1. Professional Skills: Customer Relationship Management Strategy & Plan, Sales & Marketing Strategy & Plan,
Marketing Communications Strategy & Plan, Secretary, Training, CSR
Computer Skills: Microsoft Word, Excel, PowerPoint, Adobe Illustrator (some), Internet, Social Media
Education:
• Master of Business Administration (Marketing) from City University, Seattle Washington, USA in 1999.
• Bachelor of Science (Biology) from Srinakharinwirot University, Bangkok in 1992.
Work Experiences:
• Marketing Manager, Chularat Hospital Group
February 2014 – Now
 Establish branding image
 Responsible for All Marketing Communications
 Create and implement marketing & sales strategy and plan
 Create and implement PR activities & Press relations
 Event Organizer
• Personal Assistant to Group General Manager & Group Marketing Communications Director ,
Yuthaporn Development Co., Ltd. (The Vertical Suite, King Park Avenue Hotel, Bangkok Natural Spa &
Resort)
February 2011 – December 2013
 Create and implement all collaterals, sales kit, website and image development as Opening Team
 Develop imaging of the hotels’ facilities and services to general public, customers and the community.
 Responsible for designs and the printing for all hotels’ collaterals, sales tools and advertising
materials.
 Implement marketing communication activities and PR.
 Responsible for marketing multi channels.
 Create and implement Social Media Marketing
 Responsible for create new website (The Vertical Suite) and revised old website (King Park Avenue
Hotel).
 Responsible for marketing analysis and creating marketing strategies & marketing plan.
MISS VARUNEE TIPTAVECHAN
Birthday 14 February 1969
Address 688/565 Supalai Park Srinakharin, 17
th
Fl. Srinakharin Road, Nongbon,
Pravet, Bangkok 10250
Mobile 092-254-4232
E-Mail tiptavechan@yahoo.com , varary@hotmail.com

2.  Build and retention of Press Relation
 Responsible for the promotions of the hotels
 Create and implement CRM program
• Customer Relationship Management Manager, The Thai Olympic Fibre-Cement Co., Ltd.
July 2007 – January 2011
 Develop and maintain customers’ master data.
 Create and implement promotions and marketing communication activities.
 Enhance strong relationship with customers
 Create and implement CRM activities such as conferences, incentive trips, training and etc.
 PR the Company’s news to customers, general public.
 Provide all sales tools, sales kits, premiums and souvenirs for special occasions.
 Operate Call Center team
 Event & CSR Organizer
• Senior Sales & Marketing Executive, Riso (Thailand) Ltd.
December 2001 - June 2007
 Settle and operate of public exhibitions.
 Responsible for all phases of Vietnam-based distributors, including the marketing activities and sales
strategies.
 Train Vietnamese staff in product development and sales skills.
 Create new marketing strategies for penetrating new target markets and expanding the number of
customers in Bangkok.
 Improve customers’ satisfaction.
 Representative of Riso (Thailand) for new product training in other Asian countries.
 Assist to Managing Director for special assignments.
• Customer Assurance Officer& Sales Executive, Marriott Vacation Club International
April – November 2001
 Responsible for Customer Assurance Survey; analyze and summarize the results and suggest
solutions and alternatives.
 Develop sales strategies for the Marriott Phuket Beach Club membership to Thai residents and
foreigners.
• Teller, Bank of America (International Banking Center)
Seattle, Washington, America
February – November 2000 (Awarded the Best Teller of the Quarter)
 Maintain customer service standards in regard to financial transactions such as payments, currency
exchanges and referral of new products and services.
• Restaurant Manager, Araya Vegetarian & Bangkok Café II
Seattle, Washington USA
September 1996 – June 1998 (Part time-during studying MBA)
 Manage all aspects of the restaurant including accounting and purchasing.

3.  Create promotions for special occasions.
• Medical Representative, Nestle Product (Thailand) Inc.
April 1994 - December 1995
 Promote products and give information of formula milk and infant food to doctors, nurse and staff in
hospitals and health care centers in the Bangkok area.
 Create and implement marketing activities to approach new target markets.
 Enhance strong relationship with the market group.
• Head of Antibiotic Quality Controller, Picco Pharma Co., Ltd.
April 1992 - March 1994
 Responsible for Antibiotic Division to analyze and control antiseptic quality.
 Controller of antiseptic quality in factory area.
• Public Relations of Science Faculty, Srinakharinwirot University (1989-1990).
• Treasurer of Science Faculty, Srinakharinwirot University (1988-1989).
Training
• Competitive Sales Promotion Strategy by Dr.Kasam Pipatsereetham.
• Logistic Management by T.Prayoon Boonprasurd.
• Sales Management for Key Customer by Strategic Business Development Center
• Presentation for executive by Kaiser Training & Development Center.
• Crossing Cultures for Business by Nation Educational Services.
• Crossing Cultures for Business by Marriott Vacation Club International.
• Promotion and Selling Skill by Marriott Vacation Club International.
• Promotion and Selling Skill by Ciba-Geigy (Thailand) Limited.
• Promotion and Selling Skill by Nestle Product (Thailand) Inc.
• Communication Skill and Teamwork Improvement by Nestle Product (Thailand) Inc.
• Teller Training class by Bank of America, Head Office in Seattle, Washington, America.