2 9-2015 art-top10of2014

1. Tell me in the G2W questions:

2. Raise your hand if you have your microphone connected

3. If you can see this, tell me by checking in on Twitter. We’ll get started once everyone is here! heyo.com/checkin The webinar will begin shortly.

4. The Top 10 Facebook Campaigns of 2014 social media strategist at Heyo ARTHUR TUBMAN social media strategist at Heyo JAY M. TUCKER

5. In the next 30 minutes, you’ll learn: 1. 3 Campaigns that each captured over 1,000 new email leads 2. The 6 things that each of the Top 10 Campaigns of 2014 has in common 3. The most creative campaigns from 2014 that got the most likes and engagement

6. Social Media Strategist at Heyo. I’m Jay, @VTJayTuck

7. Tweet your notes to me using the hashtag: #HeyoNotes for your chance to win a FREE Heyo t-shirt!

8. In the next 30 minutes, you’ll learn: 1. 3 campaigns that each captured over 1,000 new email leads 2. The 6 things that each of the Top 10 Campaigns of 2014 has in common 3. The most creative campaigns from 2014 that got the most likes and engagement 4. At the end of the webinar, we’ll have live Q+A and choose a winner for our #HeyoNotes contest! You won’t want to miss this.

9. ONE Most Visually Appealing

10. INKWELL PRESS Impressions: 3750 Emails captured: 1800 Conversion Rate: 48%

11. GOORIN BROTHERS Impressions: 10,664 Emails captured: 8,404 Conversion Rate: 78%

12. TWO Starting with Success

13. KAO JAI COFFEE Impressions: 188 Emails captured: 80 Conversion Rate: 42%

14. ENTICING TABLES Impressions: 175 Emails captured: 76 Conversion Rate: 43%

15. THREE Most Impressive Conversion Rates

16. MARY J. BLIGE Conversion Rate: 85%

17. INCREDIBEARD Conversion Rate: 77%

18. FOUR Best Post- Campaign Follow Up

19. SOLO STOVE Impressions: 1,020 Emails captured: 474 Conversion Rate: 46%

20. FIVE Best Holiday Themed Campaigns

21. PRECIOUS MOMENTS Impressions: 444 Emails captured: 344 Conversion Rate: 78%

22. BOTTO’S Impressions: 892 Emails captured: 303 Conversion Rate: 34%

23. “Our main goal was to capture emails. This campaign turned out to be the highest converting campaign we've ever launched. Thankfully it was also easy to set up – we used the Heyo Contest template. It took me about 30 minutes. Looking forward to launching our next campaign here shortly!” - Paul Abdo, Social Media Strategist “ Paul created the highest converting campaign his company has ever launched Impressions: 1242 Emails captured: 716 Conversion Rate: 60%

24. What do all of the Top 10 Campaigns of 2014 have in common?

25. Do not use an iPad. Do not use an Amazon Gift Card. Pick an incentive that aligns emotionally with your fans and feature it in an image in the campaign. Strong Incentive ONE

26. Your campaign will not convert if you don’t encourage the fan or viewer to take action now (before they get distracted). Based off our tests, the best way to do this is with a countdown that has 7 days or less left on it. Create Urgency TWO

27. Do not be vague. Tell your fans exactly how they win by featuring the email opt in on the first step. Bonus: Easily integrate the campaign entrants into your email marketing program (Aweber, MailChimp, Constant Contact) and put them on a drip campaign that encourages campaign re- engagement. Easy to Enter THREE

28. Every Facebook campaign must make it easy for fans or campaign entrants to market your campaign to their networks. By asking the fan to like, FB share, and tweet, your campaign will get free traffic from their social networks. Let Them Market FOUR

29. Turn Your Fans Into Marketers Check out your campaign’s reach! Meet Paul. Paul enters your contest and shares and Tweets it out to all of his followers. Meet Paul’s friends. They share and Tweet your contest out to all of their followers.

