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VIBE DOUBLE PAGE 
SPREAD ANALYSIS 
By 
Kirsty Mitchell
Analysis 
• The layout of the double page spread is very interesting as most of 
the page is taken up of images of her, the main image of her really 
stands out not only because it takes up most of one of the pages 
but because it is a lot brighter than the banner behind her which 
gives a good contrast of colours and stands out. The font used on 
the double page spread is a good size and style for the reader. 
Also I like how in the heading the celebrity which the text is about, 
her name is bright and stands out from the text which is a good 
affect also the visual style shows that with the background being 
just plain colours and the image being so bright shows the 
importance of the celebrity. There is not a big use of colours in the 
double page spread but because of the black and which having the 
celebrity and her name being bright really stand out and makes it 
look affective against the background. The double page spread is 
different and since it is an RnB magazine the colours are very 
dramatic which will attract the target audience.
Stereotype 
• Appearance/behaviour: 
The appearance of the celebrity in this double page 
spread in a very sexually provocative pose, getting the 
people going. She is almost standing like a child who has 
done something wrong where as she is a fully grown 
women dressed in a sexy outfit. The banner behind her is 
a little different posing in her own way moving about in a 
dancing kind of movement and then posing to the camera 
acting in a fun flirtatious way.
Hegemony, Pluralism and Ideology 
• Hegemony: 
Hegemony is the theory that argues that media industries operate 
within a structure, that produces the most dominant ideology this is a 
belief/view that gets the most exposure. The hegemony project is the 
fact that the worlds views are controlled by white, middle class, middle 
aged, heterosexual men. For this double page spread the hegemony 
theory fits in well because it is a fully grown women dressed in a sexy 
outfit but standing in a child like way as if she has done something 
naughty, which means any middle aged man would find her attractive. 
• Pluralism: 
Pluralism is when someone perceives something how ever they would 
like to. A way of showing this for example would be if men when where 
to look at this image then they would think she is an attractive person 
where as some may have a different opinion as she could want to have 
that sort of pose and pluralists may see this the way it really should be 
perceived, that she just liked the pose.
Mediation 
• The mediation of the double page spread is that the 
image of her is pretty much in the middle, so they know 
the article is about her. In the article words are highlighted 
to show the importance. The celebrity in the article is in an 
orange dress where as the rest is in black and white 
making the image of her stand out. This double page 
spread is written as an article and not in an interview way 
which is not as personal.
Audience Theory 
• The Audience for the double page would be young adults 
as I think it would be to inform for children.

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Textual analysis of the double page spread

  • 1. VIBE DOUBLE PAGE SPREAD ANALYSIS By Kirsty Mitchell
  • 2.
  • 3. Analysis • The layout of the double page spread is very interesting as most of the page is taken up of images of her, the main image of her really stands out not only because it takes up most of one of the pages but because it is a lot brighter than the banner behind her which gives a good contrast of colours and stands out. The font used on the double page spread is a good size and style for the reader. Also I like how in the heading the celebrity which the text is about, her name is bright and stands out from the text which is a good affect also the visual style shows that with the background being just plain colours and the image being so bright shows the importance of the celebrity. There is not a big use of colours in the double page spread but because of the black and which having the celebrity and her name being bright really stand out and makes it look affective against the background. The double page spread is different and since it is an RnB magazine the colours are very dramatic which will attract the target audience.
  • 4. Stereotype • Appearance/behaviour: The appearance of the celebrity in this double page spread in a very sexually provocative pose, getting the people going. She is almost standing like a child who has done something wrong where as she is a fully grown women dressed in a sexy outfit. The banner behind her is a little different posing in her own way moving about in a dancing kind of movement and then posing to the camera acting in a fun flirtatious way.
  • 5. Hegemony, Pluralism and Ideology • Hegemony: Hegemony is the theory that argues that media industries operate within a structure, that produces the most dominant ideology this is a belief/view that gets the most exposure. The hegemony project is the fact that the worlds views are controlled by white, middle class, middle aged, heterosexual men. For this double page spread the hegemony theory fits in well because it is a fully grown women dressed in a sexy outfit but standing in a child like way as if she has done something naughty, which means any middle aged man would find her attractive. • Pluralism: Pluralism is when someone perceives something how ever they would like to. A way of showing this for example would be if men when where to look at this image then they would think she is an attractive person where as some may have a different opinion as she could want to have that sort of pose and pluralists may see this the way it really should be perceived, that she just liked the pose.
  • 6. Mediation • The mediation of the double page spread is that the image of her is pretty much in the middle, so they know the article is about her. In the article words are highlighted to show the importance. The celebrity in the article is in an orange dress where as the rest is in black and white making the image of her stand out. This double page spread is written as an article and not in an interview way which is not as personal.
  • 7. Audience Theory • The Audience for the double page would be young adults as I think it would be to inform for children.