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@BENJLERER
@THRILLISTMEDIA
#DIGICRONUT
It’s the BEST TIME EVER to
start a digital media company.

@BENJLERER
@THRILLISTMEDIA
#DIGICRONUT
Modern Publishing Tools

Social
Smartphone Proliferation
Amazon Web Services

Broadband

MOBILE

Google/Search
@BENJLERER
...
@BENJLERER
@THRILLISTMEDIA
#DIGICRONUT
There is a big UNTAPPED
OPPORTUNITY in digital media.

@BENJLERER
@THRILLISTMEDIA
#DIGICRONUT
Currently Tapped Revenue Streams:

1. Advertising
2. Subscription
3. Events
4. Licensing
@BENJLERER
@THRILLISTMEDIA
#DIGIC...
Let’s Look Closer:

1. Advertising
2. Subscription
3. Events

4. Licensing
@BENJLERER
@THRILLISTMEDIA
#DIGICRONUT
UNLIMITED INVENTORY

Digital Ad Inventory > Advertiser Demand

@BENJLERER
@THRILLISTMEDIA
#DIGICRONUT
BRANDS ARE PUBLISHERS

@BENJLERER
@THRILLISTMEDIA
#DIGICRONUT
Mass Reach / Direct Response Solutions
Consume Majority of Ad Dollars

FACEBOOK
Pinterest

Google

Programmatic
Ad Network...
When Traditional Media worked, it didn’t
have this problem

@BENJLERER
@THRILLISTMEDIA
#DIGICRONUT
Advertising Spend:
Online vs. Offline
(this will continue…)

70
60
50

40

Print

30

Digital

Billions
20
10
0

2011 2012...
Annual Revenue for Digital Publishers
120
100
80
60
40

LESS THAN
$100 MILLION

20
0
Yearly Revenue
@BENJLERER
@THRILLISTM...
A Challenge For Publishers to Overcome

PREMIUM

REMNANT inventory

@BENJLERER
@THRILLISTMEDIA
#DIGICRONUT
Let’s Look Closer:

1. Advertising

2. Subscription
3. Events

4. Licensing
@BENJLERER
@THRILLISTMEDIA
#DIGICRONUT
Substantial Subscription Revenue
is limited to very few publishers.

@BENJLERER
@THRILLISTMEDIA
#DIGICRONUT
@BENJLERER
@THRILLISTMEDIA
#DIGICRONUT
Let’s Look Closer:

1. Advertising

2. Subscription

3. Events
4. Licensing
@BENJLERER
@THRILLISTMEDIA
#DIGICRONUT
@BENJLERER
@THRILLISTMEDIA
#DIGICRONUT
Let’s Look Closer:

1. Advertising

2. Subscription
3. Events

4. Licensing
@BENJLERER
@THRILLISTMEDIA
#DIGICRONUT
@BENJLERER
@THRILLISTMEDIA
#DIGICRONUT
There is a big UNTAPPED
OPPORTUNITY in digital media.

@BENJLERER
@THRILLISTMEDIA
#DIGICRONUT
COMMERCE!
@BENJLERER
@THRILLISTMEDIA
#DIGICRONUT
We grew to be a
Decent-Sized business
9,000,000
8,000,000
7,000,000
6,000,000
5,000,000
4,000,000
3,000,000
2,000,000
1,00...
“Streetwear's bold styles and outlandish patterns either grab
you immediately or they don't – no one's ambivalent about a
...
READERS

BUYERS

@BENJLERER
@THRILLISTMEDIA
#DIGICRONUT
Huge Increase in Lifetime Value
Shitload
of Value

No Value
@BENJLERER
@THRILLISTMEDIA
#DIGICRONUT
Massive Commerce Business

80% commerce

20% advertising
@BENJLERER
@THRILLISTMEDIA
#DIGICRONUT
We DON’T have this problem
Typical Digital
Publisher

PREMIUM

REMNANT inventory

PREMIUM

NATIVE commerce

@BENJLERER
@TH...
$100M+

2M+

EXPECTED
2014 SALES

PACKAGES TO BE
SHIPPED IN 2014

Source: Internal
Huge Increase in Lifetime Value

$100+
$3-$20
Thrillist Brand
PremiumMedia
RPM

@BENJLERER
@THRILLISTMEDIA
#DIGICRONUT
Annual Revenue for Digital Publishers
120
100
80
60
40

