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heyo.com

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The Fastest Way to1,000 Facebook Fans Marketing wisdom from Heyo CEO, Nathan Latka

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Engage fans through provocative contentFacebook‟s new „Graph Search‟ featureSet-up a Fan Gate to incentivize likesRun a Successful Contest within Facebook

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1. Proven Content blog.heyo.com

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Engage with your fans through provocative content

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WHY?- Transparency- Word-of-mouth marketing- Natural news feed growth (EdgeRank)HOW?- Short, closed-response questions- Respond to every comment with user tagged- Keep the conversation rolling for return trafficBEST PRACTICES- Pictures & Videos- Yes or no/True or false- Have fun! The human element trumps all

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Go to blog.heyo.com- Click “Facebook Marketing” on the right- Get our 8 Part Marketing Course (no charge)- Get 27 Status Updates Sure To Drive Engagement

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2. Search fb.com/heyo

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Use Facebook‟s New „Graph Search‟ Feature

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3 PILLARS OF FACEBOOK- News Feed- Timeline- Graph SearchHOW?- Update your about section (meta data)- Update your location- Update your hours and grow engagementGRAPH SEARCH FOCUS- People - “people who like tennis and live nearby”- Photos - “photos of my friends taken in NY”- Places - “restaurants in NY liked by Chefs”- Interests - “languages my friends speak”

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“Good” definedthrough EdgeRankand Social Graph- Do you understand Edgerank?- In short: Likes, shares, com ment, engagement to widen net of customers

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3. Fan Gate to Drive Likes #HeyoWebinar

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Go to Twitter- Tweet to us @heyo using #heyowebinar- Tell us on a scale of 0-10 (10 being best) what you think of this content?- If we do this, I‟ll spend time sharing like gate strategies!

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Set-up a Fan Gate to incentivize likes

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WHY?- Barter – Content for a like- Word-of-mouth marketing- Qualify your fans as leadsHOW?- Intriguing or mysterious content- Provide a ‘sneak peak’- Guide them to like button with graphicsBEST PRACTICES- Promo Code or Discount- E-Book or Whitepaper download- Have fun! The human element trumps all

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4. Facebook Contests That Work heyo.com

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Run a Successful Contest within Facebook

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WHY?- Capture new leads- Reward loyal fans- Engage with future customersHOW?- Familiarize with FB Promotion Guidelines- Keep sign-up barriers low (easy entry)- Pick a relevant prizeBEST PRACTICES- Consider Facebook Advertisements- Use a 3rd party application (Heyo)

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Engage fans through provocative contentFacebook‟s new „Graph Search‟ featureSet-up a Fan Gate to incentivize likesRun a Successful Contest within Facebook