Autodesk offered a free trial of their expensive 3D modeling software program to commercial software designers.

1. The Apocalypse Trigger
Gamification in Customer Engagement

2. Prepared By
Manu Melwin Joy
Assistant Professor
SCMS School of Technology and Management
Kerala, India.
Phone – 9744551114
Mail – manu_melwinjoy@yahoo.com
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3. The Apocalypse Trigger
• Autodesk offered a free
trial of their expensive
3D modeling software
program to commercial
software designers.

5. The Apocalypse Trigger
• Commercial designers are
largely unfamiliar with 3D
techniques, used in video
game design, so the trial
was intended to show
them the possibilities the
software offered.

6. The Apocalypse Trigger
• Autodesk knew the
longer users stayed with
the trial, the more likely
they were to license the
software.

7. The Apocalypse Trigger
• But 3D modeling is difficult
to master, especially
through traditional tutorial
instruction, and many of
these commercial users
got frustrated and quit.

8. The Apocalypse Trigger
• Gamifeye explains how
Autodesk then redesigned
the software trial as a game,
called The Apocalypse
Trigger,using a fun theme ─
solve the “Mystery of the
Missing Gems”.

9. The Apocalypse Trigger
• The missions take you around
the world to different
examples of famous
architecture that the user
must then create 3D models
of in order to find the gems
and win the game.

10. The Apocalypse Trigger
• The interactive levels and
elaborate imagery appeal to
this visual audience and
have helped them learn the
Autodesk software.

11. The Apocalypse Trigger
• The results: Trial time
increased by 40% and
conversion from trial to
license holders increased by
15%.