LESS THAN
$100 MILLION
MORE THAN
$100 MILLION

20

0
Yearly Revenu...
The Kicker:
Understanding purchasing behaviors
also makes for a better ad product

@BENJLERER
@THRILLISTMEDIA
#DIGICRONUT
1M+

2M+

7M+

Credit Cards
on File

Packages to be
Shipped in 2014

Logged In
Users

@BENJLERER
@THRILLISTMEDIA
#DIGICRON...
There is a big UNTAPPED
OPPORTUNITY in digital media.

@BENJLERER
@THRILLISTMEDIA
#DIGICRONUT
You can do it!

@BENJLERER
@THRILLISTMEDIA
#DIGICRONUT
You can do it!

@BENJLERER
@THRILLISTMEDIA
#DIGICRONUT
You can do it!

@BENJLERER
@THRILLISTMEDIA
#DIGICRONUT
@BENJLERER
@THRILLISTMEDIA
#DIGICRONUT
Thank You.
You are my ONLY friends.

@BENJLERER
@THRILLISTMEDIA
#DIGICRONUT
Content & Commerce: The Digital Cronut (Ben Lerer, SXSW)
Content & Commerce: The Digital Cronut (Ben Lerer, SXSW)
Content & Commerce: The Digital Cronut (Ben Lerer, SXSW)
Content & Commerce: The Digital Cronut (Ben Lerer, SXSW)
Content & Commerce: The Digital Cronut (Ben Lerer, SXSW)
Content & Commerce: The Digital Cronut (Ben Lerer, SXSW)
Content & Commerce: The Digital Cronut (Ben Lerer, SXSW)
Content & Commerce: The Digital Cronut (Ben Lerer, SXSW)
Content & Commerce: The Digital Cronut (Ben Lerer, SXSW)
Content & Commerce: The Digital Cronut (Ben Lerer, SXSW)
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Content & Commerce: The Digital Cronut (Ben Lerer, SXSW)

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  • DOWNLOAD FULL BOOKS, INTO AVAILABLE Format, ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
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  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/yxufevpm } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/yxufevpm } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/yxufevpm } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/yxufevpm } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/yxufevpm } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/yxufevpm } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
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Content & Commerce: The Digital Cronut (Ben Lerer, SXSW)

