A (During the Roundtables!)
AGENDA
3. Today, there are 7B people in the
world and there are 6B mobile
phone subscriptions
WE ARE ON THE BRINK
OF A MOBILE-ONLY AGE
5. Tipping Point for Mobile
Has Arrived
“Mobile overtakes internet
access in 2014.”
Comscore , January 2015
Mobile Dominates
Social Media
“80% of Facebook Traffic
is mobile.”
IDC, January 2015
Epic Growth of Mobile
App Revenue
“Mobile apps now influence
more than $500 B in sales.”
Venture Beat Research,
January 2015
Mobile Marketing More
Effective than Digital
“Consumers are 70% more
likely to take action on their
mobile devices within one hour of
seeing a marketing message .”
CMO Council
January 2015
It’s a
MOBILE
WORLD
Mobile App Market May Be Bigger Than the Internet
”By 2016 mobile app use will surpass the use of Internet domains,
making apps the #1 way of engagin g with brands”
Gartner, January 2015
6. Mobile Engagement Is The
Highest Priority For CEOs
"81% of CEOs see mobile technology for
customer engagement as the most
strategically important in 2015”
PWC's 18th Annual Global CEO Survey
January, 2015
It’s a
MOBILE
WORLD
7. How Mobile Trends Will Affect Marketers
Outline The Biggest Challenge Mobile Marketers Face Today
Explain Best Practices For Moving Mobile Marketing Forward
Q & A
AGENDA
8. Getting ready for a
MOBILE-FIRST WORLD
adssocialinstoremobiletvprintemailweb
11. Mobile Maturity Index
Phases of Mobile Marketing Maturity
Getting to Mobile Moments
Drive User
Acquisition
Ad Networks
Attribution
Analytics
Create Activist
Loyal Users
Engage m ent
Campaigns
Custom er
Experien c e
Analysis
Drive
Transactional
Activity
Capture Mobile
Moments
1:1 Contex tu al
Camp aign s
ROI An alysis
Evaluate my mobile
ecosystem
Store
Performa nc e
Competiti ve
Intelligen c e
Presence Visibility Engagement Connect
ROI
How’s My Mobile Marketing Working?
12. STEP UP TO ENGAGEMENT
It’s Really Not Just About the Ads
I
Typical Lifecycle of Today’s Mobile Apps
PEAK
Here’s The Challenge:
3 of 4 mobile apps
uninstalled after
download
Only 16% of users opt-in
to notifications
Created
Apps
Driving User
Acquisition
Begin
Engaging
13. MOBILE MOMENTS IN ACTION: TRAVEL & HOSPITALITY
Search for hotel
in particular
city and time
Provided
related
shortcuts to
flight booking
and car rental
Remind of travel
time. Provide
with quick link to
book
transportation
(taxi) from
current location
to airport
Send alert with
directions (gate
number,…) for
specific flight
and remind to
check in from
mobile app at
once
Send alert with
hotel address
and 1-click to
book taxi
-
Directions to car
rental partner
with matching
discount
Send alert with
1-click to book
taxi for airport or
car rental drop
off instructions
Ask for quick
mobile
satisfaction
survey filling
Travel
planning
Before
travel
At
departing
airport
At
destination
airport
At
checkout
At
checkout
14. MOBILE MOMENTS IN ACTION: STUDENT BANKING
Educate about
service aimed at
young actives,
assistance for
switching from
student
Make offer for
car loan with
special student
APR.
Invite for
banking needs
assessment with
personal advisor
Invite client to
discover bank
relocation
service
Special in-app
offer in mortgage
simulator with
preferential
limited-time APR
Close to
graduation
Graduation
Client is frequently visiting car
loan simulator in-app
Search for bank
branch in new area
Use mortgage
simulator
Relocation
planning
15. How Mobile Trends Will Affect Marketers
Outline The Biggest Challenge Mobile Marketers Face Today
Explain Best Practices For Moving Mobile Marketing Forward
Q & A at the Roundtable
AGENDA
16. BEST PRACTICES
For Mobile Engagement
To Get Mobile Moments
1. CONNECT to CRM
2. USE all five levels of
mobile engagement
3. LEVERAGE mobile
marketing
automation
17. Feed your CRM with mobile
usage data
Augment your customer profile
with mobile specific knowledge
Segment your mobile audience
thanks to CRM data
Use mobile native campaigns
(push and in-app) to reach
customers where they spend
time
Create 1:1 mobile campaigns
with personalized message
straight from your CRM
CONNECT TO CRM
18. BROADCAST
Broad Reach
2-5%
RELEVANCE
Custom Reach
12-18%
CONTEXTUAL
Geo Fencing &
Situation
19-24%
PERSONALIZED
1:1
CRM & Self-
Triggered
>25%
Level
Value
Conversion
Rate
Sample
Message
SEGMENTATION
Targeted Reach
5-12%
Use All Five Levels of
ENGAGEMENT STRATEGY
We are experiencing an
issue with our check-
out feature. Please try
checking out again later
today!
We updated our app to
add some great new
features. Click here to
update!
You haven’t viewed the
shoe section in our app
for weeks and we have a
ton of new styles!
We’re having a huge
sale in the store on
Madison Ave.
Check it out!
Here’s a 20% discount
coupon for being such a
loyal customer!
19. Click & Connect CRM
Deep Analytics & Machine Learning
Rich Mobile Profiles
Customer Triggered Interactions
& Campaigns
Designed for Marketers
Support for Internet-of-Things
Secure, Scalable, Reliable
Go Fast Approach
Leverage MOBILE
MARKETING AUTOMATION