30. Do not jam your brand into a rigid Facebook Contest template that doesn’t allow your brand voice to come through. Include your logo in the upper left and a description of the campaign in the bottom right to highlight your brand voice and personality. Brand Trust FIVE

31. 48% of Facebook’s Daily Users only use mobile. If you don’t publish and market your campaign with a smart URL, you are cutting your likelihood of success in half. Mobile a Must SIX

32. Enabling an easy way for users to opt in via mobile will spike conversion rate by at least 15%. Mobile a Must SIX

33. My industry is not a normal one. Will Heyo work?

34. Impressions: 111 Emails Captured: 50 Conversion Rate: 51% 50% Conversion Industry: Golf Club

35. Impressions: 5045 Emails Captured: 3228 Conversion Rate: 64% 64% Conversion Industry: Product/Service

36. Impressions: 2685 Emails Captured: 1504 Conversion Rate: 53% 53% Conversion Industry: Product/Service

37. 1. Your Facebook page has 500 likes or more 2. You want to build your email list 3. Your status updates get a few likes, comments, and/or shares 4. You have an email list of at least 100 subscribers You’ll be successful with Heyo IF:

38. So far, you’ve learned: 1. 3 campaigns that each captured over 1,000 new email leads 2. The 6 things that each of the Top 10 Campaigns of 2014 has in common 3. The most creative campaigns from 2014 that got the most likes and engagement Stay tuned for: Live Q&A and our #HeyoNotes winner!

39. Were there at least 2 things you learned so far? Post your answer in heyo.com/chat Yes or no:

40. Type “Buy” in heyo.com/chat Are you interested in pricing? Stay tuned, Q/A is only 10 minutes away!

41. Here’s what’s included with every Heyo package: 1. Launch a campaign every other week 2. Access to photo and video contest templates 3. Access to giveaway and sweepstakes template 4. Access to lead generation templates 5. Direct email service provider integration to double your list 6. Mobile versions of your campaigns to capture mobile leads 7. Stop paying freelance developers and designers 8. You won’t need to worry about Facebook shutting you down or other legal worries 9. Super responsive customer support

42. Feature your fan page/business in a blog post ($97) As a bonus for attending this webinar, if you buy right now:

43. Feature your fan page/business in a blog post ($97) A personal, 1 on 1 strategy call with myself (for agencies and single businesses) to ensure success. As a bonus for attending this webinar, if you buy right now:

44. Feature your fan page/business in a blog post ($97) A personal, 1 on 1 strategy call with myself (for agencies and single businesses) to ensure success. BONUS: 11 high converting ideas you can copy as an incentive/prize for your Facebook campaign ($197) As a bonus for attending this webinar, if you buy right now:

45. Feature your fan page/business in a blog post ($97) A personal, 1 on 1 strategy call with myself (for agencies and single businesses) to ensure success. BONUS: 11 high converting ideas you can copy as an incentive/prize for your Facebook campaign ($197) BONUS: Access to our invite only mastermind group (can’t get access any other way) As a bonus for attending this webinar, if you buy right now:

46. Feature your fan page/business in a blog post ($97) A personal, 1 on 1 strategy call with myself (for agencies and single businesses) to ensure success. BONUS: 11 high converting ideas you can copy as an incentive/prize for your Facebook campaign ($197) BONUS: Access to our invite only mastermind group (can’t get access any other way) BONUS: A video replay of today’s webinar. As a bonus for attending this webinar, if you buy right now:

47. Feature your fan page/business in a blog post ($97) A personal, 1 on 1 strategy call with myself (for agencies and single businesses) to ensure success. BONUS: 11 high converting ideas you can copy as an incentive/prize for your Facebook campaign ($197) BONUS: Access to our invite only mastermind group (can’t get access any other way) BONUS: A downloadable PDF of this information-packed slide deck. BONUS: Free eBook! “The Secret to Stunning Visual Content” As a bonus for attending this webinar, if you buy right now:

