The art of making presentation highlights the learning styles of people based on different theories and it's necessity for planning the content.

1. By Subrata Dey
The Art of Making
Presentation

2. The Art of Making Presentation
Whose fault is it? “The Audience” or “The
Presenter” or “The Content”?

3. Three Entities of Presentation
Presentation
The
Audience
The
Content
The
Presenter

4. Preparation: Audience Analysis
What does the audience already
know about the subject?
What are their need, expectations
from this presentation?
How will the audience benefit
from this presentation?
Raise a few questions in their mind to increase the
interest and plan your content accordingly.

5. Preparation: Audience Analysis
What is the learning
style of your Audience?

6. There are three types of Learners:
Visual Learners: Learn from
Pictures, Charts & Graphs
Auditory Learners: Learn by
Hearing, Discussion, Debate and
Story Telling
Kinesthetic Learners: Learn by
Activities, Role Play/Games/
Working models

7. Visual Learners
• Uses visual objects such as graphs, charts, pictures,
and seeing information
• Can read body language well and has a good
perception of aesthetics
• Able to memorize and recall various information
• Tends to remember things that are written down
• Learns better in lectures by watching them

8. Auditory Learners
•Retains information through hearing and speaking
• Often prefers to be told how to do things and then
summarizes the main points out loud to help with
memorization
• Notices different aspects of speaking
• Often has talents in music and may concentrate better
with soft music playing in the background

9. Kinesthetic Learners
•Likes to use the hands-on approach to learn new
material
• Is generally good in math and science
• Would rather demonstrate how to do something rather
than verbally explain it
• Usually prefers group work more than others

10. Preparation: Audience Analysis
A person will generally learn by all
three styles, but one is the
dominant style and is always
preferred over others.
In about 65% of the people, Visual
Learning is the dominant style of
learning.

11. Preparation: Audience Analysis Summary
Edgar Dale’s Cone of Experience was developed in 1946
and it also emphasizes the various learning experiences. It
gave the “Percentage of Retention after 2 Weeks”

12. Preparation: Audience Analysis
So you have to plan the content to satisfy all the three types
of learners, otherwise you will lose your audience.
1. Use Pictures, Charts, Figures and videos, instead of only
text to retain your Visual Audience.
2. You have to speak well in short and simple sentences
and can also use recorded speech of famous
personalities to emphasize your points.
3. You have to plan activities for your kinesthetic learners.
However, this will not be possible in short presentation
which is for information purpose only.

13. Preparation: Audience Analysis Summary
A few additional Tips to
keep Audience Engage:
1. Change what you are
doing.
2. Ask a question.
3. Ask for show of hands.
4. Ask for volunteer to
read a passage for you.

14. Three Entities of Presentation
Presentation
The
Audience
The
Content
The
Presenter

15. The Content of Presentation -Preface
Start with outlining a few questions at the beginning.
• It is human nature to love mystery and be the
one to solve them.
• It frames the content of the presentation and
prepares your audience for everything you are
going to tell them. It sparks their curiosity.

16. The Content of Presentation -Preface
• You can start with News Paper articles related to
your topic and frame the question accordingly.
i.e. What led to the collapse of M/s “ABC Bank”?
Why M/s “XYZ” product quality is deteriorating?
This kind of start is required for persuasion or education purpose and can be ignored
for information sharing short presentation.

17. The Content Itself
• After the questions, you can have the slide to
describe the content of the presentation and it’s
structure.

18. The Content Body
• The most effective way to make a persuasive
presentation is to structure it like a story.
What is?
What
could be?
What is?
What
could be?
What is?
What
could be?
What is?
New Bliss
Call for
Action.
EndMiddleBeginning

19. The Beginning
• Start describing the life as the audience knows it.
• Your audience should start nodding their head in
recognition.
• This will create a bond between you and your
audience.
• After setting the baseline of “WHAT IS”, introduce
your vision of “WHAT COULD BE”.

20. Develop the Middle
• After establishing the gap use rest of the
presentation to bridge the gap.
• Answer the questions raised during the beginning
of presentation.
• Give live examples to establish your point. Keep
highlighting the contrast between “WHAT IS” and
“WHAT COULD BE”

21. The End Part
• Never end with “To Do List”.
• Define –Action Points and motivate people to act
on it by highlighting the rewards.

22. Three Entities of Presentation
Presentation
The
Audience
The
Content
The
Presenter

23. The Presenter
•Build your own credibility in
your introduction, and create a
safe comfortable environment
for your audience.
•Be aware of your own body
language. You are the most
powerful visual aid of all, so use
your body movement and
position well.

24. The Presenter
• Preparation and knowledge
is the key for a good
presentation. It gives you
the confidence.
• Depth of conviction counts
more than height of logic
and enthusiasm is worth
more than knowledge.
Passion is therefore a very
powerful component for
any presentation.

25. The Presenter
• When you are a presenter you
are in charge. The audience
generally accepts this, and you
are within your rights to control
anyone who does not.
• Good presenting is about
entertaining as well as
conveying information. As well,
people retain more if they are
enjoying themselves and feeling
relaxed.

26. Engage Emotionally With your Audience.
Tell a personal story about you. Make
them feel that they really know you.
Instead of a “speech”, a memorable
presentation is more like a conversation.
Give them the feel that you’re travelling
together. There are mysteries to be solved;
Questions to be answered. .
Target the head and heart for a
memorable presentation.

27. The Art of Making Presentation
Should
have
audience content & presenter
among

28. References :
Blog by Nancy Duarte in HBR and