2. 9 out of the people that took my survey were female, as the other
2 were male. Therefore, when creating my newspaper
advertisement I will ensure that the main target audience I apply
my advertisement to will be towards females. As a soap channel
we expected majority of the audience to be female. To help create
my advertisement to the perfect audience, I needed to find out
the age range, which leads me onto the next question.
3. The main age range that shows interest in newspaper advertisements are 16-18 year
olds. A large number of 9 people, out of the 11, are 16-18 years old, therefore, I need
to be careful with the language type and the colours. For example young adults will
not be interest in girly colours such as pink, but will be interested in exciting colours
such as red/blue. However, further on I ask the question of what colour they will
prefer. The language type needs to be formal and professional, however, friendly and
easy to read and understand. Therefore, including large, difficult words will bore the
reader, and loose interest.
4. The survey result
show various replies
to when people read
newspaper
advertisements. Only
one person never
reads a newspaper
advertisement,
whereas majority of
the people read one
once a week. Not
many people are
going to read a
newspaper
advertisement
everyday, because
most people can
access the internet,
and have no reason to
buy a newspaper
article.
5. All the response I
got for this
question was
equal. Video
advertisement
was the most
popular answer,
followed closely
behind with
animated
advertisement.
6. • Everyone agreed that I
would need to include
all the features listed.
However, a low amount
of people didn’t think I
should include the
companies slogan. I will
still include a slogan into
our newspaper
advertisement to make
our TV channel more
recognizable, however, I
may include it slightly
smaller than originally
planned, and present it
in the corner.
7. Majority of the
people who
answered my
survey would
expect to see either
classic colours in my
magazine, such as
black and white, or
either hot colours
such as red and
yellow. Only a one
person said they
would like to see
cold colours,
therefore, I will
avoid using colours
such as blue and
purple.
8. Absolutely
everyone agreed
that they would
expect images in
my newspaper
advertisement,
therefore, I will
ensure to include a
main image to grab
the readers
attention.
9. A large amount of
people said that a
colour newspaper
advertisement will
attract their
attention, only one
person said black
and white, and 2
people said any
type. Therefore, I
will use colourful
colour in my
newspaper
advertisement as
this would help to
attract my audience.
