Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Combining Semiotics with Other Approaches for Richer Results

847 views

Published on

A presentation by Sarah Jane Johnson of Athena Brand Wisdom detailing ways that Marketing Semiotics can be used to enhance the results of qualitative market research. Presented at the AQR-QRCA conference in Budapest, April 2014.

Published in: Business, Technology

×