Slides Asha Gupta recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
http://TheProductMentor.com
Slides Asha Gupta recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
http://TheProductMentor.com
Discover what a multimedia CV could do for you. Easily add a video on to your CV and allow recruiters to view your personal attributes within seconds, which will make you stand out amongst other candidates.
Tips for Driving Video Adoption With Your Sales TeamVidyard
Whether it's hesitancy or being uncomfortable in front of the camera, or thinking video will take too much time, sometimes reps or teams are reluctant to hit record and start using video in their process.
Grab this cheat sheet for five tested tips for driving the use of video across your sales teams.
Get more tips over on the Vidyard blog: https://bit.ly/3hgPNwV
Productized consulting for designers by Jane PortmanInVision App
Trapped in the sad world of hourly billing, spec work, and scope creep? Productized consulting is the perfect way to level up your design practice—you can finally set your own rules for client work, eliminate proposals, and obtain monthly revenue.
In this talk, you'll learn how (and why) productized consulting works, and what exact steps you should follow to set up your first product.
Presentation and Pitching Skills TrainingKurdo Othman
This presentation is based on the Business Model Canvas. Once you have your Canvas ready, you need to prepare for the next stage of pitching your idea.
The main source of this presentation is Strategizer business model.
The importance of design and marketing collaboration with Dan Slagen of CrayonInVision App
Marketing creates interest in a brand, and design communicates a brand, so why do so many designers keep the marketing team at arm's length? The relationship between design and marketing teams could be the leading reason you hit or miss your 2016 goals. Join us to learn about how involving marketers in your design process is essential to a successful product.
The presentation talks about Ad Script Writing.it also gives additional insights to understand the target audience and explains various persuasion modes.
The Art of Making Engaging and Effective Learning VideosAggregage
In this webinar, Joseph Suarez will break down the craft, the art, and the science, of video production and reveal how to leverage the production process to create engaging learning videos of all types and sizes.
How to Develop Great Online Video Training Programs | Webinar 05.19.15BizLibrary
We know bite-sized video works to deliver highly effective, targeted learning content and resources to employees. We also know that with the right approach to delivery (mobile!), bite-sized video has the potential to live up to the long promised “anytime, anywhere” learning capability of online training.
The challenge many organizations are now confronting is how to develop customized content to deliver their unique subject matter expertise to employees and maybe even customers in an effective video format.
In this session, you will learn the art and science of developing customized online training videos. Adult learning theory, brain science and memory feedback loop are the foundational principles we’ve relied on for years - and they are still more important than ever! We’ll take these foundational principles and bring them into line with current technology and video capability to help us create, development and then deliver online training videos that work better than any type of online training that’s come before.
www.bizlibrary.com
Video Marketing Machine: How to Crank Out Great Video - Even If You Hate Bein...Lou Bortone
Wouldn't it be awesome to put out one great-looking, lead-generating video EVERY WEEK!? Well, I figured out a system that shows you how… in less than 7 hours a month. You can do all your videos one day a month and never think about them again until the next month.
It's not hard to do and can be done faster than most other lead generating strategies- if you know the secrets on how. It's all revealed in this PDF.
Discover what a multimedia CV could do for you. Easily add a video on to your CV and allow recruiters to view your personal attributes within seconds, which will make you stand out amongst other candidates.
Tips for Driving Video Adoption With Your Sales TeamVidyard
Whether it's hesitancy or being uncomfortable in front of the camera, or thinking video will take too much time, sometimes reps or teams are reluctant to hit record and start using video in their process.
Grab this cheat sheet for five tested tips for driving the use of video across your sales teams.
Get more tips over on the Vidyard blog: https://bit.ly/3hgPNwV
Productized consulting for designers by Jane PortmanInVision App
Trapped in the sad world of hourly billing, spec work, and scope creep? Productized consulting is the perfect way to level up your design practice—you can finally set your own rules for client work, eliminate proposals, and obtain monthly revenue.
