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The document discusses advertising options to promote a documentary about families affected by knife crime. It considers radio advertisements on youth-focused stations like Choice FM and Kiss 100 that have previously run ads on similar topics. Print advertisements in free newspapers like The Metro and youth magazines like Live are also discussed, as they are read regularly by the target audience of teens and young adults. The chosen advertising approach aims to use eye-catching visuals and voices of young people to engage the target audience about an issue prominently affecting their communities.
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1. The protagonist is a woman seeking revenge on those who have hurt her in the past.
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Embed
This document provides a 4 step process to embed a PowerPoint presentation into a blog post: 1) Proofread the PowerPoint, 2) Upload the PowerPoint to slideshare.net using login credentials, 3) Copy the HTML address of the presentation, 4) Paste the HTML into a new blog post and publish.
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DNA Films is a UK film production company founded in 1983 by Duncan Kenworthy and Andrew Macdonald. They have produced many distinctive British films in recent years and also have a television division. DNA Films received lottery funding after the creation of the UK Film Council in 1997. This allowed them to strike a joint venture with Fox Searchlight, through which they produced films like 28 Weeks Later and The Last King of Scotland.
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The document discusses how musicals and films adapt classic stories to suit modern audiences by making slight changes that reinvent the original work. It provides examples of hit musicals like Wicked that adapted The Wizard of Oz, and notes how talent shows have helped promote musicals by exposing the public to their entertainment value. The document was presented by Tkeyah-Renee and Ibu.
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Embed
This document provides a 4 step process to embed a PowerPoint presentation into a blog post: 1) Proofread the PowerPoint, 2) Upload the PowerPoint to slideshare.net using login credentials, 3) Copy the HTML address of the presentation, 4) Paste the HTML into a new blog post and publish.
Powerpoint final
Our radio station, ICE FM, aims to target young people aged 16-25. We conducted research that showed this age group is the least likely to listen to traditional radio. Therefore, our station provides a mix of popular music, interviews, and news stories focused on issues relevant to youth like unemployment and entertainment. We also incorporate technical elements like upbeat music and sound effects to make our newscasts appealing to younger audiences.
A2: Media
Tamanna Akhtar's media product uses, develops, and challenges some conventions of real media. It uses dramatic music like news broadcasts and quick weather forecasts. However, it also develops its own conventions, like more upbeat music during headlines. The product challenges stereotypes by representing young people as interested in politics and community issues. It aims to distribute on Radio 1 as it targets a similar youth audience. Tamanna learned about digital radio technology like DAB and the benefits it provides over analog. She also learned audio software and equipment used to produce radio content.
Evaluation question 4 who would be the audience for your media product?
The document discusses the target audience for a proposed radio bulletin on the Isle of Wight. The primary target audience is females aged 15-19 living on the Isle of Wight. Demographic research showed this age group was underserved by existing local radio options. Psychographic research found the target audience enjoys entertainment and music news over sports and has mainstream tastes, preferring a mix of local and national news. The proposed bulletin aims to serve this audience through relatable local stories and opportunities for engagement via the station's website and social media.
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This document summarizes the key arguments for why above-the-line advertising will remain important. It argues that we have become too obsessed with new media and technologies and have overlooked the effectiveness of mass reach advertising. It notes that most people spend far more time with traditional media like TV than online. It also shows that occasional and non-buyers make up a large portion of brand sales and that focusing only on loyal fans will not drive business growth. The document concludes that above-the-line advertising is still necessary to reach mass audiences cost effectively.
Marketing strategies
The document discusses the marketing strategy for a documentary called "Caste Me Half" that examines mixed race identities in Britain. It analyzes how effective the combination of the documentary and ancillary promotional materials like print and radio ads are at attracting audiences. It describes researching and designing these ancillary texts, including a print ad featuring a composite face and radio ad with a provocative question, to appeal to the target 16-25 year old audience. Feedback on test screenings found the documentary and ads were generally well-received but needed some minor adjustments to improve clarity and representation.
