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Kelly Wang
Taipei, Taiwan │ +886 927 228 796 │ Kelly.wang@weing.cc
1
Searching People Who Make a Difference
SUMMARY
❖ A creative and resourceful AI enthusiast focusing on bridging
the gap between business needs and computational solutions
❖ A proven track record in international marketing, Go-to-market
strategy, and omnichannel engagement
❖ 19-year experiences in SEO, design thinking, digital
transformation, and user experience optimization
WORK EXPERIENCE
Sanofi TWHK (Multinational Pharmaceutical Company) Taipei, Taiwan
Omnichannel Engagement Lead Feb 2020 – Today
• Directed the design and launched an omnichannel HCP engagement model, integrating
customer journey mapping persona, resulting in the 2021 Global Innovation #1 award
(Best Evolution Category at the Go-to-Market Challenge in 2022; 2020, 2021, and 2022
Play-to-win Annual Award Winner)
• Drove data-driven digital transformation and Omnichannel engagement campaigns across
marketing, sales, medical, finance, and HR
(Results: 75% of employees rely on data insights to make business decisions; pioneered the
first WhatsApp Business Account in HK's pharma sector.)
• Introduce Generative AI tools to all Sanofians and HCPs in Taiwan and Hong Kong, which
helps boosting productivity, enhancing sales strategies and customer acquisition
(Empowerment for digital innovation and data literacy)
MSD Taiwan (Multinational Pharmaceutical Company) Taipei, Taiwan
Digital Lead May 2018 – October 2019
• Led patient-centric digital innovation programs across 4 units, focusing on AI application
and data analytics
(2019 MSD Global Product Pre-launch Award, LINE Service launch, eMSL, MSD-Connect)
• Facilitated digital transformation in MSD Taiwan by initiating digital and data education
programs, significantly enhancing analytical skills across departments
(2018 MSD AP Digital Innovation Award, the launch of Digital Sales Rep. and Blended Model)
• Collaborated with Asia-Pacific operations and engineering teams to adopt agile
methodologies, achieving a 70% reduction in content creation costs
(Agile Content Studio: 2019 Global Innovative Initiative)
Sitronix Technology (Automotive Tier 2 Supplier) Taipei, Taiwan
Senior Sales Manager of Product Integrated Marketing March 2017 – March 2018
• Established and nurtured partnerships with OEMs and Tier 1 suppliers, leading to new
Kelly Wang
Taipei, Taiwan │ +886 927 228 796 │ Kelly.wang@weing.cc
2
Searching People Who Make a Difference
business opportunities in key markets including China, Germany, France, and Japan
• Managed cross-border projects, focusing on business growth and technology development,
enhancing customer engagement across international markets
World Vision International (Non-Profit Organization) Taipei, Taiwan
Business Development Manager – Global Chinese Engagement April 2014 – May 2016
• Initiated and held full responsibility of Global Chinese Engagement Initiative, A-Mi Project
(www.ami.care), an online crowdfunding/peer-to-peer platform via a RWD website and iOS &
Android Apps to connect Chinese communities around the world
• Orchestrated a series of online-to-offline events and marketing campaigns, successfully
raising awareness and public interest for the A-Mi Project
• Built relationships among field social workers, information technology developers, Asian
leaders, KOLs in each local markets to ensure the platform is reliable, the message
conveyed worldwide is accurate, consistent and effective, and World Vision's goals and
initiatives is delivered to all Chinese communities in the world
Galaxy Software Services Corporation (Cloud Software Solutions) Taipei, Taiwan
KWPI BU Product Marketing Manager May 2013 – November 2013
• In charge of KWPI BU’s business development and promotion for cloud CRM and KM system
• Drove alignment on priorities and requirements across products and marketing planning
• Held full responsibility of marketing communications for KWPI BU – Host annual GSS Day
event, product planning, product marketing, and key stakeholder partnerships
Weing (Business Development & Integrating Marketing Agency) Taipei, Taiwan
Founder April 2012 – Today
• Developed and executed integrated marketing and PR strategies, establishing a robust
online presence and effective crisis management frameworks for clients
• Cultivate strategic partners, potential customers, and key stakeholders on behalf of clients
via webinars, exhibitions, conferences, and marketing communications campaigns
• Work closely with clients from various industries, such as IC design, consumer electronics,
mobile gaming, e-commerce, FMCG and retail, to grow business in targeted markets
Toumaz Group
(Wireless IC Solutions - Consumer Electronics & Healthcare)
Abington, UK &
Taipei, Taiwan
Sales & Marketing Manager March 2005 - January 2012
• Introduced Toumaz’s wireless vital-sign monitoring solution into Greater China market
through effective integrated marketing communications and local strategic partnerships
• Held full responsibility of RF IC business development and marketing for Digital
Audio/Multimedia Broadcasting (DAB/DMB) and IoT in Europe, Korea, Taiwan, and China
• Represented Toumaz in partnerships with ODMs like Quanta to develop and trial connected
Kelly Wang
Taipei, Taiwan │ +886 927 228 796 │ Kelly.wang@weing.cc
3
Searching People Who Make a Difference
health products in hospitals and senior care centers
Springer Group (Market Research Firm) San Francisco, U.S.
