This document discusses audience profiling methods for magazines, including defining target audiences and analyzing behavior trends. It describes profiling primary and secondary target audiences and three methods for classifying audiences: demographic profiles using attributes like age, gender, and marital status; psychographic profiles categorizing people into groups like mainstreamers or reformers; and lifestyle subsets and subcultures such as goths, chavs, or emos. The goal is to accurately define the intended audience to make the magazine more successful.

1. Audience Profiling
PROFILING YOUR AUDIENCE INVOLVES
PROVIDING A TARGET AUDIENCE PROFILE,
BUT ALSO RESEARCH INTO AUDIENCE
BEHAVIOUR TRENDS

2. Target Audience
Primary Audiences are those who the distribution
companies are desperately trying to target/entice
Secondary Audiences are potential consumers who
may also be attracted to the text.

3. Behaviour Trends
 To make an magazine successful you have to

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accurately define or classify the audience it is
supposed to target.
Audiences can be classified using 3 methods.
Demographic Profiles
Psychographics
Lifestyle Subsets

4. Demographic Profiles (1950s)
 Demographic profiles includes
Age (broad age ranges)
Gender (M/F)
Rationality (where you live)
Marital Status (married, single, divorced)
Social Status (a, b, c, c1, d, e, classes)

5. Social Statuses

6. Psychographic Profiles (1960s)
Psychographic profiles include
Mainstreamers (40% of the pop’n – the norm)
Succeeders (rich)
Aspirers (want the luxury lifestyle)
Reformers (want to improve the world)
Individuals (hard to classify, often young)

7. Lifestyle Subsets & Subcultures (1980s)
Lifestyle Subsets & Subcultures include
Goths
Chavs
Emos
Yuppies (20-30s, urban rich)
DINKS (double income, no kids)
Pinks
Fanbases (e.g. train spotters, horror film fans, etc.)