Marketing strategy
The document discusses the marketing strategy for a documentary called "Caste Me Half" that examines mixed race identities in Britain. It analyzes how effective the combination of the documentary and ancillary promotional materials like print and radio ads are at attracting audiences. It describes researching and designing these ancillary texts, including a print ad featuring a composite face and radio ad with a provocative question, to appeal to the target 16-25 year old audience. Feedback on test screenings found the documentary and ads were generally well-received but needed some minor adjustments to improve clarity and representation.
Q3 evaluation
Time Inc. is a multinational corporation that specializes in publishing a variety of print and digital magazines across different genres. They own magazines like People, NME, Marie Claire and Sports Illustrated. This document discusses how Time Inc. would be well-suited to distribute the author's proposed music magazine, as they already publish NME, an indie music magazine. Time Inc. has experience successfully launching and promoting new publications in both print and digital formats. While working with a large institution could allow less control, partnering with an experienced publisher like Time Inc. could help a new magazine survive and reach its target audience.
Textual analysis – newspaper advertisement
The document discusses advertising a new TV channel in newspapers. It argues that The Sun newspaper would be the best choice as it has the highest readership and is widely available at a low cost. While newspapers appeal more to older audiences, the website and magazine ads could reach younger people. It also provides details on Channel 4's advertising style, which typically features an introduction, logo, and information on finding more details online.
Textual analysis – newspaper advertisement
Danielle Watkins plans to advertise a new TV channel in The Sun newspaper. The Sun has the highest readership in the UK and is one of the cheapest and most widely available newspapers, making it a good choice. While newspapers like The Daily Mail and The Times would be prestigious options, they do not advertise TV shows. The target audience for The Sun is 18-25 year olds, who will be interested in a new channel. Younger people prefer online news, so the website will also promote the channel to reach younger viewers. The advertisement will follow Channel 4's house style of including the channel logo, a brief introduction to the show, and information on where to find more details online.
Textual analysis – newspaper advertisement
Danielle Watkins plans to advertise a new TV channel in The Sun newspaper. The Sun has the highest readership in the UK between January and December 2010. It is one of the cheapest newspapers and is widely available, making it accessible to many people. Watkins believes The Sun's target audience of 18-25 year olds will be interested in a new TV channel. Younger people prefer online news, so the website will complement the newspaper ad in reaching both older and younger audiences. Channel 4 advertisements typically feature an introduction with the show name and brief description, the Channel 4 logo, and information on where to find more details online.
Research and planning and construction of ancillaries
1. The document discusses different types of newspapers and magazines as advertising platforms, including Metro newspaper and TV Listing magazines.
2. It provides details on advertisement sizes, pricing, and processes for placing ads in Metro newspaper, which targets 18-44 year old urban audiences.
3. The document also discusses reasons for choosing different advertising platforms to promote a documentary about teenagers' lifestyles in the UK.
Eval q 5 new
Our radio news bulletin targeted residents of the middle-class area of Maida Vale in London. We attracted our audience through the use of sound effects, colorful language appropriate for our educated target demographic, an upbeat jingle, an inviting and relatable presenter, news relevant to the local area, varied vox-pops from residents of different ages, and outside broadcasts away from the studio. The combination of these techniques was intended to keep listeners engaged with the news content.
Question 3
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Critical Evaluation Thasnim Ayazi
The document contains responses from a candidate (Thasnim Ayazi) to questions about a media production project. Some key points:
- Their radio newscast used forms like interviews and vox pops that are common in real newscasts, and challenged conventions by adding customized background music and having two presenters instead of one.
- The newscast represented social groups like East Londoners in a story about a school robbery, and British people in a story about death threats, both conforming to stereotypes. A story about a mosque protest represented Muslims and their supporters in a more positive light.
- The ideal distributing institution would be BBC Radio 1 due to similarities in target audience (ages 15-29
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Our radio station, ICE FM, aims to target young people aged 16-25. We conducted research that showed this age group is the least likely to listen to traditional radio. Therefore, our station provides a mix of popular music, interviews, and news stories focused on issues relevant to youth like unemployment and entertainment. We also incorporate technical elements like upbeat music and sound effects to make our newscasts appealing to younger audiences.
