3. If you can see this, tell me by checking in on
Twitter.
We’ll get started once everyone is here!
heyo.com/checkin
The webinar will begin shortly.
4. … with no ad budget
How to Double Your Email List
Using a Facebook Contest
social media
strategist at
Heyo
JAY M. TUCKER
5. In the next 30 minutes, you’ll learn:
1. How a marketing manager with no technical
skills launched a Facebook campaign that
converted at 30%
2. The 6 pieces every Facebook contest needs to
succeed and 6 case studies that captured over
7000 emails
3. How you can copy these strategies to build your
email list, drive engagement, and increase sales
with your Facebook page
7. Tweet your notes to me using
the hashtag:
#HeyoNotes
for your chance to win a FREE Heyo t-shirt!
8. In the next 30 minutes, you’ll learn:
1. How a marketing manager with no technical skills
launched a Facebook campaign that converted at 30%
2. The 6 pieces every Facebook contest needs to succeed
and 6 case studies that captured over 7000 email new
email leads dropped directly into AWeber
3. How you can copy these strategies to build your email
list, drive engagement, and increase sales with your
Facebook page
4. At the end of the webinar, we’ll have live Q+A, choose a
winner for our #HeyoNotes contest and show you the
top converting campaign ever! You won’t want to miss
this.
9. ONE
How a marketing manager with
no technical skills launched a
campaign that converted at
30%
10.
11. “When we launched Squaw Valley's campaign with Heyo it converted at over 30% with no ad spend. The
mobile experience was spectacular as well and drove additional conversions.”
- Milena Regos, Out and About Marketing
“
Milena’s campaign for her Ski Resort client
converted at over 30%
Impressions: 17000 Emails captured: 4500 Conversion Rate: 30%
12. “Our main goal was to capture emails. This campaign turned out to be the highest converting campaign
we've ever launched. Thankfully it was also easy to set up – we used the Heyo Contest template. It took me
about 30 minutes. Looking forward to launching our next campaign here shortly!”
- Paul Abdo, Social Media Strategist
“
Paul created the highest converting
campaign his company has ever launched
Impressions: 1242 Emails captured: 716 Conversion Rate: 60%
13. I was skeptical of launching a FB campaign because I did not want to spend a lot of time tinkering with
design and code to fit our company’s image. With Heyo I was able to launch my campaign without using
code and the ease of use was amazing. We are extremely pleased with the results and look forward to
selling more bags using Heyo!
- Amy Lombard, Marketing Manager at Mixed Bag Designs“
Amy successfully launched her
campaign without knowing any code at all
Impressions: 1799 Emails captured: 582 Conversion Rate: 30%
21. Do not use an iPad. Do not
use an Amazon Gift Card.
Pick an incentive that aligns
emotionally with your fans
and feature it in an image in
the campaign.
Strong Incentive
ONE
22. Your campaign will not
convert if you don’t
encourage the fan or viewer
to take action now (before
they get distracted).
Based off our tests, the best
way to do this is with a
countdown that has 7 days
or less left on it.
Create Urgency
TWO
23. Do not be vague. Tell your fans
exactly how they win by
featuring the email opt in on
the first step.
Bonus: Easily integrate the
campaign entrants into your
email marketing program and
put them on a drip campaign
that encourages campaign re-
engagement.
Easy to Enter
THREE
24. Every Facebook campaign
must make it easy for fans
or campaign entrants to
market your campaign to their
networks.
By asking the fan to like, FB
share, and tweet, your
campaign will get free traffic
from their social networks.
Let Them Market
FOUR
25. Do not jam your brand into a
rigid Facebook Contest
template that doesn’t allow
your brand voice to come
through.
Include your logo in the
upper left and a description
of the campaign in the
bottom right to highlight your
brand voice and personality.
Brand Trust
FIVE
26. 48% of Facebook’s Daily
Users only use mobile.
If you don’t publish and
market your campaign with a
smart URL, you are cutting
your likelihood of success in
half.
Mobile a Must
SIX
27. Enabling an easy way for
users to opt in via mobile will
spike conversion rate by at
least 15%.
Mobile a Must
SIX
28. Mixed Bag Designs did a
great job of sharing their
Smart URL link out via a
status update to drive traffic
from both Facebook desktop
and Facebook mobile.
