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Digital Marketing Directions: Three Trends Shaping 2014 Hospitality Internet Marketing

Tim Peter
Tim Peter

2014 introduces the largest disruption of hotel internet marketing in years, with changes in mobile, content marketing, and search putting more pressure on hotels and resorts. This presentation delivered to HSMAI highlights those changes and how travel marketers can take advantage to help their brands and their businesses succeed in a complex marketplace.

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Digital Marketing Directions
Three Trends Shaping Hospitality
Internet Marketing and E-commerce
in 2014
A Rapidly Changing Landscape
Internet Everywhere
More People Own Mobile Phones Than Own
Toothbrushes
2013: 45% of Searches on Mobile

Source: Google
Have We Reached “Peak Search”?

Source: Google

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