The document describes a communication breakdown between the author and an acquaintance, B, during a lunch meeting. There was a lack of active listening on B's part as he interrupted and offered unwanted advice. The author also failed to receive B's intentions well. After reflecting, the author realized communication requires openness from both parties. The document then outlines 10 keys to effective communication, such as being receptive, maintaining eye contact, asking questions to further understanding, and connecting genuinely.