Marketing Specialist October 2004 – February 2005
• Developed and executed market research surveys, analyzing data to produce actionable
insights for business strategy development
NON-PROFIT ORGANIZATIONS
Do You A Flavor (人生百味) Taipei, Taiwan
Chairperson March 2024 - Today
• Take full responsibility of the organization to advocate the welfare of the underprivileged
Wonders’ Table (浪人食堂) Taipei, Taiwan
Chairperson August 2020 – July 2023
• Take full responsibility of the organization to assist homeless to rejoin society
3 Small-Scale NPOs for Homeless Welfare Taipei, Taiwan
Marketing & Fund-raising Consultant August 2016 - Today
• Coach social workers to refine their marketing and digital communication skills
• Help create and implement sustainable marketing and public fundraising strategies
• On behalf of NPOs, develop corporate relationships for fundraising and partnerships
Taiwan Alzheimer’s Disease Association Taipei, Taiwan
Marketing Director April 2012 - January 2013
• Functioned as TADA’s marketing director to create and implement integrated marketing
communications, PR, government relations, fundraising and advocacy strategies
• Planned and implemented various online and physical events aimed at engaging Alzheimer
patient groups and promoting TADA's missions.
• Represented TATA to work with government, organizations, and companies to explore
ways to improve the lives of dementia patients, their families, and caregivers.
Taipei Women’s Rescue Foundation Taipei, Taiwan
Marketing Director October 2010 – April 2011
• Functioned as TWRF’s marketing director to repolish TWRF’s time-honored brand
• Led the creation of new branding design including logo, website and all marketing
collaterals and launch campaigns
• Created and implemented marketing strategies, public relations, and fundraising activities
Kelly Wang
Taipei, Taiwan │ +886 927 228 796 │ Kelly.wang@weing.cc
4
Searching People Who Make a Difference
EDUCATION
Golden Gate University San Francisco, U.S.
• MS in marketing September 2003 - January 2005
• Graduate certificate of integrated marketing communications
National Chung-Cheng University Chia-Yi, Taiwan
• Bachelor degree in accounting September 1998 - June 2003
• Certificate of e-commerce program
• CCNA certificate (CISCO)
ADDITIONAL INFORMATION
Extra-Curricular Activities
• Vice President of Student Government Association – GGU
• Head of Public Relations of Modern Dance Varsity – CCU
• Director of Student Association of Philosophy Department– CCU
Skills & Certifications
• Languages: Proficient in English and native in Mandarin
• Excellent computer graphics skills including AutoCAD, 3DMax, and Midjourney
• Interior design program certificate - Shih-Chien University, 2011
• Panel judge of the 18th
International ICT Innovative Services Contest (InnoServe Contest),
2013 - the most prestigious ICT competition in Taiwan
• Knowledge Management in Organization Certificate, 2013
• E-commerce marketing workshop certificate - National Cheng-Chi University, 2015
• Coursera English for journalism certificate - University of Pennsylvania, 2016
• Voice talent certificate - CTS Cultural Education Foundation, 2017
• Google Digital Academy Certificate, 2018
• Agile Meets Design Thinking certificate – University of Virginia, 2019
• Hypnosis Specialist certificate – Chinese Hypnosis Association, 2020
• Certificate of Attendance – Online Art of Psychotherapy with Dr. Jeffery Zeig, 2021
• Scrum Master & Product Owner Certificates – Scrum.org, 2022
• ChatGPT Automation - Prowess Services, 2023

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Kelly Wang 王薇盈_數位轉型、生成式AI、設計思考、客戶體驗優化、敏捷管理、SEO