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Tamanna Akhtar's media product uses, develops, and challenges some conventions of real media. It uses dramatic music like news broadcasts and quick weather forecasts. However, it also develops its own conventions, like more upbeat music during headlines. The product challenges stereotypes by representing young people as interested in politics and community issues. It aims to distribute on Radio 1 as it targets a similar youth audience. Tamanna learned about digital radio technology like DAB and the benefits it provides over analog. She also learned audio software and equipment used to produce radio content.
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The document discusses the target audience for a proposed radio bulletin on the Isle of Wight. The primary target audience is females aged 15-19 living on the Isle of Wight. Demographic research showed this age group was underserved by existing local radio options. Psychographic research found the target audience enjoys entertainment and music news over sports and has mainstream tastes, preferring a mix of local and national news. The proposed bulletin aims to serve this audience through relatable local stories and opportunities for engagement via the station's website and social media.
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This document summarizes the key arguments for why above-the-line advertising will remain important. It argues that we have become too obsessed with new media and technologies and have overlooked the effectiveness of mass reach advertising. It notes that most people spend far more time with traditional media like TV than online. It also shows that occasional and non-buyers make up a large portion of brand sales and that focusing only on loyal fans will not drive business growth. The document concludes that above-the-line advertising is still necessary to reach mass audiences cost effectively.
Marketing strategies
The document discusses the marketing strategy for a documentary called "Caste Me Half" that examines mixed race identities in Britain. It analyzes how effective the combination of the documentary and ancillary promotional materials like print and radio ads are at attracting audiences. It describes researching and designing these ancillary texts, including a print ad featuring a composite face and radio ad with a provocative question, to appeal to the target 16-25 year old audience. Feedback on test screenings found the documentary and ads were generally well-received but needed some minor adjustments to improve clarity and representation.
Marketing strategy
The document discusses the marketing strategy for a documentary called "Caste Me Half" that examines mixed race identities in Britain. It analyzes how effective the combination of the documentary and ancillary promotional materials like print and radio ads are at attracting audiences. It describes researching and designing these ancillary texts, including a print ad featuring a composite face and radio ad with a provocative question, to appeal to the target 16-25 year old audience. Feedback on test screenings found the documentary and ads were generally well-received but needed some minor adjustments to improve clarity and representation.
Q3 evaluation
Time Inc. is a multinational corporation that specializes in publishing a variety of print and digital magazines across different genres. They own magazines like People, NME, Marie Claire and Sports Illustrated. This document discusses how Time Inc. would be well-suited to distribute the author's proposed music magazine, as they already publish NME, an indie music magazine. Time Inc. has experience successfully launching and promoting new publications in both print and digital formats. While working with a large institution could allow less control, partnering with an experienced publisher like Time Inc. could help a new magazine survive and reach its target audience.
Textual analysis – newspaper advertisement
The document discusses advertising a new TV channel in newspapers. It argues that The Sun newspaper would be the best choice as it has the highest readership and is widely available at a low cost. While newspapers appeal more to older audiences, the website and magazine ads could reach younger people. It also provides details on Channel 4's advertising style, which typically features an introduction, logo, and information on finding more details online.
Textual analysis – newspaper advertisement
Danielle Watkins plans to advertise a new TV channel in The Sun newspaper. The Sun has the highest readership in the UK and is one of the cheapest and most widely available newspapers, making it a good choice. While newspapers like The Daily Mail and The Times would be prestigious options, they do not advertise TV shows. The target audience for The Sun is 18-25 year olds, who will be interested in a new channel. Younger people prefer online news, so the website will also promote the channel to reach younger viewers. The advertisement will follow Channel 4's house style of including the channel logo, a brief introduction to the show, and information on where to find more details online.
Textual analysis – newspaper advertisement
Danielle Watkins plans to advertise a new TV channel in The Sun newspaper. The Sun has the highest readership in the UK between January and December 2010. It is one of the cheapest newspapers and is widely available, making it accessible to many people. Watkins believes The Sun's target audience of 18-25 year olds will be interested in a new TV channel. Younger people prefer online news, so the website will complement the newspaper ad in reaching both older and younger audiences. Channel 4 advertisements typically feature an introduction with the show name and brief description, the Channel 4 logo, and information on where to find more details online.
