The document discusses strategies for gaining and maintaining audience attention when presenting. It describes common problems like audiences continuing conversations when the presenter wants to start or using devices. It recommends projecting confidence physically and with your voice. Simply waiting in silence for 20 seconds will usually quiet a room. Under no circumstances should you start speaking while the audience is talking. You can ask for full attention or involve the audience in discussions to keep them engaged. Making the content compelling is also important to holding attention.