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heyo.com

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5 Facebook MistakesKilling Your Conversions Marketing wisdom from Heyo CEO, Nathan Latka

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NOT…Branding your Profile PicturesLeveraging your cover imageMaximizing engagement potential withMilestonesOptimizing Facebook posts for SEO and viralgrowthCreating custom content with fan page apps + tabs

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heyo.com

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Branding your Profile Pictures

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DIMENSIONS - 180 x 180 pixelsOPPORTUNITY- Connected to EVERY Facebook interaction- Visual cue for your connections/fans to associate all interactions with your company.BEST PRACTICES- Company Logo- Featured Product- Fan Submitted Photo

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blog.heyo.com/facebook-mistakes

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Leveraging your cover image

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DIMENSIONS- 851 x 315 pixelsFACEBOOK RESTRICTIONSCovers may not include:- Price or purchase information- Contact Information- Calls to Facebook actions- General calls to actionBEST PRACTICES- Promote brand lifestyle- Showcase new products- Support your loyal fans

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fb.com/heyo

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Optimizing Facebook posts for SEO and viral growth

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OPPORTUNITY- Posts indexed for SEO & viral growth rate- Hinges on keywords and ‘shareability’- Links and posts should convey exact messageBEST PRACTICES- Optimize link headline and metadata - Bold headline = <H1> in search engines - Unbolded text = search metadata- Engagement Strategies for more FB interactions - Edge Rank = U x W x D - Viral Growth Rate = Likes + Comments +Shares

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heyo.com

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Maximizing engagement potential with Milestones

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DIMENSIONS- 843 x 403 pixels (full width of timeline)OPPORTUNITY- Storyline for brand history- Call to action – Include URL in story section- Build stronger relationship with fansBEST PRACTICES- Key moments in brand history- Launching a new product- Customer Stories- Reaching a certain number of fans

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#HeyoWebinar

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Creating custom content with fan page apps + tabs

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DIMENSIONS- Thumbnail = 111 * 74 pixels- App = 810 * ______ pixelsOPPORTUNITY- Prove Facebook Page ROI- Collect lead information and build an e-mail list- Showcase + sell products all within FBBEST PRACTICES- Welcome/More Information- Lead Capture- $ell Products

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NOT…Branding your Profile PicturesLeveraging your cover imageMaximizing engagement potential withMilestonesOptimizing Facebook posts for SEO and viralgrowthCreating custom content with fan page apps + tabs