Make the post
30. I was skeptical of launching a FB campaign because I did not want to spend a lot of time tinkering with design and
code to fit our company’s image. With Heyo I was able to launch my campaign without using code and the ease of use
was amazing. We are extremely pleased with the results and look forward to selling more bags using Heyo!
- Amy Lombard, Marketing Manager at Mixed Bag Designs
“
Amy’s campaign converted at 30%, collecting 582
emails from 1799 views
Impressions: 1799 Emails captured: 582 Conversion Rate: 30%
33. How do Heyo contests help
me get free traffic and leads
with no ad spend?
34. “These results exceeded what I expected – the most popular contest we’ve run to date! We’ve used
many other platforms like Shortstack and Rafflecopter but they were too technical and had to much
downtime to be reliable. Stoked to have found Heyo!
- Marie Scholl, Owner at Inspired Endurance
“
We converted at 55.6%, our highest
converting contest to date!
Impressions: 620 Emails captured: 345 Conversion: 55.6%
35. Turn Your Fans Into Marketers
Check out your
campaign’s reach!
Meet Paul. Paul enters your contest
and shares and Tweets it out to all of
his followers.
Meet Paul’s friends. They share
and Tweet your contest out to all of
their followers.
36. 1. Your Facebook page has 500 likes or more
2. You want to build your AWeber email list
3. Your status updates get a few likes, comments, and/or
shares
4. You have an email list of at least 100 subscribers
You’ll be successful
with
Heyo IF:
43. I was skeptical of launching a FB campaign because I did not want to spend a lot of time tinkering with
design and code to fit our company’s image. With Heyo I was able to launch my campaign without using
code and the ease of use was amazing. We are extremely pleased with the results and look forward to
selling more bags using Heyo!
- Amy Lombard, Marketing Manager at Mixed Bag Designs“
Amy successfully launched her
campaign without knowing any code at all
Impressions: 1799 Emails captured: 582 Conversion Rate: 30%
44. So far, you’ve learned:
1. How a marketing manager with no technical skills
launched a Facebook campaign that converted at 30%
2. The 6 pieces every Facebook contest needs to succeed and
6 case studies that captured over 7000 email new email
leads dropped directly into AWeber
3. How you can copy these strategies to build your email list,
drive engagement, and increase sales with your Facebook
page
Stay tuned for:
Live Q&A, our #HeyoNotes winner and to see the top
converting campaign ever!
45. Were there at least 2 things you
learned from this webinar that you
feel you can use immediately to
build your AWeber email list?
Post your answer in
heyo.com/chat
Yes or no:
47. Here’s what’s included with every Heyo
package:
1. Launch a campaign every other week
2. Access to photo and video contest templates
3. Access to giveaway and sweepstakes template
4. Access to lead generation templates
5. Direct integration with AWeber to double your list
6. Mobile versions of your campaigns to capture mobile leads
7. Stop paying freelance developers and designers
8. You won’t need to worry about Facebook shutting you down or
other legal worries
9. Super responsive customer support
48. Feature your fan page/business in a blog post ($97)
As a bonus for attending this
webinar, if you buy right now:
49. Feature your fan page/business in a blog post ($97)
A personal, 1 on 1 strategy call with either myself (for agencies), or Jay (a
single business) to ensure success
As a bonus for attending this
webinar, if you buy right now:
50. Feature your fan page/business in a blog post ($97)
A personal, 1 on 1 strategy call with either myself (for agencies), or Jay (a
single business) to ensure success
BONUS: 11 high converting ideas you can copy as an incentive/prize for your
Facebook campaign ($197)
As a bonus for attending this
webinar, if you buy right now:
51. Feature your fan page/business in a blog post ($97)
A personal, 1 on 1 strategy call with either myself (for agencies), or Jay (a
single business) to ensure success
BONUS: 11 high converting ideas you can copy as an incentive/prize for your
Facebook campaign ($197)
BONUS: Access to our invite only mastermind group (can’t get access any
other way)
As a bonus for attending this
webinar, if you buy right now:
52. Feature your fan page/business in a blog post ($97)
A personal, 1 on 1 strategy call with either myself (for agencies), or Jay (a
single business) to ensure success
BONUS: 11 high converting ideas you can copy as an incentive/prize for your
Facebook campaign ($197)
BONUS: Access to our invite only mastermind group (can’t get access any
other way)
BONUS: A downloadable PDF of this information-packed slide deck.
