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Ethics In Advertising


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Ethics In Advertising

  1. 1. CHAPTER-1 OF ASCI CODES <ul><li>Ensuring truthfulness and honesty of </li></ul><ul><li>representations and claims made </li></ul><ul><li>by advertisements. </li></ul><ul><li>Safeguarding against misleading </li></ul><ul><li>advertisements . </li></ul>
  2. 2. CASE-1 UPHELD UNDER CODE <ul><li>BRAND : Surf excel liquid detergent. </li></ul><ul><li>COMPANY : Hindustan lever ltd. </li></ul><ul><li>AD. AGENCY : Lowe lintas &partners. </li></ul>
  3. 3. CASE-2 UPHELD UNDER CODE <ul><li>BRAND :Sunsilk Shampoo. </li></ul><ul><li>COMPANY : Hindustan lever ltd. </li></ul><ul><li>AD AGENCY :Hindustan Thompson Associates. </li></ul>
  4. 4. CHAPTER-2 OF ASCI CODES <ul><li>Ensuring that advertisements are not offensive to generally accepted standards of public decency. </li></ul>
  5. 5. CASE-1 UPHELD UNDER CODE <ul><li>BRAND: Samsung Instachill Airconditioner </li></ul><ul><li>COMPANY : Samsung India Electronics ltd. </li></ul><ul><li>AD AGENCY :Triton communications. </li></ul>
  6. 6. CASE-2 UPHELD UNDER CODE <ul><li>BRAND :Ibaya. </li></ul><ul><li>COMPANY : Indishop pvt ltd. </li></ul><ul><li>AD. AGENCY : Lowe lintas &partners </li></ul>
  7. 7. CHAPTER-3 OF ASCI CODES <ul><li>To safeguard against the indiscriminate use of Advertising in situations or of the Promotion of Products which are regarded as Hazardous or Harmful to society or to individuals, particularly minors, to a degree or of a type which is Unacceptable to Society at Large </li></ul>
  8. 8. CASE-1 UPHELD UNDER CODE <ul><li>BRAND :Livo plus capsules </li></ul><ul><li>COMPANY :Ajanta Pharma ltd. </li></ul><ul><li>AD AGENCY :Solutions Advertising </li></ul>
  9. 9. CHAPTER-4 OF ASCI CODES <ul><li>To ensure that Advertisements observe fairness in competition such that the Consumer's need to be informed on choice in the Market-Place and the Canons of generally accepted competitive behaviour in Business are both served. </li></ul>
  10. 10. CASE-1 UPHELD UNDER CODE <ul><li>Brand : Iodex Power Cream </li></ul><ul><li>Company : SmithKline Beecham Pharmaceuticals Ltd. </li></ul><ul><li>Advertising Agency : Enterprise Nexus Communications </li></ul>
  11. 11. CASE-2 UPHELD UNDER CODE <ul><li>Brand: Godrej All Care Soap </li></ul><ul><li>Company : Godrej Soaps Ltd. </li></ul><ul><li>Advertising Agency : Mudra Communications </li></ul>