  • 1. Kelly Wang Taipei, Taiwan │ +886 927 228 796 │ Kelly.wang@weing.cc 1 Searching People Who Make a Difference SUMMARY ❖ A creative and resourceful AI enthusiast focusing on bridging the gap between business needs and computational solutions ❖ A proven track record in international marketing, Go-to-market strategy, and omnichannel engagement ❖ 19-year experiences in SEO, design thinking, digital transformation, and user experience optimization WORK EXPERIENCE Sanofi TWHK (Multinational Pharmaceutical Company) Taipei, Taiwan Omnichannel Engagement Lead Feb 2020 – Today • Directed the design and launched an omnichannel HCP engagement model, integrating customer journey mapping persona, resulting in the 2021 Global Innovation #1 award (Best Evolution Category at the Go-to-Market Challenge in 2022; 2020, 2021, and 2022 Play-to-win Annual Award Winner) • Drove data-driven digital transformation and Omnichannel engagement campaigns across marketing, sales, medical, finance, and HR (Results: 75% of employees rely on data insights to make business decisions; pioneered the first WhatsApp Business Account in HK's pharma sector.) • Introduce Generative AI tools to all Sanofians and HCPs in Taiwan and Hong Kong, which helps boosting productivity, enhancing sales strategies and customer acquisition (Empowerment for digital innovation and data literacy) MSD Taiwan (Multinational Pharmaceutical Company) Taipei, Taiwan Digital Lead May 2018 – October 2019 • Led patient-centric digital innovation programs across 4 units, focusing on AI application and data analytics (2019 MSD Global Product Pre-launch Award, LINE Service launch, eMSL, MSD-Connect) • Facilitated digital transformation in MSD Taiwan by initiating digital and data education programs, significantly enhancing analytical skills across departments (2018 MSD AP Digital Innovation Award, the launch of Digital Sales Rep. and Blended Model) • Collaborated with Asia-Pacific operations and engineering teams to adopt agile methodologies, achieving a 70% reduction in content creation costs (Agile Content Studio: 2019 Global Innovative Initiative) Sitronix Technology (Automotive Tier 2 Supplier) Taipei, Taiwan Senior Sales Manager of Product Integrated Marketing March 2017 – March 2018 • Established and nurtured partnerships with OEMs and Tier 1 suppliers, leading to new
  • 2. Kelly Wang Taipei, Taiwan │ +886 927 228 796 │ Kelly.wang@weing.cc 2 Searching People Who Make a Difference business opportunities in key markets including China, Germany, France, and Japan • Managed cross-border projects, focusing on business growth and technology development, enhancing customer engagement across international markets World Vision International (Non-Profit Organization) Taipei, Taiwan Business Development Manager – Global Chinese Engagement April 2014 – May 2016 • Initiated and held full responsibility of Global Chinese Engagement Initiative, A-Mi Project (www.ami.care), an online crowdfunding/peer-to-peer platform via a RWD website and iOS & Android Apps to connect Chinese communities around the world • Orchestrated a series of online-to-offline events and marketing campaigns, successfully raising awareness and public interest for the A-Mi Project • Built relationships among field social workers, information technology developers, Asian leaders, KOLs in each local markets to ensure the platform is reliable, the message conveyed worldwide is accurate, consistent and effective, and World Vision's goals and initiatives is delivered to all Chinese communities in the world Galaxy Software Services Corporation (Cloud Software Solutions) Taipei, Taiwan KWPI BU Product Marketing Manager May 2013 – November 2013 • In charge of KWPI BU’s business development and promotion for cloud CRM and KM system • Drove alignment on priorities and requirements across products and marketing planning • Held full responsibility of marketing communications for KWPI BU – Host annual GSS Day event, product planning, product marketing, and key stakeholder partnerships Weing (Business Development & Integrating Marketing Agency) Taipei, Taiwan Founder April 2012 – Today • Developed and executed integrated marketing and PR strategies, establishing a robust online presence and effective crisis management frameworks for clients • Cultivate strategic partners, potential customers, and key stakeholders on behalf of clients via webinars, exhibitions, conferences, and marketing communications campaigns • Work closely with clients from various industries, such as IC design, consumer electronics, mobile gaming, e-commerce, FMCG and retail, to grow business in targeted markets Toumaz Group (Wireless IC Solutions - Consumer Electronics & Healthcare) Abington, UK & Taipei, Taiwan Sales & Marketing Manager March 2005 - January 2012 • Introduced Toumaz’s wireless vital-sign monitoring solution into Greater China market through effective integrated marketing communications and local strategic partnerships • Held full responsibility of RF IC business development and marketing for Digital Audio/Multimedia Broadcasting (DAB/DMB) and IoT in Europe, Korea, Taiwan, and China • Represented Toumaz in partnerships with ODMs like Quanta to develop and trial connected