Research and planning and construction of ancillaries
1. The document discusses different types of newspapers and magazines as advertising platforms, including Metro newspaper and TV Listing magazines.
2. It provides details on advertisement sizes, pricing, and processes for placing ads in Metro newspaper, which targets 18-44 year old urban audiences.
3. The document also discusses reasons for choosing different advertising platforms to promote a documentary about teenagers' lifestyles in the UK.
Eval q 5 new
Our radio news bulletin targeted residents of the middle-class area of Maida Vale in London. We attracted our audience through the use of sound effects, colorful language appropriate for our educated target demographic, an upbeat jingle, an inviting and relatable presenter, news relevant to the local area, varied vox-pops from residents of different ages, and outside broadcasts away from the studio. The combination of these techniques was intended to keep listeners engaged with the news content.
Question 3
Bauer Media Group would be the most appropriate institution to distribute the magazine focused on metal music. Bauer already publishes Kerrang!, a successful magazine in the same genre. Distributing through Bauer could allow the magazine to leverage Kerrang!'s large audience and advertising across Bauer's other properties. They would be interested since it expands their portfolio in this genre. Other distribution ideas include selling at concerts and festivals targeting the target audience, as well as offering digital and free print versions online and in colleges to attract younger readers moving away from print.
Media Stacking
An objective (and perhaps provocative!) review of the proliferation of digital media, media stacking, and the implications for people running and marketing businesses in 2010.
Sufia newscast presentation
The document summarizes the process of creating a radio news product for a target teenage audience. It discusses selecting relevant news stories, using background music and sound effects to engage listeners, and conducting interviews to represent different social groups. The document also considers the technologies used and how digital media are converging platforms for listening to radio.
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The document discusses common types of advertisements used to address racism. It describes strategies like empathy, which tries to develop sympathy through images of suffering, facts and real stories. Testimonials use endorsements from famous people. Demonstrations show how a product works. Before and after ads show transformations. The document also provides examples of anti-racism slogans and discusses how different strategies like empathy, advice, demonstrations, and testimonials can be effective.
Critical Evaluation Thasnim Ayazi
The document contains responses from a candidate (Thasnim Ayazi) to questions about a media production project. Some key points:
- Their radio newscast used forms like interviews and vox pops that are common in real newscasts, and challenged conventions by adding customized background music and having two presenters instead of one.
- The newscast represented social groups like East Londoners in a story about a school robbery, and British people in a story about death threats, both conforming to stereotypes. A story about a mosque protest represented Muslims and their supporters in a more positive light.
- The ideal distributing institution would be BBC Radio 1 due to similarities in target audience (ages 15-29
Voice fm by salma begum 12 a2
The document is a report submitted by a student (Salma Begum) for their media studies class. It summarizes the process of creating a radio broadcast targeted at teenagers. Key points covered include conducting research on the interests and concerns of the target audience, learning audio editing/recording software like Audacity and GarageBand, and gaining experience with technologies like digital audio broadcasting that could be used to distribute the radio product.
Voice fm by salma begum 12A2
The document is a report submitted by a student (Salma Begum) for their media studies preliminary task. It summarizes the key elements of the student's radio program project titled "Voice FM". It describes how the radio program uses conventions of real media, represents particular social groups, who the target audience is, and what technologies were used and learned in creating the project.
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Evaluation question 4 who would be the audience for your media product?
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C:\Fakepath\Ancillary Texts Pp
- 1. Our Ancillary texts Nicola, Sam & Jamal What About the Families? What About the Families? What About the Families? What About the Families? What About the Families? What About the Families? What About the Families? What About the Families? What About the Families? What About the Families? What About the Families? What About the Families? What About the Families? What About the Families? What About the Families? What About the Families? What About the Families? What About the Families? What About the Families?
- 2. The Radio Advert LISTEN
- 3. Click here
- 11. The Chosen one: