1.
9 Strategies for Highly Engaging
Facebook Timeline Contests
Nathan Latka
CEO, Co-founder
with presenter:

2.
“Promotions may be administered on
Page Timelines on Facebook.
Businesses can now:
• Collect entries by having users post
on the Page or comment/like a Page
post
• Collect entries by having users
message the Page
• Utilize likes as a voting mechanism“
-Facebook.com, August 26th,2013

3.
• 1-4: Ideas for collecting entries easily through a timeline
contest
• How to rapidly deploy engaging contests straight to
your Facebook Timeline
• 5-9: Perfect sentence architecture for highly engaging
news feed contests
• Quickly picking winners at random based on comments,
likes, fans or all three
Today’s Agenda:

4.
1. Like to Win
• Lowest barrier to entry

5.
2. Comment to Win
• Feedback
opportunity
• Conversation
starter

6.
3. Most likes on
a comment wins
• Promotes quality
comments
• Incentivizes sharing
with friends

7.
4. Like &
Comment to win
• Double the
engagement
• One click to enter

8.
POST ONE YOURSELF AT:
blog.heyo.com/tcc
PERFECT SENTENCE ARCHITECTURE:
Call to Action + Incentive +
Ending Time + Rules and Regulations

9.
5. Giveaway
• Leverage product as
incentive to enter
• Feature product as
image

10.
6. Photo Contest
• Specialized comment
• ‘most like’s on a
photo wins’ will drive
more shares and
entries

11.
7. Trivia
• Force users to
learn more about
your company

12.
8. Tell a friend
• Drives new leads
• Combine contest
with deal to
maximize utility

13.
9. Embed Contest
• Website
• Blog
• Landing Page

14.
But now that the contest is
running, how will I…
• Pick winners at random based on
comments, likes, fans or all three?
• Inform the winner?
• End the contest?

15.
Q + A