THE LAST FRONTIER LOCAL and MOBILE SEARCHTake advantage with… <br />How to take advantage of search engines for your local...
Who we are and why you should care.<br />An innovative, cutting-edge company whose principals have over 30 years experienc...
Today’s business owners are faced with an enormous problem<br />Why?<br />Search results are dominated by large           ...
Before the Internet:<br />Staying connected meant advertising with:<br />Phone Directories<br />Newspaper<br />TV	<br />Di...
Times are rapidly changing<br />Traditional advertising mediums are loosing their effectiveness<br />Phone Directory<br />...
The statistics are astonishing<br /> 1 Trillion — Number of web pages in the world1<br /> 50   — 	Percentage of small busi...
Having a website isn’t enough<br />How do people find it?<br />How do you drive trafficto a website?<br />Are you satisfie...
Consumers are Talking about                              and Reviewing YOU!<br />
Local Search – A  New Opportunity<br />91% of all Internet users use a search engine to find information.<br />Over 50% of...
UK Internet Usage<br />
Why Mobile?<br /><ul><li>There are 5 billion plus mobile phone users worldwide vs. only 1.8 billion Internet users (almost...
Of these worldwide users, 51 Million use smart phones.
There is a fundamental shift in how people are communicating.
Text open up rates are 95%</li></li></ul><li>Not to mention…<br />73% of new mobile phone buyers report that text messagin...
16<br /> Geo-targeted campaign placement <br />on major search engines<br />
You Have to Stand Out from the Competition<br />
18<br />Provide access to potential <br />customers through Google and <br />Yahoo maps<br />
Provide access to potential customers through Review Sites<br />
Our Services<br />Set up local listings<br />Make sure all elements are there to get top placement.<br />Create Mobile-fri...
Review Process<br />
Simple!<br />Sample  Process<br /> <br />1) REVIEW CARDS GIVEN TO CLIENTS<br /> <br />- Print Review cards to give to your...
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The future of the internet is local and mobile-based; this presentation explains how your business can benefit from this emerging methodology.

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Glass Frog Powerpoint Promo

  1. 1. THE LAST FRONTIER LOCAL and MOBILE SEARCHTake advantage with… <br />How to take advantage of search engines for your local business..<br />
  2. 2. Who we are and why you should care.<br />An innovative, cutting-edge company whose principals have over 30 years experience in internet marketing, website creation and digital design.<br />We have seen it, done it and worn out the T-shirt!<br />
  3. 3. Today’s business owners are faced with an enormous problem<br />Why?<br />Search results are dominated by large corporations and major chains<br />Lack of knowledge to develop a web campaign<br />Belief they can’t compete on an economical basis<br />Inability to make transition from traditional advertising medium<br />
  4. 4. Before the Internet:<br />Staying connected meant advertising with:<br />Phone Directories<br />Newspaper<br />TV <br />Direct Mail<br />Telemarketing<br />Print Ads<br />Word of Mouth<br />
  5. 5. Times are rapidly changing<br />Traditional advertising mediums are loosing their effectiveness<br />Phone Directory<br />Newspapers<br />TV<br />Telemarketing<br />Direct Mail<br />Print Ads<br />E-Mail<br />Where is yours?<br />Declining Rapidly<br />DVR/TiVo<br />Do Not Call List<br />1%-2% Yield<br />Rising Costs<br />Spam Software<br />5<br />
  6. 6. The statistics are astonishing<br /> 1 Trillion — Number of web pages in the world1<br /> 50 — Percentage of small business without a website<br /> 78 — Percentage of households with two or more computers2<br /> 82 — Percentage of local searches that result in offline action3<br /> 0 — Without a web presence, you have 0% chance in connecting with local consumers performing online searches <br />6<br />1 Google July 25,2008<br />2 2007 Market Report by Jupiter<br /> 3 Study by Comscore Networks (Click Z August 2nd, 2007)<br />
  7. 7. Having a website isn’t enough<br />How do people find it?<br />How do you drive trafficto a website?<br />Are you satisfied with your current web presence? <br />7<br />Search optimisation companies are far too expensive for most local businesses! <br />
  8. 8. Consumers are Talking about and Reviewing YOU!<br />
  9. 9. Local Search – A New Opportunity<br />91% of all Internet users use a search engine to find information.<br />Over 50% of all purchases are preceded by an Internet search<br />30 percent of all search queries contain a geolocation i.e. a town, city or postcode.<br />There are 2.6 billion local searches a month<br />What does this have to do with you?<br />You don’t need a website! (Although having one helps)<br />
  10. 10. UK Internet Usage<br />
  11. 11. Why Mobile?<br /><ul><li>There are 5 billion plus mobile phone users worldwide vs. only 1.8 billion Internet users (almost 3x in market size.) In 2008, there were 76 million mobile phone users in the UK.
  12. 12. Of these worldwide users, 51 Million use smart phones.
  13. 13. There is a fundamental shift in how people are communicating.
  14. 14. Text open up rates are 95%</li></li></ul><li>Not to mention…<br />73% of new mobile phone buyers report that text messaging is the most important feature on their phone<br />The typical mobile phone user now sends more text messages than mobile phone calls<br />Gen Y and Z consider e-mail passe’. <br />In fact, some universities have stopped distributing e-mail accounts.<br />You can buy mobile traffic for pennies!<br />
  15. 15.
  16. 16.
  17. 17.
  18. 18. 16<br /> Geo-targeted campaign placement <br />on major search engines<br />
  19. 19. You Have to Stand Out from the Competition<br />
  20. 20. 18<br />Provide access to potential <br />customers through Google and <br />Yahoo maps<br />
  21. 21. Provide access to potential customers through Review Sites<br />
  22. 22. Our Services<br />Set up local listings<br />Make sure all elements are there to get top placement.<br />Create Mobile-friendly websites<br />Help with mcommerce<br />Mobiliseyour business<br />Set up Text Messaging<br />Increase your mobile visibility <br />Tap into new media marketing systems<br />The proverbial much, much more…….<br />
  23. 23. Review Process<br />
  24. 24. Simple!<br />Sample Process<br /> <br />1) REVIEW CARDS GIVEN TO CLIENTS<br /> <br />- Print Review cards to give to your clients so that they can submit honest reviews on your product, service or performance. These stamped postcards are mailed directly to the Local Search Dominator headquarters for publication. <br /> <br />2) REVIEW CARDS PUBLISHED ON WEB<br /> <br />- Review cards are scanned and also entered electronically on the web. These reviews are distributed through a variety of review sites (such as Google Local) so other consumers can find you when they are looking for a service provider.<br /> <br />3) REVIEW CARDS MAXIMIZE YOUR VISIBILITY<br /> <br />- Reviews published on on-line review sites maximize your company's visibility, credibility and SEO results. The more reviews you have, the better your results.  <br />
  25. 25. A Comment on the Economy<br /> When times are bad for the economy, it can be a great time to start a business. In fact, 16 of the 30 companies that make up the Dow industrial average were started during a recession or depression. These include Procter & Gamble, Disney, Alcoa, McDonald's, General Electric and Johnson & Johnson<br />These economic times are an opportunity. Companies that make it will end up with a larger market share than when they started. <br />How does one take advantage of the opportunity? By being known—how does one get known? Marketing and promotion<br />Without promotion something terrible happens..NOTHING!<br /> PT Barnum<br />
  26. 26. For more information<br />Contact us<br />Tel. 0784162786Email. Info@glass-frog.com<br />

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