In this talk, you'll learn how (and why) productized consulting works, and what exact steps you should follow to set up your first product.
Presentation and Pitching Skills TrainingKurdo Othman
This presentation is based on the Business Model Canvas. Once you have your Canvas ready, you need to prepare for the next stage of pitching your idea.
The main source of this presentation is Strategizer business model.
The importance of design and marketing collaboration with Dan Slagen of CrayonInVision App
Marketing creates interest in a brand, and design communicates a brand, so why do so many designers keep the marketing team at arm's length? The relationship between design and marketing teams could be the leading reason you hit or miss your 2016 goals. Join us to learn about how involving marketers in your design process is essential to a successful product.
The presentation talks about Ad Script Writing.it also gives additional insights to understand the target audience and explains various persuasion modes.
The Art of Making Engaging and Effective Learning VideosAggregage
In this webinar, Joseph Suarez will break down the craft, the art, and the science, of video production and reveal how to leverage the production process to create engaging learning videos of all types and sizes.
How to Develop Great Online Video Training Programs | Webinar 05.19.15BizLibrary
We know bite-sized video works to deliver highly effective, targeted learning content and resources to employees. We also know that with the right approach to delivery (mobile!), bite-sized video has the potential to live up to the long promised “anytime, anywhere” learning capability of online training.
The challenge many organizations are now confronting is how to develop customized content to deliver their unique subject matter expertise to employees and maybe even customers in an effective video format.
In this session, you will learn the art and science of developing customized online training videos. Adult learning theory, brain science and memory feedback loop are the foundational principles we’ve relied on for years - and they are still more important than ever! We’ll take these foundational principles and bring them into line with current technology and video capability to help us create, development and then deliver online training videos that work better than any type of online training that’s come before.
www.bizlibrary.com
Video Marketing Machine: How to Crank Out Great Video - Even If You Hate Bein...Lou Bortone
Wouldn't it be awesome to put out one great-looking, lead-generating video EVERY WEEK!? Well, I figured out a system that shows you how… in less than 7 hours a month. You can do all your videos one day a month and never think about them again until the next month.
It's not hard to do and can be done faster than most other lead generating strategies- if you know the secrets on how. It's all revealed in this PDF.
More and more meeting and training presentations are going to a virtual format. This presentation will provide you with good practices to run a smooth Webinar or virtual meeting. This presentation is applicable regardless of the Webinar platform that you use.
We’ve all been there. You needed some time to relax after graduation and now you’re (almost) ready to kick it into gear. Let us help you get off the couch—and into a job.
For more on Career Development insights, check out the collection of training courses here: http://www.lynda.com/Career-Development-training-tutorials/1295-0.html
Kevin Seifert recently presented this deck during an AMA Triangle Transitions Mastermind Meeting. He offered some great tips on using Zoom and how to present yourself better online.
3 Videos Your Company Should Make (And Tips For How To Make Them)Chris Lavigne
In this workshop, Chris from Wistia will talk about 3 different types of videos every software company can benefit from. He’ll also walk through some of his favorite production tips that will help everyone in the audience feel excited and ready to hit the ground running with video.
Getting started with videoblogging and getHEAVENTV
Should you require sounds for your videoblog, you need a microphone. Record you
voice as a voice over for promoting the product and its benefit to consumers. Sounds are
as important as videos on a videoblog. It is advisable to make your sound effects as
enticing as the video.
Your video editing software can be any program. You need this to finalize your work. You
can add sounds, delete some bad angles, or insert some still pictures in there too. Some
programs are user-friendly and can be used even with zero knowledge on video editing.
Even simple video editing programs should do the trick. Select your background
carefully too. The light affects the presentation so make sure that the background and
the light complements each other.
Videoblogging is a great tool but it also has it downside. It may slow down the computer
so other may steer clear of it. Download time may also be time consuming especially ifcustomer is still on a dial- up connection.
