This document discusses social media marketing and provides tips for using social media strategically. It notes that while creating social media profiles is important, the key is rethinking how social media fits into a holistic digital approach. Some tips include using social media to communicate with customers and employees, provide customer service, recruit talent, collaborate, manage reputation and get customer feedback. It also emphasizes measuring engagement over reach and focusing on quality over quantity.

1. social media marketing.
[in plain english]

2. HI, I’M KRISTEN,
PRINCIPAL DIGITAL STRATEGIST AT THINQ
(THE STRATEGY ARM OF MARKET UNITED).
CONNECT:
TWITTER.COM/KVANG
THINQDIGITAL.COM.AU
SLIDESHARE.NET/KVANG

3. THE GROWTH OF SOCIAL MEDIA HAS
CHANGED THE MARKETING LANDSCAPE.

4. BUT THERE’S MORE
TO IT THAN JUST
CREATING A
COMPANY PROFILE
ON THE LATEST
PLATFORM.

5. BECAUSE PLATFORMS CAN QUICKLY BECOME
IRRELEVANT & OBSOLETE.

6. IT’S NOT EVEN
SO MUCH ABOUT
ANTICIPATING
THE NEXT BIG THING.

7. AS IT IS ABOUT RETHINKING
MULTIPLE FACETS OF YOUR BUSINESS.

8. SOCIAL MEDIA WORKS BEST WHEN IT’S USED
AS PART OF A HOLISTIC DIGITAL APPROACH.

9. 1.USE SOCIAL MEDIA TO COMMUNICATE
WITH YOUR CUSTOMERS.

10. 2.AS WELL AS YOUR EMPLOYEES.

11. 3.SOCIAL MEDIA IS A GREAT CHANNEL
FOR PROVIDING CUSTOMER SERVICE.

12. 4.AND RECRUITING NEW TALENT.

13. 5.SOCIAL MEDIA WAS MADE
FOR COLLABORATION.

14. 6.AND LET’S NOT FORGET ABOUT CRM.

15. 7.SOCIAL MEDIA ENABLES YOU TO
MANAGE YOUR REPUTATION.

16. 8.AND HARNESS COMMUNITY KNOWLEDGE.

17. 9.SOCIAL MEDIA FOSTERS INNOVATION.

18. 10.AND ALLOWS YOU TO FIND OUT
WHAT YOUR CUSTOMERS REALLY THINK.

19. SOCIAL MEDIA IS MEASURABLE,
BUT NOT SO MUCH IN THE TRADITIONAL SENSE.

20. THINK ENGAGEMENT RATHER THAN REACH,
QUALITY OVER QUANTITY.
friends inbound links
social mentions
sentiment
themes views authority
registrations
passalong value share of voice
inbound links
traffic
installs
user-generated content

21. IF YOU CREATE UNIQUE BRAND EXPERIENCES,
ADD VALUE,
EXCEED YOUR CUSTOMERS’ EXPECTATIONS -
THEY WILL PASS IT ALONG FOR YOU.
THEY WILL PASS IT ALONG FOR YOU.

22. CONNECT:
EMAIL: KRISTEN@THINQDIGITAL.COM.AU
BLOG: HTTP://THINQDIGITAL.COM.AU
TWITTER: @KVANG
SLIDESHARE: HTTP://SLIDESHARE.NET/KVANG
IMAGE CREDITS:
SLIDE 3: HTTP://WWW.HUBSPOT.COM/
SLIDE 4: HTTP://WWW.HUBSPOT.COM/
SLIDE 5: HTTP://TWITTER.COM/LISAFRAME/
SLIDE 6: HTTP://GEEKANDPOKE.TYPEPAD.COM/
SLIDE 7: HTTP://LIQUIDBRANDEXCHANGE.COM/
SLIDE 8: HTTP://WWW.FLICKR.COM/PHOTOS/KEATSTER/
SLIDE 19: HTTP://WWW.FLICKR.COM/PHOTOS/JEK-A-GO-GO/