This document provides information about mobile marketing strategies. It discusses three unfair advantages of mobile marketing: 1) how to run mobile coupons that drive sales, 2) engaging mobile deal strategies, and 3) how click-to-call and click-to-email features can generate more leads. The document aims to provide actionable content on these topics and suggests purchasing software to implement them. It includes statistics on mobile usage and quotes from companies about their mobile experiences.

1. THIS IS HEYO.

2. HEYO HELPS YOU
GROW.

3. Post all questions:
Fb.com/Heyo on pinned
post.

4. 3 Unfair Advantages
of Mobile Marketing
Nathan Latka
CEO, Co-founder | Heyo

5. 1. How to run a mobile coupon that
actually works to drive sales
2. Mobile deal strategies – engaging
ways to capitalize on deals
3. How click-to-call and click-to-email
features generate more leads
Today, you will learn 3
things…

6. Our goal is to blow you away with
actionable content.
After you learn all this content, you’ll
have the option to purchase our
software at the end.

7. Current Mobile Landscape
“In the last 12 months, customers around
the world ordered more than $1 Billion worth
of products form Amazon using a mobile
device.”
– Jeff Bezos, CEO | Amazon

8. “A good mobile experience, not lower prices,
generates higher conversions, more sales,
and more repeat customers.”
– KissMetrics
Current Mobile Landscape

9. Current Mobile Landscape
+ Mobile is now driving 36% of all email opens
(Knotice)
+ 47% of consumers use their mobile phone to
search for local information, like a local store
they want to visit
(Sybase 365+ MMA)

10. 1. Mobile coupons that work

11. + 71% of 16-31 years old said they use mobile
coupons to get e-commerce discounts
(Cognizant Technology)
1. Mobile coupons that work

12. + 79% of smartphone users say they
found it useful to download mobile coupons
(Accenture)
1. Mobile coupons that work

13. 1. Mobile coupons that work

14. 1. Mobile coupons that work

15. 2. Mobile Deal Strategies

16. 2. Mobile Deal Strategies
+ 59% of consumers use a mobile phone
for shopping activities while sitting at home
(Arandell)
+ 87% of consumers will use a mobile
device to help make holiday purchases
(Sybase 365 + MMA)

17. Smart URLS:
http://manage.smarturl.it/
2. Mobile Deal Strategies

18. QR Codes:
let's Google it
2. Mobile Deal Strategies

19. 2. Mobile Deal Strategies

20. 2. Mobile Deal Strategies

21. 3. Click-to-call & Click-to-email

22. FREE PDF:
Click-to-Email guide
Text HEYO to 68398 to get…

23. 3. Click-to-call

24. 3. Click-to-call
+ Customers 2-3x more likely to click-to-call
from their smartphone than click any ad on
their desktop computer
(CNN Money)

25. 3. Click-to-call
“The customer is only concerned about how they
get their flowers to their wife on the day that is most
meaningful.”
– Amit Shah, 1-800-Flowers
Sr. Dir. Online, Mobile & Social Media

26. 3. Click-to-call
+ Click-through rates increased more
than 270% on mobile over desktop devices
(CNN Money)
+ Mobile ads = 10% of all online sales - up from
0% the year before
(CNN Money)

27. 3. Click-to-call
“Sometimes customers can do all the research, but
they’ll still have questions they want to talk to
someone about.”
– Joshua Palau, Comcast
VP Digital Sales and Marketing

28. 1. How to run a mobile coupon that
actually works to drive sales
2. Mobile deal strategies – engaging
ways to capitalize on deals
3. How click-to-call and click-to-email
features generate more leads
Today, you learned 3
things…