48. Feature your fan page/business in a blog post ($97) A personal, 1 on 1 strategy call with myself (for agencies and single businesses) to ensure success. BONUS: 11 high converting ideas you can copy as an incentive/prize for your Facebook campaign ($197) BONUS: Access to our invite only mastermind group (can’t get access any other way) BONUS: A downloadable PDF of this information-packed slide deck. BONUS: Free eBook! “The Secret to Stunning Visual Content” BONUS: Free 30-minute video course “How to Discover Content the Newsfeed Loves” ($79) As a bonus for attending this webinar, if you buy right now:

49. Feature your fan page/business in a blog post ($97) A personal, 1 on 1 strategy call with myself (for agencies and single businesses) to ensure success. BONUS: 11 high converting ideas you can copy as an incentive/prize for your Facebook campaign ($197) BONUS: Access to our invite only mastermind group (can’t get access any other way) BONUS: A downloadable PDF of this information-packed slide deck. BONUS: Free eBook! “The Secret to Stunning Visual Content” BONUS: Free 30-minute video course “How to Discover Content the Newsfeed Loves” ($79) As a bonus for attending this webinar, if you buy right now:

50. Here’s what you get with Heyo: Here’s what you get as a bonus today: (over $480 value) Launch a campaign every other week Access to photo & video contest templates Access to giveaway & sweepstakes template Access to lead generation templates Direct integration with Aweber Mobile versions of your campaigns DIY – no need to pay developers No legal worries Rockstar customer support Pay only $300 one time for the year: Feature your fan page/business in a blog post ($97) A personal, 1 on 1 strategy call ($97) 11 high converting ideas you can copy as an incentive for your campaign ($197) Access to our invite-only mastermind group (can’t get access any other way) A video replay of today’s webinar BONUS: Free eBook! “The Secret to Stunning Visual Content” BONUS: Free 30-minute video course ($79) heyo.com/art

51. 1. Your Facebook page has 500 likes or more 2. You want to build your email list 3. Your status updates get a few likes, comments, and/or shares 4. You have an email list of at least 100 subscribers Remember, you’ll be successful with Heyo IF: Pay only $300 one time for the year: heyo.com/art

52. 100% 30-day risk free guarantee. NO questions asked. Nathan Latka

53. Work with Heyo. We’ve got a proven method: 100% 30-day risk free guarantee Nathan Latka1 800 884 8640

54. Here’s what you get with Heyo: Here’s what you get as a bonus today: (over $480 value) Feature your fan page/business in a blog post ($97) A personal, 1 on 1 strategy call ($97) 11 high converting ideas you can copy as an incentive for your campaign ($197) Access to our invite-only mastermind group (can’t get access any other way) A video replay of today’s webinar BONUS: Free eBook! “The Secret to Stunning Visual Content” BONUS: Free 30-minute video course ($79) Launch a campaign every other week Access to photo & video contest templates Access to giveaway & sweepstakes template Access to lead generation templates Direct integration with Aweber Mobile versions of your campaigns DIY – no need to pay developers No legal worries Rockstar customer support Pay only $300 one time for the year: heyo.com/art

55. For the next 3 people who buy, you’ll get the bonus + all the features. Call Chris + Lauren (at Heyo HQ) right no 1 800 884 8640 Questions?100% 30-day risk free guarantee Nathan Latka1 800 884 8640 heyo.com/art

56. Questions?Ask me now! Don’t miss out on over $480 in bonuses! Pay only $300 one time for the year: 100% 30-day risk free guarantee Nathan Latka1 800 884 8640 heyo.com/art

57. 5 minutes 57% Conversion

58. 57% Conversion Impressions: 4640 Emails Captured: 2668 Conversion Rate: 57.5% Industry: Ticket Sales High Converting Campaign

61. High Converting Campaign

62. High Converting Campaign

63. Pick a Winner! #HeyoNotes

64. JAY M. TUCKER Thank you! social media strategist at Heyo ARTHUR TUBMAN ARTHUR TUBMAN