VIDTASIA REVIEW – DISCOUNT AND HUGE BONUSĐức Nguyễn
http://glennreview.com/vidtasia-review/
Vidtasia (from the name itself) is a comprehensive training on how to use the best tool in creating marketing (and educational) videos – Camtasia.
But unlike other Camtasia training out there, Vidtasia is application based, meaning it’s not just a training on how to use Camtasia, but also on how to create effective marketing videos using this tool.
The Training includes:
-Professional Screen Capture Video Creation
-Live Action Video Editing
-Motion Graphics
-Greenscreen Video Editing
-Visual Effects
-Video Publishing
-And More!
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
2. Yes, these are all names I have been called by actual customers
Jan
3. Support interactions can often
be mechanical and impersonal
This is largely influenced by the mediums that we use
4. How many folks use
email for support?
How many people here work in
support or customer happiness?
5. “I want to speak to a real
human”
Email is useful in many ways, but is lacking in humanity
6. Let’s not forget about our friends
who use phone or live chat
Those tools have their uses & strengths but they
lack the visual cues of face-to-face communication.
7. Enhance & Humanize Your
Support w/ Video!
Using video in support interactions is a great medium for demonstrating
solutions in a clear, understandable way, and adds a human element that is
often missing in email, phone, or even live chat
8. Roadmap
• Why do it? (you are here)
• Storytime: our journey with support video
• Hurdles to Adoption
• Workflows & Production Tips
•Tech Suggestions
9. Why do it? (cont.)
But let’s face it - in order to argue for something new or make a
change at your company/organization, you need to show that
the new tool/tech/strategy moves the needle
Now I’m not really a numbers guy…
12. Story Time: How we got here
At Wistia, we’re encouraged to make videos from day 1.
13. I worked in film before Wistia, and even I found it daunting.
on camera can be scary, especially i
Then some colleagues put together a webcam record feature:
14.
15. 2 clicks > record a video > share
Video De-mystified
16. So we started firing off some video
responses to things like feedback:
17. We also used them for saying
goodbye to customers:
18. The earliest things we were doing with videos
in support was just adding that human element.
19. For tech support, the screencast is one
of the best tools we have available.
Whether it's a GIF or an instructional piece with voiceover, showing
the exact steps to reproduce or fix something is second to none
20. Now we have Soapbox to make
this process even easier.
https://happiness.wistia.com/medias/gyb9sci9ug
21. Hurdles to Adoption
The hard part is actually *doing it*.
In my opinion, there are a few key reasons for that:
• It's a big departure from well-worn workflows.
• Not everyone wants to be on camera
• It can be disruptive to those around you if you work in a quiet space
• Kind of like reading a book, it's easier to see the short-term gain of not
doing it rather than appreciating the long-term value of doing it
22. Hurdles to Adoption
Here are my suggestions for getting your people prepared &
practiced for leaping clear over those hurdles:
• Give them time. You may need to explicitly loosen expectations around time spent pe
• If your office is normally quiet, set up a designated space for recording videos
• Provide the skills & tools for looking great on camera
• Find easy wins to use video responses - layups build confidence
23. Hurdles to Adoption
It's going to feel weird at first, and it will probably take more time initially than it would to
24. Workflows & Production Tips
• You will do multiple takes. Accept this & plan accordingly
• Be deliberate with your lighting:
* Avoid backlighting
* Aim for contrast from your background
* Use a key light for that extra pop - desk lamp or cheap LED
• Just freakin’ do it! The more experience, the easier it will get
25. Workflows & Production Tips
Here’s a handy outline for making support videos:
1. Say hello
2. Restate the problem
3. Show the solution & how you got there
4. Summarize
5. Leave space for follow-up
26. Workflows & Production Tips
When I'm done, I'll do a quick primer in email:
Hey, shot a quick video for you to answer the question:
<video>
Let me know if anything is unclear, or if you have trouble watching that!
Cheers,
Harps
Depending on your business, you may want to include more context in the email.