As a bonus for attending this
webinar, if you buy right now:
53. Feature your fan page/business in a blog post ($97)
A personal, 1 on 1 strategy call with either myself (for agencies), or Jay (a
single business) to ensure success
BONUS: 11 high converting ideas you can copy as an incentive/prize for your
Facebook campaign ($197)
BONUS: Access to our invite only mastermind group (can’t get access any
other way)
BONUS: A downloadable PDF of this information-packed slide deck.
BONUS: Free eBook! “10 Facebook Contests that Captured 10,000 Emails.”
As a bonus for attending this
webinar, if you buy right now:
54. Feature your fan page/business in a blog post ($97)
A personal, 1 on 1 strategy call with either myself (for agencies), or Jay (a
single business) to ensure success
BONUS: 11 high converting ideas you can copy as an incentive/prize for your
Facebook campaign ($197)
BONUS: Access to our invite only mastermind group (can’t get access any
other way)
BONUS: A downloadable PDF of this information-packed slide deck.
BONUS: Free eBook! “10 Facebook Contests that Captured 10,000 Emails.”
BONUS: 35-minute video course on how to double your email list. ($99)
As a bonus for attending this
webinar, if you buy right now:
55. Feature your fan page/business in a blog post ($97)
A personal, 1 on 1 strategy call with either myself (for agencies), or Jay (a
single business) to ensure success
BONUS: 11 high converting ideas you can copy as an incentive/prize for your
Facebook campaign ($197)
BONUS: Access to our invite only mastermind group (can’t get access any
other way)
BONUS: A downloadable PDF of this information-packed slide deck.
BONUS: Free eBook! “10 Facebook Contests that Captured 10,000 Emails.”
BONUS: 35-minute video course on how to double your email list. ($99)
As a bonus for attending this
webinar, if you buy right now:
56. Here’s what you get
with Heyo:
Here’s what you get as a
bonus today: (over $480 value)
Feature your fan page/business in a blog
post ($97)
A personal, 1 on 1 strategy call ($97)
11 high converting ideas you can copy as
an incentive for your campaign ($197)
Access to our invite-only mastermind
group (can’t get access any other way)
A PDF of this info-packed slide deck
Free eBook! “10 Facebook Contests that
Captured 10,000 Emails”
35-minute video course on how to double
your email list ($99)
Launch a campaign every other week
Access to photo & video contest templates
Access to giveaway & sweepstakes
template
Access to lead generation templates
Direct integration with Aweber
Mobile versions of your campaigns
DIY – no need to pay developers
No legal worries
Rockstar customer support
Heyo.com/abc123
Pay only $300 one time for the year:
57. 1. Your Facebook page has 500 likes or more
2. You want to build your AWeber email list
3. Your status updates get a few likes, comments, and/or
shares
4. You have an email list of at least 100 subscribers
Remember, you’ll be successful
with Heyo IF:
Pay only $300 one time for the year:
Heyo.com/abc123
59. Work with Heyo. We’ve got a proven method:
100%
30-day risk free
guarantee
Nathan
Latka1 800 884 8640
60. Here’s what you get
with Heyo:
Here’s what you get as a
bonus today: (over $480 value)
Feature your fan page/business in a blog
post ($97)
A personal, 1 on 1 strategy call ($97)
11 high converting ideas you can copy as
an incentive for your campaign ($197)
Access to our invite-only mastermind
group (can’t get access any other way)
A PDF of this info-packed slide deck
Free eBook! “10 Facebook Contests that
Captured 10,000 Emails”
35-minute video course on how to double
your email list ($99)
Launch a campaign every other week
Access to photo & video contest templates
Access to giveaway & sweepstakes
template
Access to lead generation templates
Direct integration with Aweber
Mobile versions of your campaigns
DIY – no need to pay developers
No legal worries
Rockstar customer support
Pay only $300 one time for the year:
Heyo.com/abc123
61. For the next 5 people who buy,
you’ll get the bonus + all the features.
Call Chris + Lauren (at Heyo HQ) right no
1 800 884 8640
Questions?100%
30-day risk free
guarantee
Nathan
Latka1 800 884 8640
Heyo.com/abc123
