MY RESUME

1. THANANDORN PANICHNOK (Saqib)
thyrnp@gmail.com , tpanichn@callutheran.edu
M-Tel: 1 (805) 418 0401
SlideShare: http://www.slideshare.net/GiftThryn/presentations
Date of Birth: 06-16-1986
Education
Current An international MBA student at California Lutheran University, California, The U.S., in Marketing Track
2010 Diploma in Modern Marketing Management, Business School, Chulalongkorn University
2004-2007 B.A. Communication Arts, Chulalongkorn University
§ GPAX 3.04
§ Major in Advertising, Minor in Public relations and Speech for Business
2007 Certificate in Computer Graphic Design and Visual Design, Net Design Thailand
§ Utilizing Adobe Photoshop, Illustrator, PowerPoint and Mind mapping tool
Working Experiences
2008-2013 Strategic Planning and Brand Consulting Manager at Y&R Thailand
- Developing brand strategy that involved business analysis, market convention observation, consumer
research, communication strategic planning and creative idea generation
- Driving brand strategy and communication idea into an action plan, which is synchronizing above -the-
line, activation, and digital media. Leading workshops and collaborating with clients and other communication
agencies, such as, a media agency, a research agency and a below the line agency in order to develop
branding and communication plans; Conducting qualitative researches, such as a focus group, an executive
interview and an ethnographic research to explore brand’s opportunities and consumers’ insights
- Taking care of Y&R key local accounts that are DTAC Telenor Thailand, Happy DTAC prepaid, Ichitan
beverage, Minor Food Group (Quick Service Restaurant) - Dairy Queen, Sizzler and Swensens, and Sansiri
real estate and developer. Also, taking care global accounts include Twinings’ Tea, Caltex Techron, and Abbot
Belara contraceptive pill and SKYN condom
- Acquiring new businesses – leading several pitching projects; and company’s credential presentation to
prospective clients
- Embracing several excellent proprietary tools of Y&R, such as, BAV (Brand Asset Valuator), 4Cs (Cross
Cultural Consumer Characterization- a consumer values segmentation), and Y&R’s Innovative tools, such as
Sponge (New media generation)
- Participating in Y&R’s Asia –Pacific workshops with leading strategy planners of Y&R network in order
to acquire new businesses in Singapore and China
- Launching Y&R Generation Asia in Thailand- The Generation Asia is a study understanding behaviors and
insights of new generation (18-35 yrs.) living in Asia across China to India
2011-2013 Part-Time Lecturers & Academic Collaboration In Advertising & Brand Communications Management
for undergraduate students at leading universities in Thailand, namely, Chulalongkorn University,
Dhurakijbandid University, Assumption University, Hatyaii University and Bangkok University
2009 -2015 Freelance Columnist Contributing the Article to Bangkok Business Newspaper and Leading Strategic
and Marketing Magazine in Thailand in column “idea fuel station for brand and marketing”
2008 Activation project manager at The Thinker Event Organizer
Managing and co-ordinating activation projects, such as marketing events, promotional roadshows, business
seminars and trade conferences
2008 Management Trainee in WPP Young Talent Program,
WPP Young Talent is the training program to learn managing and operating marketing communication works
hold by key agencies of WPP Thailand; Oglivy , JWT ,Millwards Brown , Grey, Y&R and Mindshare median
planning
Participating in the workshop in order to create the total communication campaign assigned by key agencies of
WPP Thailand. The workshop includes conducting consumers and market researches; evaluating brand’s
health; initiating branding and communication strategy; creating creative executions; producing creative
materials; planning media and channel management (traditional media and new media); and controlling
budgets.
2007 Student Trainee in Activation Department, JWT Thailand
Coordinating several activation campaigns engaging with teens and tweens with working teams and suppliers,
such as event organizers, content providers
Reference
Mr. Kittipong (Oliver) Veerataecha - Chief Strategy & Innovation Officer, Y&R Thailand
Kittipong.veerataecha@yr.com