1. Lin, Shun–Chen
No.76, Weiyang Rd., Loudong Township, Yilan County 265, Taiwan ．+886-928-3311．tony780504@gmail.com
EDUCATION
NATIONAL CHENGCHI UNIVERSITY Taipei, Taiwan
Master of Business Administration in Technology & Innovation Management January 2014
Master thesis: Applied Design Thinking – Exploring the experience of high school students
participating in workshops
Leadership: Captain of team in L’Oreal Brandstorm 2012
Relevant Coursework: Innovation Management, Strategic Marketing Analysis, Consumer Behavior
UNIVERSITA COMMERCIALE ‘LUIGI BOCCONI’ Milan, Italy
Master of Business Administration September 2013 – January 2014
Academic Exchange
Select two courses: Management of Fashion and Luxury companies and Workshop in design based
industries and companies
EXPERIENCE
BUYNOW Shanghai & Guangzhou, China
Intern – Corporate Development June 2011 – September 2011
Initiated research on China e-commerce trend and storefront strategy, provided an improvement
project to President of Corporate Development
Project Strategic Marketing Analysis – based on Buynow Guangzhou storefront
o Led team of two interns to analyze China e-commerce trend and Guangzhou storefront strategy’s
problem
o Concluded that key factor was target of advertisement website and habits of China mobile phone
users
o Created an improvement plan which include changing Ad target website, combine location-based
service and storefront’s food court; led to increased website traffic 20% and food court coupon
usage rate to 225%
LEADERSHIP
L’OREAL BRANDSTORM 2012 Taipei, Taiwan
Team Captain January 2011 – March 2011
Led a three people’s team in competition, produced a creative product of The Body Shop
Team reached Top 16 of National Cheng-Chi university event
UNDERGRADUATE ORIENTATION CAMP Kaohsiung, Taiwan
Public Relations Deputy Director March 2008 – June 2008
Led the Public Relations group, contacted local business and organized fundraising activities
Increased funding by 15% compared to last year; Total funding number up to NT25,100
SKILLS, ACTIVITIES & INTERESTS
Languages: Fluent in English, Native in Mandarin.
Technical Skills: C/C++, bcb, Lex & Yacc, Linux, MS office, SPSS
Certifications & Training: PADI open water diver
Interests: scuba diving, swimming, reading