  1. @BENJLERER @THRILLISTMEDIA #DIGICRONUT
  2. It’s the BEST TIME EVER to start a digital media company. @BENJLERER @THRILLISTMEDIA #DIGICRONUT
  3. Modern Publishing Tools Social Smartphone Proliferation Amazon Web Services Broadband MOBILE Google/Search @BENJLERER @THRILLISTMEDIA #DIGICRONUT
  4. @BENJLERER @THRILLISTMEDIA #DIGICRONUT
  5. There is a big UNTAPPED OPPORTUNITY in digital media. @BENJLERER @THRILLISTMEDIA #DIGICRONUT
  6. Currently Tapped Revenue Streams: 1. Advertising 2. Subscription 3. Events 4. Licensing @BENJLERER @THRILLISTMEDIA #DIGICRONUT
  7. Let’s Look Closer: 1. Advertising 2. Subscription 3. Events 4. Licensing @BENJLERER @THRILLISTMEDIA #DIGICRONUT
  8. UNLIMITED INVENTORY Digital Ad Inventory > Advertiser Demand @BENJLERER @THRILLISTMEDIA #DIGICRONUT
  9. BRANDS ARE PUBLISHERS @BENJLERER @THRILLISTMEDIA #DIGICRONUT
  10. Mass Reach / Direct Response Solutions Consume Majority of Ad Dollars FACEBOOK Pinterest Google Programmatic Ad Networks @BENJLERER @THRILLISTMEDIA #DIGICRONUT
  11. When Traditional Media worked, it didn’t have this problem @BENJLERER @THRILLISTMEDIA #DIGICRONUT
  12. Advertising Spend: Online vs. Offline (this will continue…) 70 60 50 40 Print 30 Digital Billions 20 10 0 2011 2012 2013 2014 2015 2016 2017 @BENJLERER @THRILLISTMEDIA #DIGICRONUT
  13. Annual Revenue for Digital Publishers 120 100 80 60 40 LESS THAN $100 MILLION 20 0 Yearly Revenue @BENJLERER @THRILLISTMEDIA #DIGICRONUT
  14. A Challenge For Publishers to Overcome PREMIUM REMNANT inventory @BENJLERER @THRILLISTMEDIA #DIGICRONUT
  15. Let’s Look Closer: 1. Advertising 2. Subscription 3. Events 4. Licensing @BENJLERER @THRILLISTMEDIA #DIGICRONUT
  16. Substantial Subscription Revenue is limited to very few publishers. @BENJLERER @THRILLISTMEDIA #DIGICRONUT
  17. @BENJLERER @THRILLISTMEDIA #DIGICRONUT
  18. Let’s Look Closer: 1. Advertising 2. Subscription 3. Events 4. Licensing @BENJLERER @THRILLISTMEDIA #DIGICRONUT
  19. @BENJLERER @THRILLISTMEDIA #DIGICRONUT
  20. Let’s Look Closer: 1. Advertising 2. Subscription 3. Events 4. Licensing @BENJLERER @THRILLISTMEDIA #DIGICRONUT
  21. @BENJLERER @THRILLISTMEDIA #DIGICRONUT
  22. There is a big UNTAPPED OPPORTUNITY in digital media. @BENJLERER @THRILLISTMEDIA #DIGICRONUT
  23. COMMERCE! @BENJLERER @THRILLISTMEDIA #DIGICRONUT
  24. We grew to be a Decent-Sized business 9,000,000 8,000,000 7,000,000 6,000,000 5,000,000 4,000,000 3,000,000 2,000,000 1,000,000 0 2005 2006 2007 2008 2009 @BENJLERER @THRILLISTMEDIA #DIGICRONUT
  25. “Streetwear's bold styles and outlandish patterns either grab you immediately or they don't – no one's ambivalent about a Playa's Club gold-studded teal sleeveless hoodie. Make the call and move on, with Jack Threads.” Thrillist Boston – October 9, 2008 @BENJLERER @THRILLISTMEDIA #DIGICRONUT
  26. READERS BUYERS @BENJLERER @THRILLISTMEDIA #DIGICRONUT
  27. Huge Increase in Lifetime Value Shitload of Value No Value @BENJLERER @THRILLISTMEDIA #DIGICRONUT
  28. Massive Commerce Business 80% commerce 20% advertising @BENJLERER @THRILLISTMEDIA #DIGICRONUT
  29. We DON’T have this problem Typical Digital Publisher PREMIUM REMNANT inventory PREMIUM NATIVE commerce @BENJLERER @THRILLISTMEDIA #DIGICRONUT
  30. $100M+ 2M+ EXPECTED 2014 SALES PACKAGES TO BE SHIPPED IN 2014 Source: Internal
  31. Huge Increase in Lifetime Value $100+ $3-$20 Thrillist Brand PremiumMedia RPM @BENJLERER @THRILLISTMEDIA #DIGICRONUT
  32. Annual Revenue for Digital Publishers 120 100 80 60 40 LESS THAN $100 MILLION MORE THAN $100 MILLION 20 0 Yearly Revenue @BENJLERER @THRILLISTMEDIA #DIGICRONUT
  33. The Kicker: Understanding purchasing behaviors also makes for a better ad product @BENJLERER @THRILLISTMEDIA #DIGICRONUT
  34. 1M+ 2M+ 7M+ Credit Cards on File Packages to be Shipped in 2014 Logged In Users @BENJLERER @THRILLISTMEDIA #DIGICRONUT
  35. There is a big UNTAPPED OPPORTUNITY in digital media. @BENJLERER @THRILLISTMEDIA #DIGICRONUT
  36. You can do it! @BENJLERER @THRILLISTMEDIA #DIGICRONUT
  37. You can do it! @BENJLERER @THRILLISTMEDIA #DIGICRONUT
  38. You can do it! @BENJLERER @THRILLISTMEDIA #DIGICRONUT
  39. @BENJLERER @THRILLISTMEDIA #DIGICRONUT
  40. Thank You. You are my ONLY friends. @BENJLERER @THRILLISTMEDIA #DIGICRONUT

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