  • 3. Kelly Wang Taipei, Taiwan │ +886 927 228 796 │ Kelly.wang@weing.cc 3 Searching People Who Make a Difference health products in hospitals and senior care centers Springer Group (Market Research Firm) San Francisco, U.S. Marketing Specialist October 2004 – February 2005 • Developed and executed market research surveys, analyzing data to produce actionable insights for business strategy development NON-PROFIT ORGANIZATIONS Do You A Flavor (人生百味) Taipei, Taiwan Chairperson March 2024 - Today • Take full responsibility of the organization to advocate the welfare of the underprivileged Wonders’ Table (浪人食堂) Taipei, Taiwan Chairperson August 2020 – July 2023 • Take full responsibility of the organization to assist homeless to rejoin society 3 Small-Scale NPOs for Homeless Welfare Taipei, Taiwan Marketing & Fund-raising Consultant August 2016 - Today • Coach social workers to refine their marketing and digital communication skills • Help create and implement sustainable marketing and public fundraising strategies • On behalf of NPOs, develop corporate relationships for fundraising and partnerships Taiwan Alzheimer’s Disease Association Taipei, Taiwan Marketing Director April 2012 - January 2013 • Functioned as TADA’s marketing director to create and implement integrated marketing communications, PR, government relations, fundraising and advocacy strategies • Planned and implemented various online and physical events aimed at engaging Alzheimer patient groups and promoting TADA's missions. • Represented TATA to work with government, organizations, and companies to explore ways to improve the lives of dementia patients, their families, and caregivers. Taipei Women’s Rescue Foundation Taipei, Taiwan Marketing Director October 2010 – April 2011 • Functioned as TWRF’s marketing director to repolish TWRF’s time-honored brand • Led the creation of new branding design including logo, website and all marketing collaterals and launch campaigns • Created and implemented marketing strategies, public relations, and fundraising activities
  • 4. Kelly Wang Taipei, Taiwan │ +886 927 228 796 │ Kelly.wang@weing.cc 4 Searching People Who Make a Difference EDUCATION Golden Gate University San Francisco, U.S. • MS in marketing September 2003 - January 2005 • Graduate certificate of integrated marketing communications National Chung-Cheng University Chia-Yi, Taiwan • Bachelor degree in accounting September 1998 - June 2003 • Certificate of e-commerce program • CCNA certificate (CISCO) ADDITIONAL INFORMATION Extra-Curricular Activities • Vice President of Student Government Association – GGU • Head of Public Relations of Modern Dance Varsity – CCU • Director of Student Association of Philosophy Department– CCU Skills & Certifications • Languages: Proficient in English and native in Mandarin • Excellent computer graphics skills including AutoCAD, 3DMax, and Midjourney • Interior design program certificate - Shih-Chien University, 2011 • Panel judge of the 18th International ICT Innovative Services Contest (InnoServe Contest), 2013 - the most prestigious ICT competition in Taiwan • Knowledge Management in Organization Certificate, 2013 • E-commerce marketing workshop certificate - National Cheng-Chi University, 2015 • Coursera English for journalism certificate - University of Pennsylvania, 2016 • Voice talent certificate - CTS Cultural Education Foundation, 2017 • Google Digital Academy Certificate, 2018 • Agile Meets Design Thinking certificate – University of Virginia, 2019 • Hypnosis Specialist certificate – Chinese Hypnosis Association, 2020 • Certificate of Attendance – Online Art of Psychotherapy with Dr. Jeffery Zeig, 2021 • Scrum Master & Product Owner Certificates – Scrum.org, 2022 • ChatGPT Automation - Prowess Services, 2023